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home page > Company online naming > Four strategies for naming the company

Four strategies for naming the company

Source: //www.qierge.net/ Author: 4 strategies for naming the company Time: 08:45 November 12, 2019 Views: 2045

The name of a company is the first impression of an enterprise. A good first impression means more opportunities. A bad name may directly affect the future business development of your company. How to give the company a good name? What are the ways to name a company? Next, the second brother of the company will introduce the four strategies of naming the company!

 Four strategies for naming the company

Four strategies for naming the company


1) Choose noble words to name the company


Choosing this method of naming can show the strength and brand level of the company, and also reflect the uniqueness of the company. For example, when naming the residential area, "Huafu Mingdi" shows a strong aristocratic temperament, greatly improving the quality of the residential area, and also enhancing the strength impression of the development company. There are also our common "Imperial Hotel", "Palace Hotel", "Golden Wine", "High end Quality Planning Company", "Guirenniao Company" and so on.


2) Choose fashionable words to name the company


At present, many companies and enterprises are targeting consumers at young white-collar workers, who have strong spending power and high wages. When naming companies, we must also consider the psychological characteristics of young people. Young people like fashion and pursue novelty, so these factors must be integrated into the company name. For example, "Parkson", "Lehui City", "Xiantianxia" and "Xinbai" give people a very fashionable feeling. Some cosmetics companies have done a good job in this area. For example, the names of "Nivea", "Boleya", "Opelle" and "Water Code" are more attractive than the names of "Colorful". Therefore, they must have the flavor of the times. Many company names have weakened their brand significance in the end and often become symbols of an industry.


3) Choose the lucky animals that everyone likes to name the company


This is a very good naming method, easy to remember. For example, "crocodile", "panda", "spider king", "seahorse", etc. are commonly named after companies or products with animal names.


4) Choose a name with strong industry flavor to name the company


Today, although the years have passed, some memories still remain in people's minds, and the names of some time-honored brands can never be forgotten. The common "Quanjude", "Tongrentang" and other companies and stores with time-honored brands such as Zhuang and Hao can give people a strong corporate culture information and make people trust. So when naming a company, you can consider this method according to the industry.


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Topic: Name of new company

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