Sports company name 。 The survival and development of the company cannot be separated from excellent operation, scientific management, unique technology or service advantages, and also cannot be separated from an excellent company image and promotion. And a pleasant and pleasant company name will undoubtedly empower the company image and help promote it. If you are considering the naming of such a company, please read this article for help.
The complete list of company names in 2021
The name is the most basic element in business activities. It conveys the company's image, ability, values, and implies the company's vision or business goals. A good memory of a unique company name will add charm and strength to the company and attract customers. Here is a naming case for you.
Project name: Chinese naming scheme of sportswear company (brand)
Brand positioning: middle and high grade
Product type: sportswear
Target audience: young people aged 18-30
Name and color: modern, international and fashionable
Number of words: 2 characters for Chinese name
Comparatively smooth company name Daquan - Version 2021 company name reference
Comparatively smooth company name Daquan 2021 reference
01. Jinwo
Strength, shape and sound. From the force, sound. Strong and energetic;
Wah, Pictophoney. From water, Yao (y ā o) Sound. Fertile, Kai fertile.
Creative concept: "Jinwo" is named for modern fashion, with obvious international characteristics and catchy pronunciation, giving the brand a sense of strength, highlighting the connotation of sports brand, distinctive brand personality, effective identification of target consumer groups, irreplaceable sports brand style, auspicious implication, and effective separation from other domestic clothing brand names, It is conducive to the rapid spread of the popularity of your clothing brand.
02. Competition season
Competition and understanding. The oracle bone inscriptions are shaped like two people competing. Competition, chasing also—— Shuowen;
Season, understanding. From children, from childlike provinces. The month of spring—— The Book of Rites - Yueling.
Creative concept: "competition season" is homonymous with competition. The naming is simple and popular, and the recognition memory is good. It reflects the characteristics of sports brands, which is conducive to the establishment of enterprise brands. It is highly differentiated from similar enterprises, and has strong brand extension, which saves costs for the future promotion and dissemination of enterprises. It is very suitable for your company's name.
03. Limai
Stand up and understand. Oracle bone inscriptions are like the shape of a person standing on the front. It is not easy for a gentleman to establish—— Yi Heng;
Mai, shape and sound. From the original meaning: travel far away. We live in Si Mai while we live in Yue Si Zheng—— Poetry Xiaoya Xiaowan;
Creative idea: "Lima" is simple and popular in naming and choosing words. Through this imperative phrase, it gives the brand the first association of "moving forward immediately", forms an effective separation from Anta, Tebu and other similar competitive brand names, establishes a unique image of the brand, has a high degree of association with sports brands, and has strong scalability, laying a foundation for the future growth of the brand.
Comparatively smooth company name Daquan - Version 2021 company name reference
The principles and techniques of a more pleasant company name
Using a company name that is easy to understand can help customers quickly form a memory of the company and form a high-speed communication force. So how to choose a more pleasant company name?
Keep your name short
Simple and pleasant company names are generally not long, short or few words. Two or three words is better. Never use obscure characters to make the company name, which is difficult to recognize and spell.
Names with flat and oblique tones
I believe that when you read poems, you will always find some poems with cadences. Part of the reason is that these poems are rhythmic, that is, they are often called "flat and oblique". Therefore, you can also bring "Pingze" into the company name. The three character name is recommended to use the company name pronounced "Pingze", which is easy to pronounce.
Try to name the reduplicated words
It is also important to pronounce the company name of reduplicated words loudly and rhythmically. Fangduoduo, Didi Taxi, Renren. com, and a large number of reduplicated words are obviously good and pleasant brand names. They are easy to spread and more successful.
Professor Zhou Yezhong, vice president of Wuhan University, said, "Sports is the best education"; Wang Shi, founder of Vanke, said, "Sports can train great losers"; Mandela, the former President of South Africa, also said that "sports have the power to change the world"... These are the ultimate expressions of the significance of physical education.
Under the guidance of the national sports and education integration policy and the awareness of the new generation of parents, the sports education track has developed rapidly in the past few years. On the occasion of the first "promising young" · SEAT Sports Education Industry Summit, Lazy Bear Sports Organization selected the value list and future list of sports education institutions, a total of 20 institutions.
SEAT Light | Hope that there are 20 examples of physical education institutions
(Ranked in alphabetical order)
SEAT · Star of Light
Top 10 sports education companies
SEAT Light | Hope that there are 20 examples of physical education institutions
1. Oriental Morning Star
Founded in 2009, Oriental Morning Star is a comprehensive service provider covering the whole industry chain of physical education, with youth basketball and fitness training as the core. Covering more than 200 cities nationwide, it has served more than 1 million users in total.
2. Flying Ice Sports Center
Feiyang Ice Sports Center vigorously promotes ice sports, focuses on youth ice talent training, popularizes courses to reach more than 2 million person times, registers nearly 5000 students, and provides ice sports courses for more than 30 schools.
3. Floral Prosperity Sports
Huaxiang Shengshi Sports is committed to building a leading sports training ecological platform with sports spirit as the carrier. At present, it has more than 20 subsidiaries nationwide, more than 2000 employees and more than 100000 training members.
4.Jr.NBA
Jr. NBA is the global youth basketball development project of NBA, which aims to improve the participation of basketball among young people through grassroots basketball activities, improve the basketball level and coaching ability of young people and coaches, and realize the happiness and positive energy it brings.
5. Luohe Sports
Luohe Sports is mainly engaged in venue operation, sports events and training, and "sports+Internet" venue intelligence and other businesses. Locke Park, its venue brand, has hundreds of venues all over the country, providing tens of millions of registered members with services every year.
6.NYBO
NYBO Youth Basketball Open is a national competition platform for Chinese 4-16 year olds. At present, there are more than 100 cities and competition areas, and nearly 70000 young players.
7. Spartan Warriors Children's Game
Sparta Warriors Children's Tournament is a sub brand of Sparta Warriors for young people. Through obstacle experience and training courses, it guides children to return to outdoor sports. It has been held in 15 cities for more than three years in China, with more than 100000 participants.
8. Tianxing Array
Tianxingda Array is a sports education group focusing on youth football training and competition. It has more than 8000 students, serves nearly 10000 families, insists on returning sports to education, and stimulates the potential of young people.
9. Universal Sports
Wanguo Sports has nearly 50 sports centers across the country, more than 500 Chinese and foreign fencing, physical fitness and basketball coaches, and many students represent China in international competitions. It is the "National Youth Sports Club" and "National Sports Industry Demonstration Unit" of the General Administration of Sport of the People's Republic of China.
10. Zhuoyue Children
Zhuoyue Children's Science Gymnasium is a professional children's science sports hall owned by Beiti Sports. It has been developed in 29 provinces and cities across the country in seven years, with more than 600000 online students and 100000 offline members.
In Magic 2020, which sports companies are still making progress?
For everyone, 2020 is a magic year. A sudden epidemic has completely changed our lives. The fledgling sports industry was forced to break through in such an unexpected disaster, just like the seedlings suffering from frost and snow. Some companies stayed in that spring forever, but more self reliant people started the road of self rescue, and still rushed forward despite the unfavorable start of the year of Gengzi.
Mainly focus on running equipment to power e-commerce, and the revenue of Macondo will reach 20 million yuan in 2020
Macondo is a company that has started its sports business for five years with a running track. Like millions of its peers, when the epidemic comes, the company's fate is full of uncertainty.
Because of the epidemic, after the Spring Festival this year and throughout February, the sales of Macondo were zero sealed. "For small and micro enterprises like us, the life will be very bleak once the cash flow is cut off." Ai Guoyong, founder of Macondo, said, "Because the trend of the epidemic was very uncertain at that time, to tell the truth, I was completely uncertain about how long the company could last, and even made the worst plans. When it was really impossible, I had to close the company."
In fact, a few months before the onset of the epidemic, Macondo had just undergone a transformation - abandoning the hosting of marathon events and transforming the integration and development of running media and running equipment. "I still remember the dilemma of transformation in the first half of last year. In six months, the sales volume was only more than 900000 yuan, and the company almost died down. With the introduction of running apparel professionals, it was only in the form of products in the second half of last year. Fortunately, the second half of last year did a good job. In 2019, the annual sales of equipment was about 5.5 million yuan, most of which were in the following months."
It was also this transformation that enabled Macondo to focus on the media and running equipment business, which gave him more possibilities to survive when the epidemic came. Cut off unprofitable events, so that the impact of the epidemic on offline business will not have too much impact on Macondo. The company can also focus on running equipment, e-commerce operations and other businesses. As the epidemic situation was controlled to a certain extent in March, the country slowly liberalized the express business. Macondo took this opportunity to try to carry out equipment sales, and the sales volume increased rapidly.
"In order to deal with the epidemic, our running equipment this year further pursues' super cost performance ', even to the point of being close to the cost line; in order to deal with the epidemic, we have increased our efforts in new media operations, increasing the access opportunities with runners; in order to deal with the epidemic, we have lowered our annual goals and made a modest contraction in business; In order to cope with the epidemic, we launched a new category of running shoes in October 2020, with the first 5000 pairs sold out in five days. " Ai Guoyong introduced the response measures taken by Macondo under the epidemic situation. "The most important thing in our efforts at the micro level is that we have achieved effective control of the epidemic at the national level, and finally achieved good results."
In Magic 2020, which sports companies are still making progress?
Macondo launched the running shoes category for the first time this year
Ai Guoyong is pleased that under the pressure of the epidemic, the company still has a lot of progress this year. First, several highly appreciated talents were introduced, which enriched Macondo's team and strengthened the team's fighting capacity; The second is the introduction of new running shoes. Since then, we have both shoes and clothing in terms of traditional running equipment, and no longer walk on one leg; Third, with the support of runners and the efforts of colleagues, the upper limit of the adjusted revenue target can be basically achieved. He said that at the end of last year, the company set a target of 25 million yuan in revenue this year, which was adjusted to 17 million to 20 million yuan during the epidemic. At present, it is expected to achieve the target of 20 million yuan. Compared with the equipment revenue of 5.5 million yuan last year, it achieved a substantial increase.
"This year is difficult not only for the running circle, but also for China and the whole world. I only wish all individuals and teams can turn crises into opportunities, successfully overcome difficulties, and show their 'tenacity' in difficulties," said Ai Guoyong.
Carry out multi business exploration and lay out the whole industry chain of sports health services in Yuepao circle
"The problems we met were basically the same, business was stagnant, and revenue was gone..." Liang Feng, CEO of Yuepaiquan, said in an interview with the sports business that the company was in an extremely difficult situation at that time. In February, the company's revenue was only 100000 yuan, and in March, only 400000 yuan.
Under this circumstance, Yuepaiquan insisted on not laying off employees, and under great operational pressure, the company tried to make adjustments as soon as possible, and carried out a series of new business attempts and explorations. For example, launch online marathon, launch more running surroundings, online fitness live broadcast, etc. Liang Feng revealed that at present, there are thousands of paid members in the fitness live broadcast business of Yuepaiquan.
Of course, it is more important to control the epidemic in time. By the end of May, the General Administration of Sport of the People's Republic of China had issued guidelines for the orderly resumption of sports events. Some small competitions began to recover slowly, and the whole industry began to operate. Yuepai Circle, which focuses on running, began to recover steadily. Liang Feng said that the company's revenue this year is expected to be the same as last year.
The attempt of new business has also brought more ideas to Yue Running Circle. This year, Yuepai Circle also announced a number of actions in the sports circle, such as the development and operation of online cycling APP "ImIN" around the IP of the Tour de France China Series with Adway; Cooperate with NBAFIT to further promote fitness, training and other fields. Liang Feng revealed that the Joy Running Circle will also be deployed in medical rehabilitation, sports events, equipment and other fields. "Our goal is to create a comprehensive platform for sports health management services." He said that Yuepao Circle will form a complete service chain centering on users. In addition, YueRunner's Circle has also expanded its vision overseas, and has successively reached cooperation with Nagoya Women's Marathon, Tokyo Marathon and other foreign events.
In Magic 2020, which sports companies are still making progress?
Yue Running Circle and Tokyo Marathon have reached cooperation
In Liang Feng's view, the epidemic will bring about an industry reshuffle. "This is a test for industry enterprises, and fully tests the viability of companies." He said, "It is not bad for the industry that those companies who used to fish in troubled waters under the drama bubble collapsed." In addition, the epidemic will force more companies to think about how to carry out online business with the help of the Internet, The online and offline multi business model will be the future development trend.
Focus on the family fitness scene, keep consumer goods business sales exceeded 1 billion
For Keep, the impact of the epidemic is far less than that of companies focusing on offline business. After all, as a star enterprise with more than 200 million users, Keep does not rely on offline scenarios for most business development. On the contrary, Keep is one of the beneficiaries of the popular family fitness fever promoted by the epidemic. In May this year, Keep announced the completion of the 80 million dollar round E financing, and continued to lead the fitness track.
In Magic 2020, which sports companies are still making progress?
This year Keep launched several smart hardware products
After the outbreak of the epidemic, keep fitness live broadcast business layout accelerated. In fact, as a sports technology company developed from fitness APP, Keep started its fitness live broadcast business as early as 2016, but because the business environment was not mature at that time, Keep did not invest too much resources. By 2019, Keep had re planned its live broadcast business, just in time for this year's fitness live broadcast. To this end, Keep has created a professional fitness live broadcast team to seize the opportunity.
In terms of content, Keep also continues to explore and innovate. In May this year, Keep announced the introduction of the genuine course of Zumba, an international top fitness content brand. In August, Pamela, a fitness blogger who has become popular all over the Internet, announced to settle in Keep, making Keep the first platform in China to sign a contract with Pamela for payment. Behind these actions, Keep keeps deepening the IP layout of enriching the course categories and fitness content.
According to the sports business, the sales of Keep products increased by 152% compared with 618 on November 1, the first day of the National Day. Driven by the family fitness craze, Keep's smart hardware products such as bicycles and treadmills have performed well. This year, the annual sales volume of Keep's consumer goods business has reached 1 billion.
From sports fitness content tools, to sports ecology of technology interconnection, to family fitness service solutions, the new generation sports brand Keep will constantly refresh the mass sports experience.
Several e-sports competitions were held, and VSPN raised $100 million to extend the industrial chain against the trend
In addition to Internet fitness, e-sports is another segment of sports that accelerated its development during the epidemic. At the time of the most serious epidemic, global sports events were suspended, but e-sports started online with its unique advantages. LPL, KPL, etc. even achieved a counter trend growth, and the number of spectators further increased. Many brand customers of traditional sports events also turned to e-sports events. The 2020 League of Heroes Global Final, which ended in Shanghai not long ago, has also become one of the few international competitions successfully held worldwide this year.
According to the latest PwC Sports Industry Survey Report in 2020 released by PwC, e-sports became the biggest winner during the epidemic, and the COVID-19 epidemic significantly promoted the accelerated development of virtual entertainment, but also created opportunities for the development of simulated sports e-sports. Thanks to the unprecedented publicity and exposure of mainstream media. Sports simulation has temporarily become a substitute for traditional sports, ranking first in terms of income growth potential.
In Magic 2020, which sports companies are still making progress?
Under the epidemic situation, VSPN has operated several e-sports competitions
As a world-famous integrated operator of e-sports, Hero Sports VSPN recently announced that it had completed the financing of round B of 100 million dollars, which shocked the industry, and was enough to see the imagination of the e-sports industry under the epidemic. With online copyright and advertisers as the main source of income, the epidemic has not had a significant impact on it. On the contrary, VSPN takes this opportunity to further accelerate its business layout. After obtaining a new round of financing, VSPN announced to start a new round of strategic upgrading, further extend the industrial chain, build an E-sports cultural park, build a short video E-sports content matrix, continue to expand overseas business and derivatives development, and continue to explore the deep realization of E-sports commercialization.
For the Hero Sports VSPN team, the biggest challenge brought by the epidemic is how to do a good job in the event operation while ensuring safety. The 2020 KPL Spring Tournament, the 2020 King Glory World Championships and the 2020 Peace Elite International Championships to be held in Shanghai are all operated by it. From epidemic prevention and control preparation, process management, overall maintenance to the final presentation of the competition, it is a challenge for a variety of systematic and comprehensive capabilities, but from the current point of view, they have done quite well.
Of course, there are more than four sports companies that have made great strides under the epidemic. We also hope that more sports industry colleagues can share your wonderful stories about sports in 2020 and jointly write an important page in the history of the sports industry. The 7th Annual Selection of Sports Business in 2020 was officially launched on October 20. This time, 16 annual awards in China's sports industry will be selected. At present, it is an important stage for the application of major awards. Sports Business hopes that all the sports colleagues who stick to it in 2020 will more actively show your achievements this year.
