Software is a relatively new technical industry, and software companies mainly focus on software. Everyone's software contains a lot of people's efforts. Whether a software can succeed or not depends on people's reaction. And the name of a software is also a key for software to be loved by people. So how to name a software company's product?

How to name software company products

1 Named after a foreign translation

Naming in this way has a sense of the times and makes people feel modern and fashionable. Such as "aspirin" drugs, "Chevrolet" cars, etc.

2 Name by time

For example, Wuyi watch, Mingyue shampoo, Tiantian toothpaste, etc. are characterized by a clear concept of time to induce people to buy and consume. This kind of naming method is seldom seen in general, so it should be carefully named.

3 Naming according to person name and place name

This name may attract consumers with the reputation of people and places of origin, or arouse people's imagination of goods with historical and legendary characters. For example, Zhang Scissors, Tsingtao Beer, Yunyan, etc.

4 Named according to beautiful plant names

This naming method often reminds people of beautiful natural scenery. Common plant product names include plum blossom and grape.

Peony, chrysanthemum, orchid, apple, Zanthoxylum nitidum, etc. Among the world famous products, not many are named after plants. The English name of Coca Cola is also a combination of two plants. Generally speaking, the growth environment of plants is the same as the living environment of animals. People have different degrees of familiarity, and residents in different countries and regions have different understanding of the meaning of various plants. Sometimes it is a good name in one place and a taboo in another, so products named after plants should be used carefully according to local conditions. We should also pay attention to the compatibility of plant performance with its products, and the combination of the two is the same.

5 Named after the enterprise name

This kind of product named after the enterprise name highlights the brand name and reputation of commodity producers, can deepen consumers' understanding of the enterprise, help highlight the enterprise image, and obtain the best communication effect with the least advertising investment. Sony, Hitachi, Toshiba, etc. are all examples of using enterprise names as product names.

6 Directly use animal name as product name

Animal names can give people a sense of image and leave a deep impression on customers. For example, PUMA (Puma) pandas, white cats, red eagles, heroes, etc. Although there are many animal brand products, including dragon and tiger.

Leopard, wolf, rabbit, golden rooster, peacock, panda, etc., but few have become world-class brands. The fact may be that residents around the world have different preferences for animals, and it is difficult to find brands that are acceptable to all. If you want to name an animal, you'd better choose a pet that people like and that is accepted around the world. Naming should have impact, affinity, and adaptability.

7 Named after lucky words or commendatory words with color

For example, the "Fukang" car makes people rich, and the "Jinlilai" tie makes people rich.

8 Named after fabricated words

It breaks the convention of expressing the meaning of commodity names with ingenious and meaningless words to achieve an unusually striking effect. Such as "Kodak" film, "TDK" tape, etc.

Software company product naming method

1. Be concise and clear

Simplicity and clarity mainly include the number of words and strokes of the name, and the number of words of the main character should not exceed 4, because according to research, we remember the name of a thing, more than 4 words are the simplest to remember, and the strokes of the words should be simple and not too cumbersome, otherwise it will have an impact on later promotion.

2. Consider competitors

The name should be unique. If a software company in this city, or a famous software company at home and abroad, has the name, you must choose a different name. Otherwise, it will have a moderate and severe impact on the company's brand strategy.

3. To be characteristic and fashionable

The purpose of the emergence of software companies is to let the public see the common charm of the companies and products they promote, and let us feel the beauty and value. So if the name of the software company is too ordinary and not outstanding, why does it attract the critical eyes of broad friends, and how can it make profits.

4. It should reflect its characteristics

Every software company has its own characteristics, and the biggest highlight is the homogenized and severe social characteristics.

5. The words and sounds should be harmonious

The pronunciation is harmonious, and it is crucial to speak fluently without tongue twisters. If the name is awkward to read, how can you let others remember your store? Don't be confused.

Naming principles of software company products

Rule 1: Special name

The name is the exclusive symbol of things. Only when the name matches the reality, can it accurately reflect the characteristics of things, and make people sing and listen easily. This is the meaning of what the ancients said was "fair and reasonable". Therefore, the important principle of naming is to "keep the name true".

Rule 2: Keep the name true

The name of the product focuses on seeing through at a glance, so that people can know what you are selling in a second. It is more pleasing and can save a lot of advertising costs. The United States has such a brand as "White Castle". Guess what? They are well-known underpants! It is hard for ordinary people to even think that it is related to clothes. Someone told me that "Wan Kelong" always doesn't understand, and she always gets the wrong place on every date, which is very troublesome. However, the "Xizhilang" who is heavily advertised "eat again" clearly has the artistic conception of eating, which will not be mistaken or difficult to identify in the naming rule.

Rule 3: Be prepared

Just like car lovers like to have a spare tire, the company often needs to maintain a certain number of brand names (already registered or under consideration) in case of a crisis. After being clicked by the government unit, the new brand shall be replaced immediately to minimize the risk.

Rule 4: At a glance

If you want to achieve the goal of being short and pithy, and easy to read and remember, you can often encounter it. "Master Kang" is a typical example of shrewdness. In addition to being easy to read and remember, there is also the added value of psychology in "coconut juice" (not a brand product, but also means health). It is really exciting to have it come out, which is bold, trendy, easy to read and easy to remember. Especially, the commodity has a strong meaning, just like the pure fragrance of coconut juice.

Rule 5: Easy to design

Generally, enterprises that pay more attention to advertising will ask design companies to design standard characters for trade names. In the past, copywriters didn't care whether the characters looked good or not, so the newly named standard characters were often bloated or weird. It is better to consider whether the printed goods can be seen in advance, so as not to ruin the long-term plan.

Rule 6: Be able to warm ignorance

Coconut juice is the trump card in the fruit and vegetable juice market, so it has become the object of imitation. There is a manufacturer in the south of Taiwan that also produces fruit and vegetable juice, but its unintentional mistake of naming it "coconut milk honey" has also caused a trade ban disturbance (because it is too similar to others, trouble will follow immediately)

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