A complete list of names of sports companies It is obviously very important to name a company. A loud and memorable name can greatly reduce information costs. However, in order to make the company known more quickly, some companies often take a shortcut to choose a name that is basically familiar to everyone. For example, there is a hotel called Vienna, whose full name is Vienna International Hotel. The hotel is a chain hotel, which can be found in many places. It seems to be good according to its grade and specification. However, it is unknown whether its savings in information costs will go wrong in the future, or even backfire.
It is obviously very important to name a company. A loud and memorable name can greatly reduce information costs. However, in order to make the company known more quickly, some companies often take a shortcut to choose a name that is basically familiar to everyone. For example, there is a hotel called Vienna, whose full name is Vienna International Hotel. The hotel is a chain hotel, which can be found in many places. It seems to be good according to its grade and specification. However, it is unknown whether its savings in information costs will go wrong in the future, or even backfire.
Another typical example is that there was a sports goods company called Jordan Sports before. Ming Yan knew that the Chinese Jordan would be connected with the famous American basketball star.
When Jordan Sports Company was not big enough, it could obviously take advantage of Jordan's reputation to fight the market, but to a certain extent, for example, in recent years, because it has been big enough, Jordan himself came to court, and Jordan Sports suffered greatly.
For Vienna International Hotel, there are also such problems. Vienna, Austria, is a place that everyone on earth is familiar with, and this hotel is also called International, which really makes people think it is an international high-end hotel. In fact, it was founded by Chinese people.
From the introduction of the founder of Vienna Hotel, we can see this sentence:
The Vienna Hotel Group founded by Mr. Huang Deman takes "five-star experience, two star consumption" as the core positioning, perfectly combines elegant experience with civilian prices, wins the favor of consumers, and creates a precedent for Chinese boutique chain hotels. As the first brand of China's boutique hotel chain, Vienna Hotel Group has more than 110 branches in China. At present, it is rapidly expanding with 60-80 branches per year. It will be listed in China's A-share market at the end of 2011, and will complete the strategic goal of 300 branches in 2013.
At the end of 2011, listing in China's A-share market was obviously not realized. What happened?
In 2019, another adverse event happened to Vienna hotels. On June 11, Hainan released a "Public Notice on the List of Unstandardized Place Names to be Cleaned up and Rectified", in which 15 Vienna hotels were listed as "worshiping foreign countries and fawning on foreign countries". On June 18, Vienna Hotel issued a statement saying that the company's brand "Vienna Hotel" is a brand name used for legal operation, and the brand used by the hotel in question is within the scope of legal use. It has raised an objection to the Department of Civil Affairs of Hainan Province and is waiting for the results.
The expansion of Vienna International Hotel in China is quite good, but one day, if the hotel wants to go global, it may not be able to stand on its feet. Just like Jordan Sports, it is doomed to live in China. Even when it becomes more famous in China and makes more money, Jordan himself will also find trouble.
It can't be denied that if Vienna Hotel really goes abroad one day, the challenges it will face will be direct, and as its domestic market grows, it will also face the test of coincidence of international city names in the future.
In general, there is no problem for the early stage of entrepreneurship to take advantage if it has not been expanded. But after the expansion of the enterprise, it will face severe challenges in brand expansion, which may be unexpected for the original founder.
According to online reports, as of March 2019, Vienna Hotel Co., Ltd. has operated more than 2500 branches (in operation and under construction) in 326 large and medium-sized cities across the country, with more than 330000 rooms. Now it is growing at the rate of more than 800-1000 new branches every year.
In the "2018 China Top 100 Tourist Accommodation Industry List", Vienna Hotel ranked seventh and was also named "China's Best Hotel Management Group" in April of that year.
Name list of sports companies 。 Huang Deman, the founder, once said that Vienna Hotel planned to be listed in A shares in 2011, and before that, it also introduced venture capital, but its listing plan was ultimately shelved. On April 28, 2016, Jinjiang Shares announced that the company planned to purchase 80% of the equity of Vienna Hotel Co., Ltd. held by Mr. Huang Desman for 1.749 billion yuan, and 80% of the equity of Shenzhen Baisui Village Catering Chain Co., Ltd. held by Mr. Huang Desman for 800000 yuan. After this transaction, Jinjiang Hotel Group will become the global hotel group with the largest number of rooms.
Huang Desman said, "It takes too much time and energy to understand the rules of the game to prepare for listing, and cooperation with Jinjiang can save two or three years. We hope to focus on product innovation and future company expansion." Huang Desman told the media that the purpose of cooperation with Jinjiang is to accelerate the expansion plan in Vienna, not to sell at a low price.
However, the valuation of less than 1.8 billion yuan is obviously extremely cheap. According to my speculation, Vienna Hotel cannot be listed, which is obviously related to its hotel name. And its sale to Jinjiang at a low price can also be seen as a curve listing, but it only gets such a low valuation in the end, and its future can only live in China. Now Huang Desman, as the founder, can only be satisfied.
The name of an enterprise is very important. When Jack Ma first named the enterprise, he hesitated all the time. Later, he thought of Alibaba. The name of genius also has world influence. There is a word of founder Ma Huateng in Tencent, Teng is.
South Beauty sells Sichuan cuisine. I don't know whether its founder wants to be innovative or something else. It's obviously a failure to get this name, because every time their waiter receives customers, he has to explain to them that he is not Jiangnan cuisine, but Sichuan cuisine.
For a company, naming is obviously important. If you want to be famous at the beginning, it is obviously helpful to choose a word that others are familiar with. However, if the selected word causes association, it infringes the rent of others. If it is not famous enough, it may cause little damage to the company, but once it becomes bigger, The disadvantage of not choosing a good name is shown. Jordan and Vienna are such examples. Today's two companies are very embarrassed. Stealing chickens finally led to the failure of the enterprise to become an international enterprise, and the further development of the enterprise was limited!
One word recommended for the name of sports company
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