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home page > Company online naming > Reference of Liquor Industry

Reference of Liquor Industry

Source: www.qierge.net Author: Qi Erge Time: 2022-10-15 15:21 View: 43305

   Liquor companies named Daquan Wine, the soul of food! After many days of fermentation, overturning and steaming, the grain is sublimated in the heat! Volatile the steam with the scent of yeast and condense it into a mellow wine! Three year cellar, five year cellar, ten year cellar, Wuliangye Jiannanchun, Maotai Erguotou... All kinds of brand wines came into being! China's wine culture has a profound background and a long history... It is said that it is the soul, because people covet its beauty, often too much possession of it, thought and soul will be affected by it, and lose themselves. Many entrepreneurs also want to join in the wine industry. If you want to break through the tight encirclement in the wine industry, you should first give the company a good name. If you don't know how to name it, today I will share the complete list of wine companies.


 Find the second brother of the enterprise when the company is named. jpg


A comprehensive list of famous liquor companies


Wine is a kind of drink, and the wine industry is the enterprise that produces this kind of drink. The well-known brands we are familiar with include Wuliangye, Moutai, Shanzhuang Laojiu, Luzhou Laojiao, and so on. Let's take a closer look at the naming list of well-known wine companies.


A comprehensive list of famous liquor companies


  ?、 Tsingtao Beer


Tsingtao Brewery Co., Ltd., formerly known as the state-owned Tsingtao Brewery, was jointly established by British and German businessmen in 1903. It is the earliest beer production enterprise in China. The brand value is 80.585 billion yuan, ranking first in China's beer industry. It is one of the world's top 500 brands and China's top 500 brands. With the vision of "becoming an international company with a globally influential brand", Tsingtao Beer will continue to innovate and "use our passion to brew global consumer preferences and create happiness!" Tsingtao Beer's price, 2017 Tsingtao Beer's latest price query, Tsingtao Beer's classic can 330ml (24 bottles) Tsingtao Beer's classic series ¥ 102.00. Tsingtao Beer Auguste can 500ml (12 bottles), imported malt, the high-end aristocrat in Qingdao ¥ 118.00.


  ?、 Moutai group


China Guizhou Maotai Distillery Co., Ltd. is jointly sponsored by Guizhou Maotai Liquor Co., Ltd., Guizhou Maotai Distillery Technology Development Company, Guizhou Light Textile Collective Industry Association, Shenzhen Tsinghua University Research Institute, China Food Fermentation Industry Research Institute and other eight companies The registered capital of the joint stock limited company approved by Document No. 291 is 185 million yuan. Yuan Renguo of Moutai Group proposed "nine major marketing", intensive cultivation and deep market exploration. Yuan Renguo, Chairman of Moutai Group, said at the 2016 National Liquor Moutai Dealer Conference that we should not forget our original intention, consolidate the foundation, practice the "five development concepts", firmly adhere to the "five self-confidence", continue to move forward, inherit and innovate, and deepen the "nine marketing".


  ?、 Wuliangye Group


Wuliangye Group Co., Ltd. is located on the bank of Minjiang River in the north of Yibin City, Sichuan Province, China. Its predecessor is the "China Monopoly Yibin Distillery", which was jointly established by several ancient breweries in the early 1950s. On February 16, it was reported that the official account of "Weijiu" issued a document on February 16 that the ex factory price of 1618 Wuliangye (000858, Guba) would be adjusted to 769 yuan/bottle, the wholesale price would not be lower than 819 yuan/bottle, and the retail price would be 919 yuan/bottle; The supply price of 52 Dupuwu Mall is 809 yuan/bottle, and the retail price is 899 yuan/bottle. From February 16, the delivery of 52 degree new products Wuliangye, 1618 Wuliangye and Wuliangye low-grade series (39 degree/42 degree) will be suspended, and the delivery application submitted will be suspended. In addition, since February 15, the use of bank acceptance bills for Wuliangye business (including general five) will be stopped.


  ?、 Sichuan Swellfun Co., Ltd


The company is engaged in the shaping and marketing of the brand "Tianhaochen", which is the exclusive agency of "Swellfun" and "Tianhaochen". On January 23, Sichuan Swellfun Co., Ltd. released the Announcement of 2016 Annual Performance Pre increase, which showed that in 2016, the company realized a net profit attributable to shareholders of listed companies of nearly 88 million yuan, an increase of about 160% year-on-year; The operating revenue was nearly 855 million yuan, up about 40% year on year. Recently, we investigated the main provinces of Swellfun, Guangdong, Hunan and Jiangsu. The company's revenue grew rapidly during the Spring Festival in 2017, with an average growth rate expected to reach more than 50%, mainly because Zhenniang 8, after more than two years of cultivation, is shifting from the group buying market of a small number of dealers to the mass market dominated by core terminals.


  ?、 Mosen Kangsheng Sihai Beer (China) Co., Ltd


The joint venture is a Mosen Kangsheng brand with Coorslight as its flagship product, which has expanded its channels and innovated flexibly. Chengde, Denver, Colorado, China (September 20, 2010) -- Mosen Kangsheng Beer Brewing Co., Ltd. (NYSE: TAP; TSX) announced that today, we have implemented a transaction previously announced: in the joint venture, Mosen Kangsheng Beer Brewing Co., Ltd. has purchased 51% of the controlling interest of Hebei Sihai Beer (China) Co., Ltd. On February 11, Molson Coors Brewing, an American brewer, released its financial report showing that the company made a profit of $32.8 million in the fourth fiscal quarter, and its current operating income was $844.4 million. The annual profit of the company was 359.5 million dollars, and the operating revenue was 3.57 billion dollars.


How to name liquor companies


Wine charm, as the name implies, refers to the charm after drinking. Turning the page of history, we can see a variety of after drinking charm: literati poetry and wine blend, generous singing; Soldiers lie drunk on the battlefield; Drinking and making merry in the market, drinking and living. All these constitute the long scroll of Chinese wine culture. How to name a wine company is the key to opening a wine company. The following is a complete list of how to name a wine company.


How to name liquor companies


  ?、 Colloquial nomenclature


The colloquial expressions are more colloquial, and the names of enterprises and companies named by colloquial expressions can be accepted by the majority of the public. The famous Pockmarked Wang, Goubuli, etc. are all named after the common saying.


  ?、 Sign Naming


The logo naming method is mainly based on the physical objects to highlight the remarkable characteristics of the enterprise. Now it has developed into part of the CIS (enterprise identification system) in the world. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.


  ?、 Homophonic nomenclature


Using this method to name it seems to be a coincidence, but it is really an ulterior motive. It is interesting for people to read it. Liquor companies named Daquan


  ?、 Winning with Strangeness


The 21st century is an era of personality publicity. People are no longer following the crowd. In particular, they go their own way. Some avant-garde garment enterprises often register "cool" trademarks, win with "strange", and try to make a name (name) amazing.


  ?、 Brand Naming


Brand naming generally means that after the company has created a famous brand product, www.yw11.com uses its own brand name as the company name. For example, the former Green Treasure Pen Factory in Shanghai and Shanghai Phoenix Bicycle Company both use their own brand products, "Green Treasure Pen" and "Phoenix", to name their companies.


  ?、 Named after animals and plants


Generally, it is named after animals with many stories and prominent appearance features and plants with beautiful symbols.


  ?、 Name combination method


As we mentioned earlier, Panasonic Electric Co. of Japan and Ford Motor Company of the United States belong to this kind of naming method.


  ?、 Place name or space naming


Toponymy refers to the name of a place or space as the name of a company. In world companies, the name of a place is often used as a brand name with local characteristics. For example, Cognac is the name of a place in France. Now it is a common brand of many famous brandies in France. Champagne is a place in France that is famous for its delicious wine, So champagne is a famous brand. Marlboro, the famous trademark, is the name of a small town, while Santana is a famous place. For example, Ordos in China is also an international company named after a place name.


Principles for naming liquor companies


China's wine culture is profound and has a long history. Pushing the cup and changing the cup on the table also represents the degree of strong relationship. People who are more or less in the social industry are bound to touch wine, so the wine industry is also one of the hottest industries nowadays. The following are the naming principles of wine companies.


Principles for naming liquor companies


  ?、 Upgrading:


If you can't upgrade the old products after the new product name is presented, it will simply drag down the corporate image! Even if you use the name of "fighting alone". "XXX Coke" followed by "XXX pure water" is an example. Comparatively conservative companies usually use parent brands to mobilize sub brands to ensure the upgrading effect.


  ?、 Chinese English equivalent:


If you don't care about the English expression of Chinese characters, let "Dahong" become "Zhigong", or "Kaiyuan" become "Kaisha". Then please don't read the naming game rules carefully to avoid the "flash". Without artistic conception, it is difficult for commodities to get along with others.


  ?、 Proper farsightedness:


As the outdoor board watching industry of Globegroup is getting more and more popular, if your company name can't be recognized by people or tourists from far away, then the advertising results will (name) be greatly compromised.


  ?、 Foreign Ambiguity:


A Japanese cake company Hao Kaixin took the Latin name of "LAPUTA". In the end, when it was marketed in Portugal, it turned into a "fireworks girl". Who dares to make a cake by selling meat. It can be seen that under different national conditions, the same naming will still have another result.


  ?、 Name Attack:


The advertiser said "attack power" all day long. Unfortunately, there are too few companies with it in their names. The companies that really attack customers are still yesterday.


  ?、 Reflect the strength of the company:


It's really hard to do this. Sometimes, even the boss can't refresh his own cultural characteristics!


  ?、 Empathy:


The best way for a newly established company to be connected with an old company is to have a good name that makes consumers feel "empathetic". For example, Procter&Gamble has a variety of shampoo and detergent products produced by Uni President. "Shengbao Enterprise" and "Xinbao Technology" are also examples of empathy. If the "flavor of love" is followed by a "flavor of the sea" brand or company name, and the "Master Kang" is followed by a "Master Ma", the corporate image will be more continuous in everyone's mind, so it is very simple to think!


  ?、 Co worker of Yiqu Buke:


For example, "Yingzi Dai" and "Beibeijia" have argued and argued for a long time, but they still haven't said anything.


  ?、 Properly transcribed:


When planning a character in a difficult environment, the outcome is bound to make people shake their heads and sigh. Liquor companies named Daquan


   ?、 Don't "contradict yourself":


The trade name does not contradict the company's industry. If the name of the company is "Sea, Land and Air Import Company", it sells baked cakes, and if the name of the company selling tobacco turns into "Shangri La", it is contradictory and inappropriate!


  ?、 Global capability:


A car named "NOVA" landed in Spain and found that NOVA is "a tool that can't walk" in Spanish. At that time, the named staff nearly shed tears in Barcelona.


  ?、 One in China:


The naming of companies or enterprises should establish a global awareness, and the pronunciation should conform to the pronunciation customs of foreigners. The commonness of "KODAK", "CANON" and "FUJI" is "simple, powerful and rhythmic".


Topic: Name of liquor company

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