The company name emphasizes not only "continuity", but also "internationality", more "pronunciation", "simplicity" and many other characteristics, which is more difficult than the simple commodity name. But pay attention to the following 12 rules to get the ideal name.
Rule 1: One Family in the World
Companies or enterprises should establish a global awareness in naming, and the pronunciation should conform to the pronunciation habits of foreigners. The commonness of "KODAK", "CANON" and "FUJI" is "concise, powerful and rhythmic".
Rule 2: Chinese English consistency
If you don't care about the English expression of Chinese characters, let "Dahong" become "Dagong", or "Kaiyuan" become "joking". Then please don't read the rules of the naming game carefully to avoid the "flash". Without artistic conception, it is difficult for commodities to become friends with the public.
Rule 3: Reflect the strength of the company
It's really hard to do this. Sometimes even the boss can't keep his cultural characteristics fresh!
Rule 4: suitable for distant view
Because of the growing popularity of outdoor board watching industry around the world, if your company name cannot be recognized by motorists or passengers from afar, the advertising effect will be greatly reduced.
Rule 5: Suitable for writing
When we are reluctant to design a font, the result is bound to make people shake their heads.
Rule 6: Don't "contradict yourself"
The trade name and the industry engaged by the company "cannot contradict each other". For example, the name of the company is "Sea, Land and Air Import Company", which sells baked cakes, and the name of the company selling tobacco is "Shangri La", which is contradictory and improper!
Rule 7: empathy
It is better for the newly established company to have continuity with the old company, so that consumers can have a "empathy and farewell" heart. For example, P&G has produced a variety of shampoo and detergent products from the same company. "Shengbao Enterprise" and "Xinbao Technology" are also examples of empathy. If the "flavor of love" is followed by a "flavor of sea" brand or company name, and "Master Kang" is followed by a "Master Ma", the corporate image will be more sustainable in the minds of the public, so it is easy to think!
Rule 8: Upgrade
If you can't upgrade the old products after the new product name appears, it will easily ruin the corporate image! Even if you use the name of a single fight. One example is "XXX purified water" after "XXX cola". Conservative companies usually use parent brands to drive sub brands to ensure upgrading results.
Rule 9: Different curves cannot work at the same time
After many years of quarrels and quarrels, such as "Yingzi Dai" and "Beibei Jia", there is still no answer. The public says that the public is right, and the woman says that the woman is right.
Rule 10: Naming Impact
Advertisers say "impact" all day long, but unfortunately, there are too few companies with it in their names, and the companies that really have impact on customers are still yesterday.
Rule 11: No ambiguity
A Japanese cake company was very happy to take the Latin name "LAPUTA". As a result, when it was marketed in Portugal, the word became "fireworks girl". Who dares to take the cake that sells meat for a living. It can be seen that the same name will still produce different effects in different national conditions.
Rule 12: Global Capabilities
A car named "NOVA" came ashore in Spain and found that NOVA means "something that can't walk" in Spanish. At that time, the naming staff almost shed tears in Barcelona.
The above is the name of the company that the second brother of the enterprise summarized for you. If you have any confusion about naming, you can come to the second brother of the enterprise. The second brother of the enterprise can not only give you a nice name, but also solve the problem of subsequent renaming. If you are interested, you can follow the WeChat official account: qierge222.
