How to choose a good company name (Huawei Kunpeng 920 name analysis) 。 Huawei's scientific research and development is undoubtedly the No. 1 in the communication industry and the model and pride of Chinese people. In particular, the recent seething 5G technology experiment has turned over the fake 5G in the United States. It has brought a lot of hooligans from Europe, the United States and Japan to win honor and gas for Chinese people. In the communication industry, it is difficult to have rivals and take the lead.
But there is obviously a lack of foresight and professionalism in brand naming, and even more, there is a suspicion of trademark infringement at present. Why? Let's analyze
How to choose the company name The official website of Huawei is as follows:
Huawei Kunpeng 920 is an embarrassing and controversial name!
"[Shenzhen, China, January 7, 2019] Huawei announced the launch of the Kunpeng 920 (Kunpeng 920), the industry's highest performance ARM based processor, as well as the TaiShan server based on the Kunpeng 920, and Huawei cloud services, and joined hands with industry partners to promote the industrial development of ARM, create an open, cooperative, and win-win ecological environment, and push computing performance to a new height..."
Tan Ming named Wen Ding (the author) realized that it was strange that such a new product brand was born with such a small tail as "920". For example, our family gave birth to a baby named Wen Laosan, so strange.
Huawei Kunpeng 920 is an embarrassing and controversial name!
Due to his professional habits, Wen Ding first checked the trademark registration of "Huawei Technologies Co., Ltd.", the main body of Huawei. Among the chip core category 0913 (chips and integrated circuits), Huawei Technologies Co., Ltd. applied for registration of "Huawei Kunpeng" on September 1, 2015 and obtained the ownership of the trademark on October 14, 2016. The trademark "Kunpeng" was applied by Yuanyang Hardware Store in Tianqiao District, Jinan City on April 15, 2016, and obtained the exclusive priority on August 21, 2017. There was also an episode when Huawei remembered the "Kunpeng" Chinese trademark that should be proposed to the Trademark Office on January 3, 2017, but it was too late. " Kunpeng "has long been another woman. Huawei's 0913 registration application was rejected and rejected. Today, Huawei's official website announced that the use of the word "Kunpeng 920" to report new products is undoubtedly non-standard and has huge risks. It should be called "Huawei Kunpeng 920". Let's put aside the Chinese language for now. Let's take a look at the "Kunpeng 920" used on Huawei chips. The author found that the Kunpeng Pinyin "Kunpeng" trademark was applied for by Guangzhou Kunpeng New Energy Technology Co., Ltd. on July 28, 2017 and registered on October 14, 2018.
Huawei Kunpeng 920 is an embarrassing and controversial name!
Huawei Technologies Co., Ltd. applied only on April 3, 2018, which has obviously been rejected. At present, the review is obviously hopeless. Huawei's trademark applications have all shown a lack of foresight and weak property rights protection. If we first proposed to register "Kunpeng of Huawei" on October 14, 2016, and thought of separately registering "Kunpeng" and the English "kunpeng", which is obviously more suitable for chip products, there would have been nothing else for us. It will not be embarrassed to choose "Kunpeng 920" as a stopgap measure, which is full of controversy.
After the above tracing, it is not difficult to find that trademarks are scarce resources. Wait until you want to use it to regret your carelessness and ignorance and get into an awkward dilemma. Brand naming and trademark management should be forward-looking and scientific, and should not be underestimated. Our country is improving various laws and regulations on intellectual property, and the degree of attention paid by Chinese people to intellectual property is unprecedented. Tan Ming here suggests that you carefully select brand naming service providers and professional and disciplined intellectual property service providers. Every industry is worth every price, every effort, and every harvest!
