Just as names have an impact on life, so do the names of commercial companies, factories and stores. To judge the name of a commercial company, we should not only consider the shape, meaning and orientation, but also consider the wealth of the five elements and the mathematical and physical aspects of the name in order to achieve great success. Therefore, the naming of private enterprises should follow the following principles:

1、 First of all, the name of the private enterprise Five Elements is prosperous

The five elements of wealth in the name of private enterprise are divided into internal wealth and external wealth;

Five internal wealth and gas: refers to whether the five elements of the name of the private enterprise can promote the five elements of the industry operated by its private enterprise. If the five elements of the name of the private enterprise can promote the five elements of the industry operated by its private enterprise, it is the "name of the private enterprise" If XX private enterprise is a commercial company engaged in timber business, then the five elements of the industry run by the private enterprise are five elements of wood, then the wealth and gas in the name of the private enterprise are five elements of wood. Therefore, if the name of XX private enterprise is "belong to five elements of wood or belong to five elements of water (raw wood)", instead of "belong to five elements of gold (Kemu)" It means that the private enterprise has prosperous wealth in its name). The wealth and gas in the five industries are different from that in the industries of private enterprises. The same name is different from that in different industries, which is why some brands that were originally well managed cannot expand industries indiscriminately.

The wealth outside the five elements refers to whether the five elements of the name of the private enterprise can boost the wealth of the "private enterprise boss". The wealth of the "private enterprise boss" should be comprehensively analyzed according to the eight characters of the "private enterprise boss"'s birthday. The purpose of the destiny is the wealth of the "private enterprise boss"; If five of the names of the private enterprises themselves act as the god of the "private enterprise boss", then the "private enterprise name" is rich. The wealth outside the five elements is different from that of private enterprise bosses. The same name is different from different bosses. This is why some brands that were originally well managed are going from bad to worse after changing the old version.

When the wealth and qi within and outside the five elements are not unified, it is necessary to comprehensively analyze which five elements can achieve the effect of both the wealth and qi within and outside the five elements through restraint.

2、 Mathematical selection:

The number of strokes of the full name of the private enterprise is the real number for the mathematical choice of the name of the private enterprise; The mathematics and physics of naming are lucky.

For example: Yuantong Hotel ---- 414143128, a total of 41 paintings, is a lucky number, a lucky number of talents, good luck, and good reputation.

Longmen Hotel ---- 471683128, 47 paintings in total. If you help me, you can make great achievements.

Jindu Hotel ---- 458153118 is 45 in total, which is the number of famous willows in spring, green leaves and branches.

For example: Yuantong Hotel ---- 414143128, a total of 41 paintings, is a lucky number, a lucky number of talents, good luck, and good reputation.

Longmen Hotel ---- 471683128, 47 paintings in total. If you help me, you can make great achievements.

Jindu Hotel ---- 458153118 is 45 in total, which is the number of famous willows in spring, green leaves and branches.

3、 The pronunciation and meaning of the name should be better:

It is forbidden to use polyphonic characters, partial characters, obscure words, unlucky characters and similar words.

4、 The name of private enterprises should also follow the commercial principles, and should be based on their own commercial projects, commodities, consumption objects, commercial characteristics and other conditions:

1. The name of private enterprises should be conducive to shaping the image of private enterprises

Image building is very important for every private enterprise, which can be said to be related to their life and death. The first step in shaping the image is to name private enterprises.

In modern society, the market competition is fierce, and business wars keep rising one after another. In order to ensure their market share, expand the market, stabilize and attract many consumers, we must have excellent commodity brands and well-known private enterprise names.

(1) , implying beauty

For example, China Changhong Commercial Co., Ltd., whose name is Changhong, means "after rain, the sky is clear", which means "the sun is the reddest, Changhong is newer". Similarly, the name of Konka Commercial Company, which is famous for producing color TV sets, means "a happy life with many good products". Shenzhen Sanjiu Pharmaceutical Group Commercial Company, whose name is "Sanjiu", has many unforgettable meanings in ancient Chinese, implying the meaning of unremitting pursuit. Jiannanchun Distillery, whose name is Jiannanchun, symbolizes the spring spirit and unlimited spring opportunities.

(2) Simple and clear, convenient for memory

A good name for a private enterprise must not be a strange name. It will not be difficult for others to read and remember. In order to facilitate the memory of the masses, most private enterprises use two words, a few use three words, and some use four words. This naming not only conforms to the Chinese word formation convention, but also conforms to the Chinese naming habit.

This kind of name has a more straightforward and shallow meaning, such as Schindler Elevator Business Company, Qingqi Motorcycle Industrial Business Company, Sino Italian Electrical Appliance Business Company, Express Mail Business Company, etc.

(3) , Name has affinity

A good private enterprise name should not give people a sense of seriousness, let alone a sense of exclusion from others. It should have an affinity, that is, a sense of closeness and trustworthiness, or at least a sense of approachability.

For example, Shanxi Xinghuacun Fenjiu Distillery. One from Xinghua Village was taken from the Qingming Festival by Du Mu, a poet of the Tang Dynasty. "Ask where the restaurant is, and the shepherd boy points to the apricot blossom village". This is called rural charm, which gives passers-by a kind of cordiality. Another example is Sichuan Tiange Group Commercial Company. Tiange is named after the Tang poem "Goose, Goose, Goose, Curved Neck to the Sky", which is interesting and natural.

Another example is Shanghai Xinyi Pharmaceutical Co., Ltd., which is a member of Xinyi Group. It seems that Xinyi Group is making a commitment to customers, which is easily accepted by customers. Another example is Shanshan Co., Ltd., which is easy to make people feel intimate. Beijing Dabao Cosmetics Business Company, Dabao seems to be named after the children of ordinary people, giving people a friendly and easy-going feeling, which is easily recognized by customers

2. The name of the private enterprise should be able to attract people and attract business.

In real life, store signs (store names) with high generalization and strong attraction are very important for consumers' visual stimulation and psychological impact. Whether the name of the store is good or not can arouse the curiosity of consumers and whether the store brand can be promoted. Some time-honored stores use elegant, simple and elegant names, such as "Lumingchun", "Tongrentang", "Tianhe Hall", "Rongbaozhai", "Quanjude", etc. These store names have become the gold lettered signboard of the recruitment and insurance business.

Store naming should be considered from the following aspects:

(1) The shop name must match the goods

The naming method of a store usually reflects the business characteristics of the operator or the good quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, "Tongrentang" and "Derrentang", as time-honored traditional Chinese medicine stores, have become household names. "Tang", as a traditional Chinese medicine shop, has become a conventional identification mark, so people only look at the "Tongrentang" sign or other "Tang" signs to know that they sell traditional Chinese medicine. Another example is the name of "Gongdelin", which reflects that the operator is good at cooking vegetables.

(2) The shop name must be novel and unconventional

The name of a visual store that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to visit the store, such as "Yiguxian", "Dasanyuan", "Goubuli" and other store names, which make consumers interested and curious.

(3) The store name should be concise and easy to read and remember

The store name cannot be too complicated, or it will cause negative effects. For example, some stores like to use difficult words as store names, which makes customers not only unable to recognize, but also unable to pronounce. In order to avoid this situation, they generally do not enter stores with such difficult names. However, shop names such as "Wankelai", "Half Profit Sharing" and "Taste for Taste" are clear, concise and easy to spread.

(4) The shop name should give people a sense of beauty and artistic accomplishment

Good store name and cultural heritage make consumers feel comfortable. Such names as "Louwailou" and "Taotaoju".

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