Name of Sports Culture Co., Ltd

Name of Sports Culture Co., Ltd

The company name represents the image of the company and has an important impact. The name of a company will make the first impression on consumers. The first impression is very important. Consumers may fall in love with you at first sight, or they may sneer at you. Who set up a company does not want to be a leader in the industry. However, the sporting goods industry is a very competitive industry. There are countless companies, large and small. If you want to share a share in the sporting goods industry, playing a good company name is a key step. A good company name will play a role in helping the waves, and will also save much effort for promotion. The following Yianju fortune telling website will introduce some knowledge about naming sports goods companies and provide some sports company names for your reference.

Steps of naming sporting goods company

The naming of professional sporting goods companies follows the following process: proposal, evaluation and selection, test analysis and adjustment decision.

1. Propose alternatives. People at the management level of the company first collect words or phrases that can describe the company or products according to the naming principle. A large number of candidate brand names can be obtained by "brainstorming".

2. Evaluation selection. An important issue in evaluating and screening company names is who will screen them. It is very important to organize a reasonable evaluation team. Members of the evaluation team should preferably include experts in linguistics, psychology, aesthetics, sociology, marketing, etc. The company name should indicate the good business philosophy of the enterprise; The company name may include words or phrases related to the company's main products; The company name with negative image or meaning should not be selected; From the perspective of long-term development, in order to enable the company to be extended in the future, the company name should be broad, preferably not narrow.

3. Test analysis. The evaluation and screening of the company name by experts is not the final choice of the company name. Consumers are the ultimate decision makers. Test analysis is to conduct consumer survey on the selected scheme in order to finally determine the company name. Usually, questionnaires can be used to understand consumers' reactions to the company name.

4. Adjust the decision. If the test analysis shows that consumers do not agree with the name of the company being tested, then no matter how much experts or business executives prefer this company name, they should consider renaming it.

Naming principles of sporting goods companies

1. Implies beauty

Such as Anta Sports, which means that the shoes you wear are safe and comfortable.

2. Concise and clear

A good enterprise name that is convenient to remember must not be a strange name. It will not be difficult for others to read and remember. In order to facilitate the memory of the masses, most enterprises use two words, a few use three words, and some use four words. The naming of the company in this way is in line with both the Chinese word formation practice and the Chinese naming habit. This kind of name has a more straightforward and shallow meaning, such as Pike, Hongxingerke, etc.

3. Name has affinity

A good corporate name should not give people a sense of seriousness, nor a sense of exclusion from others. Instead, it should have an affinity, that is, a sense of closeness and trustworthiness, or at least a sense of approachability.

4. Adapt to local conditions and customs

China has a vast land and abundant resources, but different customs and feelings! Therefore, when naming your company, you must carefully understand and fully consider the historical geography, folk customs and other factors of various places. Otherwise, your company's name will not only not stimulate customer demand, but also leave a bad impression, which has a considerable negative impact.

5. Avoid similar

Because many bosses in the industry have limited cultural level, they often imitate others in naming companies, which is similar to each other, and there is no innovation at all. Especially nowadays, there are so many copycats. Consumers who have similar names will be disgusted and think your products are of poor quality. Therefore, the company must have its own unique personality and connotation in order to effectively attract customers' attention.

Naming Skills of Sports Goods Company

(1) Special word nomenclature

There are two types of special characters: one is the customary characters in some industries, and the other is the characters that have been formed in the long-term historical development and are particularly popular in some industries. The word "Tang" used by Chinese medicine stores, such as Tongrentang, Cai Tongdetang, etc; "Rooms" for western medicine stores, such as Huamei Pharmacy, etc; Western restaurants use the word "She", such as Huamei Western Restaurant, Deda Western Restaurant, etc.

(2) Name combination method

For example, "Li Ning sporting goods", which everyone is familiar with, belongs to this kind of naming method.

(3) Homophonic nomenclature

Using this method to name it seems to be a coincidence, but it is actually a deliberate and interesting reading. For example, "Feathers are different from others" sporting goods, consumers will immediately think whether this is a company that mainly sells badminton related things.

(4) Catering to naming

The public's favorite auspicious words are used in the name of the company's stores to cater to customers' happiness seeking psychology and attract business.

(5) Boastful nomenclature

Using the method of boasting to name the company is mainly to realistically reflect the advantages of the company's reputation, product quality and other aspects in the company name, so as to increase confidence in oneself, exert pressure on opponents and give the public a sense of trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. is an invincible enterprise in the competition. Shanghai Jingyi Glasses Co., Ltd. is an enterprise that strives for excellence in all aspects.

(6) Brand Naming

Brand naming generally refers to that a company uses its own brand name as its company name after creating famous brand products.