New name of sports company
It is a large sports fashion sporting goods enterprise. The "Special Step" reflects the characteristics of the sports industry and tells the public that the road he is taking is a fashionable step that is both steady and independent; It also shows the development goal of the company, hoping to provide reliable and rich fashion products for everyone who loves life and advocates fashion lifestyle in the world, and accurately lead the new generation in the pursuit of fashion.
Zhonghui Sports
Founded in 2004, it is an international sports management company committed to the development of sports industry and cultural communication. It is named after the word "public"+brilliant "hui", which shows the goal and concept of struggle. It means to make common progress, create the future together, and become a leader in the sports industry. It is reported that Zhonghui Sports has successively become the brokerage agency for Yao Ming, Nash, Ding Junhui, Yi Jianlian, Lin Dan and other domestic and foreign athletes and sports teams.
Shengli Family
One of the "Shengli Aristocratic Family" not only showed the founder's expectations for the future of the company, but also prospered. It also defined the direction of the company's development, so as to achieve common progress, like family members. It is a sports marketing company, mainly covering four major businesses: brokerage, events, consulting and content. There are more than 100 signed athletes, such as Zou Shiming, Su Bingtian, Yu Dabao, Shen Xue/Zhao Hongbo and other top athletes.
Ali Sports
With the ingenious use of the parent company "Alibaba" prefix to extract "Ali" and the industry word "sports", the company has promoted the company to a greater extent, making it have good achievements when it was founded. It is understood that Ali Sports has obtained the exclusive rights and interests of stars in Internet and offline business development, and developed and promoted their business image for these sports stars in e-commerce, training, live broadcast and other fields.
Double edged sword sports
It is a sports marketing company. The company takes the sports marketing platform as the core, and extends to sports brokerage, sports copyright, sports technology and other businesses. It also has exclusive strategic cooperation with the top European sports brokerage company media basesports. Just like the name of "double-edged sword", it can be easily solved.
Through the case of Atmospheric Sports Company, we can learn that sports companies can include many types, such as sports culture, sports goods, etc. Therefore, when naming sports companies, we need to clarify the types of sports companies, so as to give customers the most direct feeling. The following naming skills are for your reference!
There are countless sports masters in China, and China's Olympic athletes also enjoy a high reputation in the world. For example, basketball star: Yao Ming, 100 meter hurdle star: Liu Xiang, diving star: Tian Liang, Guo Jingjing, etc. Sports is a complex social and cultural phenomenon, which takes physical and intellectual activities as the basic means, according to human growth and development The law of skill formation and function improvement is a conscious, purposeful and organized social activity that promotes all-round development, improves physical quality and overall education level, strengthens physique and sports ability, improves lifestyle and improves quality of life. The following is the name of the sports goods store.
Naming method of sports goods stores
Sports goods stores are usually opened next to the school, and the surrounding area of the school is also a golden place for stores to open. What are the naming methods for opening a sports goods store?
The name of the sports goods specialty store is the name of the sports goods specialty store
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1) , Yazi Naming
This method of naming stores is a commercial naming unique to China. Because of the influence of Confucianism in China, there is a traditional concept of emphasizing culture and restraining commerce, so some businessmen also named commercial places like literati's study, such as "Zhai", "Ge", "Xuan", "Ju", "Yuan", etc.
2) Homophonic naming
Using this method to name it seems to be an accidental coincidence, but it is really intentional and interesting to read. For example, Yu Pinghan, a Shanghai boss, named the store "Yu Conscience Drugstore", which is just homophonic with "Conscience" in pronunciation, making the public feel that the boss is sincere in doing business without making money.
3) Brand naming method
Brand naming generally refers to that the company uses its own brand name as the company name after creating famous brand products. For example, the former Lubao Gold Pen Factory in Shanghai and Shanghai Phoenix Bicycle Company both use their own brand products, "Lubao Gold Pen" and "Phoenix", to name their companies.
4) , Catering to the naming method
The public's favorite auspicious words are used in the name of the company's stores to cater to customers' happiness seeking psychology and attract business.
5) , boastful naming
Using the method of boasting to name the company is mainly to realistically reflect the advantages of the company's reputation, product quality and other aspects in the company name, so as to increase confidence in oneself, exert pressure on opponents and give the public a sense of trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. is an invincible enterprise in the competition. Shanghai Jingyi Glasses Co., Ltd. is an enterprise that strives for excellence in all aspects.
6) , Name combination method
As we mentioned earlier, Panasonic Electric Co. of Japan and Ford Motor Company of the United States belong to this kind of naming method.
7) Special word naming method
There are two types of special characters: one is the customary characters in some industries, and the other is the characters that have been formed in the long-term historical development and are particularly popular in some industries. The word "Tang" used by Chinese medicine stores, such as Tongrentang, Cai Tongdetang, etc; "Rooms" for western medicine stores, such as Huamei Pharmacy, etc; Western restaurants use the word "She", such as Huamei Western Restaurant, Deda Western Restaurant, etc.
8) Sign Naming
The logo naming method is mainly based on the physical objects to highlight the remarkable characteristics of the enterprise. Now it has developed into part of the CIS (enterprise identification system) in the world. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
News and current events of sporting goods stores:
In fact, there are also some sports goods accidents around us. The following is the news of sports goods stores.
The name of the sports goods specialty store is the name of the sports goods specialty store
News 1: New path of sports industry development: not just selling sports goods
From 18th to 21st 2016, the 18th China International Footwear (Sports Industry) Expo was held in Jinjiang. This exhibition has been upgraded to a sports fair, highlighting the "sports element", with new exhibition areas for swimwear, sports equipment, etc., attracting many domestic and foreign sporting goods enterprises and purchasers to participate.
Data shows that in 2014, the output value of Jinjiang's sports industry exceeded 100 billion yuan, reaching 110 billion yuan last year, accounting for 29.7% of the city's total output value. There are nearly 700 sports goods enterprises above designated size in the city, including 21 listed companies.
Industrial scale
Jinjiang has seven industrial clusters with over 10 billion yuan, of which the shoemaking industry (95% are sports tourism shoes) and the textile and clothing industry have exceeded 100 billion yuan and 90 billion yuan respectively, laying the foundation for the development of the sports industry. In 2007, Jinjiang became the third national sports industry base in China.
Over the years, Jinjiang has emerged a number of well-known sports goods enterprises, with 42 national sports goods brands, including Anta, 361 ° and other sports shoes and clothing brands, Kalmei, HiClimb and other football sports brands, as well as fitness equipment brand Shuhua, swimwear brand Haosha, outdoor equipment brand Mingwei, etc.
As the largest sports brand in China at present, Anta Sports Goods Co., Ltd. has set foot in the sports field earlier. Through Anta, Anta Children, FILA and NBA, it subdivides sports goods and pinpoints the market. The 2015 performance report shows that Anta's revenue reached 11.126 billion yuan, breaking through 10 billion yuan for the first time, becoming the first sporting goods enterprise to enter the 10 billion club in China.
Different from Anta, Shuhua is a sports goods enterprise that develops, produces and sells sports equipment, with products covering household fitness equipment, outdoor fitness paths, multi-functional venues, etc. "In the past, we mainly produced adult sports goods, but in recent years, we began to enter the minors' consumption market." Li Xiaofeng, general manager of the Marketing Business Center, said, "For consumers of different ages, we have formulated corresponding equipment production programs to meet differentiated needs."
In addition to traditional sports products, outdoor sports equipment has become a hot spot in the current sports goods market. "Unlike ordinary sports shoes and clothing, outdoor sports equipment, especially youth products, has strict requirements on technology and fabric, and the price is high. For example, outdoor sportswear, the unit price can reach up to 1300 yuan." Hong Qinming, deputy general manager of Mingwei Shoes and Clothing Company, said, "The year before last, the company's turnover reached 700 million yuan."
Extend the industrial chain
While manufacturing products, Jinjiang sporting goods enterprises are also moving towards service-oriented direction, extending their layout in the sports industry chain.
With the great development opportunity of "Internet+", 361 ° and Baidu cooperated across the border to jointly establish the "Big Data Innovation Laboratory", which fully opened the deployment of both sides in the field of intelligent sports equipment, and joined hands with LeSports to build an intelligent sports ecosystem based on mobile Internet, grafting the overall development with the integration of "Internet+sports" ecology, To lead the industry.
In terms of capital investment, in 2015, Guirenniao completed its investment in Hupu, the largest sports vertical media+community in China, with a total amount of 240 million yuan. The two sides also cooperated with Jinglin Capital to set up a sports fund dynamic capital with a total scale of 2 billion yuan, which is the largest sports industry investment fund in China at present.
Tebu International Holdings Co., Ltd. will join hands with Zhimei Holdings to enter the sports event operation industry, and will establish a joint venture company to carry out in-depth cooperation in the event operation, brand promotion, market development of innovative sports equipment and industrial chain integration layout.
Bao Mingxiao, director of the Sports Social Science Research Center of the General Administration of Sport of the People's Republic of China, believes that in the development process of Jinjiang's sports industry, we should pay equal attention to the sports service industry and sports goods, develop "sports+" and "Internet+" simultaneously, integrate sports into medical care, fitness and other related industries, and use the Internet to promote the product development, design, and sales processes of manufacturing and service industries, Improve the comprehensive strength of sports enterprises.
have one's eyes on the future
According to the prediction of authoritative institutions, the total scale of China's sports industry will reach 50000 to 7 trillion yuan in the next 10 years. "To build a sports city is in line with the current situation and needs of Jinjiang, and also focuses on the future of Jinjiang." Li Jianhui, secretary of the CPC Jinjiang Municipal Committee, said, "It is necessary to comprehensively plan the development of a sports city, integrate sports into various blocks and industries, promote 'sports+', and let the sports city have sports genes everywhere."
In recent years, Jinjiang has successively held the National Beach Volleyball Competition, the Bicycle Open, the National Bodybuilding Championships Finals and other domestic and foreign events, gradually cultivating a number of brand events, and has achieved a related income of more than 50 million yuan.
"Through large-scale sports events, Jinjiang has stimulated sports consumption and improved the city's image." Zhang Lin, president of the School of Economics and Management of Shanghai Sport University, believes that the future development of Jinjiang's sports industry can be expanded in many aspects, including the diversification and multi-level of sports demand, and the transformation of consumption form from physical and material to ornamental and participatory, etc.
Combining with tourism, Jinjiang has explored the development path of sports industry, including sports events and urban tourism, sports manufacturing industry and industrial tourism, national fitness and leisure tourism. In 2012, the city took the lead in establishing the first municipal industrial tourism demonstration site in the province, creating 5 provincial industrial tourism demonstration sites, 21 municipal industrial demonstration sites, 3 provincial sightseeing factories, and 2 municipal sightseeing factories. Last year, Anta alone received more than 20000 tourists, driving sales of nearly 10 million yuan.
"Jinjiang has such a good sports industry that there must be a demand for professional talent training, so we should consider setting up a sports industry business school." Yao Songping, the former president of Shanghai Institute of Physical Education, said, "In the future, we can use excellent talents to develop some projects that meet the needs of ordinary people and lead the consumption of sports goods."
News 2: Zibo student charity sale of sporting goods sent to mountain schools
Since the launch of the "Focusing on the Great Wall" targeted poverty alleviation campaign, the media has always received attention from all sectors of society. Everyone is helping the poor mountain areas through different ways. The students in the north campus of Pannan Primary School in Zhangdian District held a charity sale to help mountain schools with the money raised.
"Class 3, Grade 4 is on sale. Don't miss it if you pass by." A young student in the north campus of Pannan Primary School in Zhangdian District shouted hard in the playground against the scorching sun. You see, the playground has turned into a market. The children have turned into small owners, took out their favorite toys and books, and participated in the charity sale. We not only gained happiness from it, but also the money from the charity sale will be used to help the children in the mountain area.
At present, the "Focus on the Great Wall" targeted poverty alleviation · media action is underway, and this part of the donation will also be used for this activity to help the Li School in Chishang Town, Boshan District buy sports goods. Lijia School is located in a remote mountainous area. There are nine classes from primary school to junior high school, with more than 170 students. Due to the lack of funds and backward conditions, the school now uses an earthen playground full of weeds. As a result, some sports activities cannot be carried out, and the existing sports equipment is relatively old. Qiao Lei, the headmaster of Li Family School, told reporters that due to the reason of the site, the wear rate of the football was particularly high. One day after playing, the football skin might be damaged, and the school's sports equipment was also relatively old, and had not been updated.
Knowing this, the teachers and students in the north campus of Pannan Primary School specially bought a large number of sports equipment, such as football, basketball, rope skipping, gymnastics mats, and so on, which were sent to the Li School and the children. In the interview, we also learned that Li's school is still short of some large sports equipment, such as high jump mat, jumping goat, volleyball rack, etc. We also hope that the majority of caring people can help the children.
News 3: Blind expansion of sporting goods leads to bad results. The franchised store puts down its posture and plays the "people friendly" brand
In front of a famous sports product (specialty store) city not far from the sports field, a line of small discount carts was lined up. Sports products of various domestic and foreign brands, such as Porter, Jordan (specialty store), Nike, Adidas, were being sold at low prices. Several young students and aunts were picking through piles of clothes and shoes.
Not long ago, a number of domestic sporting goods enterprises announced that they would reduce their physical stores in 2013 due to the obvious year-on-year decline in their turnover. Among them, Anta Sports will continue to reduce 475-575 stores this year, Tebu plans to close 100-200 stores this year, and Puma will close more than 90 unprofitable stores. Nike, the world's largest sports brand, also plans to open 40-50 self operated factory stores this year to "clear inventory"
International famous discount stores Nike and Adidas are on sale at a discount of 20%
Yesterday, the reporter visited some sports brand stores on the Hangzhou Stadium Road. Although Nike, Adidas, Tebu and other brands have launched promotional ads such as "free when full", "discount for new products", "free when full on Women's Day", it is not uncommon to see two or five discounts, but there are still few customers in stores. In retrospect, the prices of Adidas, Nike, Puma and other international sports brands were quite firm and hard to shake, even in the year-end rush.
When entering the "Special Step Sports", there are not many kinds and styles of goods in the store "Look around and you can get 50% off. Now, 150 yuan is free for 300 yuan, 800 yuan is free for 500 yuan, and 1200 yuan is free for 700 yuan. It's very cost-effective." The salesperson introduced enthusiastically.
Faced with the discount and goods sweeping of domestic brands, foreign brands are also unwilling to be outdone. There is a Nike store on the stadium road, and the big bulletin board of "Two Folds of the Whole Stadium" occupies most of the glass doors. Entering the store, the reporter saw that clothes, shoes, bags and other varieties of goods were fully placed. A salesperson told the reporter that since 2011, the store has transformed from a "regular price store" to a "discount store", mainly because of too much inventory.
Price "fluctuations" also occur in Puma commodities. Recently, Hangzhou Wulin Yintai Puma Counter issued a notice of 20% discount on some goods. The counter staff told the reporter that this kind of discount is not always available, and even in Puma discount stores, it is not always possible to buy goods below 80% discount.
The price of online stores hit by e-commerce is nearly half cheaper than that of physical stores
On Tmall, the reporter saw that in an online shop specializing in sports brands, a casual board shoe of Nike originally sold for 559 yuan/pair, but now the online shop sells for 476 yuan/pair, while the Wulin Yintai store sells for 889 yuan/pair. That is to say, for the same pair of shoes, the online store is 413 yuan cheaper than the physical store, which is close to 50% discount.
The owner of the online store told the reporter that the channels they used to get goods were the same as those of the shopping mall, and all of them were genuine products. Most of the goods are shipped from Shanghai, Beijing and Shenzhen, and most of the "cabbage price" goods are "stock goods". In addition, there is no sharing of store rent, so the price is naturally much cheaper than that of physical stores.
Some experts said that at present, sports brands' "discount selling" and "continuous closing" are helpless, but it is an opportunity to adjust channels. Brand enterprises should actively change and improve their products, brands and management. For example, in order to cope with the inventory crisis, many clothing brands are actively establishing e-commerce channels to sell at low prices through the Internet. On the day of the "Double 11" last year, many brands' daily sales were calculated in the amount of '100 million yuan, and the effect of inventory clearing was obvious.
A dealer of Porter brand in Hangzhou told the reporter that Porter's physical stores in Hangzhou were basically about 20. Every year, according to the sales performance, some stores with poor business will be closed and new stores will be opened. "Business in recent years can only be said to be flat, and the impact of online sales channels on physical stores is even more unstoppable," said the dealer frankly.
Blind expansion of the industry that brews bad results may result in a major reshuffle
According to relevant statistics, more than 3000 sports goods stores were closed nationwide last year. At present, the trend of closing stores has become an inevitable trend in this industry.
An investment banker said, "Some sports brands have opened a large number of stores at all costs in order to impact the listing and obtain a high P/E ratio. Now they have closed their stores, but it is a helpless act to be kidnapped by the capital market."
The key is Zhang Qing, chief consultant and CEO of Sports Information Company, said, "The blind expansion of sports brands is actually the result of capital driven. Now everyone has to break their arms to survive. The whole industry will usher in a round of reshuffle. At present, it depends on which brand is determined to reform."
As the first echelon of sports brands, Li Ning has always been the focus of attention. According to the company's central report, in the first half of last year alone, the number of closed stores in Li Ning reached nearly 1000, and the number of stores decreased to 7303. Jin Zhenjun, executive vice chairman of Li Ning, said, "Li Ning is currently adjusting its channels, and in this process, it is necessary to close unsuitable stores."
One word recommended for the new name of sports company
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