As long as the name is good, even small companies will attract people's attention because of the name. The name of a company is the first impression of an enterprise. A good first impression means more opportunities. How to give the company a good name? The second brother of the company will introduce the principles and techniques of naming the company.

1. Company naming principles:

(1) Pay attention to people harmony, and make efforts to explore the cultural connotation of the company name when naming;

(2) Focus on geographical advantages, and devote to expanding the historical potential of the company's name when naming;

(3) Pay attention to the time and devote to developing the era connotation of the company name when naming;

(6) Company names without characteristics should be avoided and the "personality" of the name should be highlighted

(4) The symbolic and identification functions should be strengthened to avoid similarities;

(5) The unity of the company's name, brand and trademark should be strengthened;

2. Company Naming Skills

(1) The name of the company should be short and clear. With fewer words and strokes, names are easy to exchange information with consumers, facilitate consumers' memory, and at the same time arouse the imagination of the public, with richer meanings.

(2) The company name should conform to the company's philosophy and service purpose, which will help to shape the company's image.

(3) The company name should have its own uniqueness. The company name with personality can avoid being identical with other company names, so as to avoid confusing the public's memory and deepen the public's impression of the company.

(4) The name of the company should have extraordinary boldness, impact, boldness and shock.

(5) The company name should be auspicious.

(6) The company name should be loud and easy to use. It is difficult to reach the consensus of the public because of its inarticulate name, weak sense of rhythm, unfavorable pronunciation effect and unfavorable communication.

(7) The choice of company name should be contemporary. The name with a sense of the times is distinctive, in line with the trend of the times, and can be quickly accepted by the public.

(8) The company name should consider the universality of the world.

In the past, many companies used multi-dimensional methods in the use of names, that is, the company name and product name were separated, and different products had different names. Although this way can reduce the company's business risk, there are also many shortcomings, such as: increased costs, such as design fees, advertising fees, packaging design fees; Disadvantage to consumer identification, thus causing confusion; Inconsistency between company name and brand is not conducive to the establishment and dissemination of company image.

With the arrival of the information age, there are more and more information media and channels. Therefore, in order to avoid the above shortcomings, the company name and brand name should be unified as far as possible to play a complementary role. If a company uses its famous brand products as its company name to increase its popularity, then a product can also increase its market share if it uses the name of a famous brand company as its brand.

For more company name verification information, please pay attention to the second brother