1、 A name for soliciting business

In real life, store signs (store names) with high generalization and strong attraction are very important for consumers' visual stimulation and psychological impact.

The key to success of the company's naming is whether it can arouse consumers' curiosity and whether it can make the store brand known. Some time-honored stores use elegant, simple and elegant names, such as Luming, Tongrentang, Tianhe Tang, Rongbaozhai, Quanjude, etc. These store names have become the gold lettered signboard of the recruitment and insurance business.

The company name should be considered from the following aspects:

1. The company must be consistent with the business products

The naming method of a company usually reflects the business characteristics of the operator or the good quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang, as time-honored Chinese medicine stores, have become household names. As a Chinese medicine shop, Tongrentang has become a conventional identification mark, so people only look at the "Tongrentang" sign or other signs of the hall to know that they sell Chinese medicine. Another example is the shop name of Gongdelin, which reflects that the operator is good at cooking vegetables.

2. The name of a company must be novel and unorthodox. The name of a visual store that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to visit the store, such as Yiguxian, Dasanyuan, Goubuli and other store names, all of which make consumers interested and curious.

3. Simplicity is better, easy to read and remember

The naming of companies should not be too complicated, or it will cause negative effects. For example, some stores like to use difficult words as store names, which makes customers not only unable to recognize, but also unable to pronounce. In order to avoid this situation, they generally do not enter stores with such difficult names. However, store names such as Wankelai, Half Profit Sharing, and Hewei are simple and easy to spread.

4. The name of the company should give people a sense of beauty and artistic accomplishment

Good company name and cultural heritage make consumers feel comfortable. Such as Lou Wai Lou and Tao Tao Ju. There are several ways to name a company:

(1) Naming methods related to the nature of business products, such as Guangming Glasses Store, Yishen Tea Ying, Kangle Pharmacy, etc.

(2) Naming methods related to folk legends or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Dining, Eleven Clothes, Xiangfei Beauty, etc.

(3) Names related to the spirit of business service, such as day and night stores, Baibang Service, Honest Department Store, Maoyuan sundries, etc.

2、 The name that shapes the image

Image building is very important for every enterprise, which can be said to be related to their life and death. The first step in shaping the image is to have a good corporate name. In modern society, the market competition is fierce, and business wars keep rising. In order to ensure its market share, expand the market, stabilize and attract many consumers, it is necessary to have a good company name and a famous company name.

3、 General principles for company brand naming

Although successful brand naming is not easy, it is still a rule-based work. Enterprises that are interested in creating famous brands should carefully study and absorb the naming strategies of famous brand enterprises, attach importance to the innovation of brand names and signs, and truly incorporate them into the overall brand strategy and strategy of enterprises to survey the world of brands. Their naming has common principles. These brands can basically achieve:

1. Short and pithy, easy to read and remember.

2. It has positive meaning and inspires association.

3. The pictures and texts are as picturesque as poetry.

4. Overall combination, strong adaptability.

5. Solicit business and use flexibly.

6. Understand psychology and choose according to people.

7. Rich and noble style, Geely first.

8. CI design creates image.

9. Make the past serve the present and the foreign countries serve China.

10. Pursue novelty and novelty, and name with characteristics.

The above is the name of the company that the second brother of the enterprise summarized for you. If you have any confusion about naming, you can come to the second brother of the enterprise. The second brother of the enterprise can not only give you a nice name, but also solve the problem of subsequent renaming. If you are interested, you can follow the WeChat official account: qierge222.