Company Naming Skills
(1) The company name should be short and clear. With fewer words and strokes, names are easy to exchange information with consumers, facilitate consumers' memory, and at the same time arouse the imagination of the public, with richer meanings.
(2) The company name should conform to the company's philosophy and service purpose, which will help to shape the company's image. The word "Blue Bird" in the Blue Bird Mansion is really like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to rest and shows the feeling of "Blue Bird" to consumers, so as to establish a good corporate image.
(3) The company name should have its own uniqueness. The company name with personality can avoid being identical with other company names, so as to avoid confusing the public's memory and deepen the public's impression of the company. For example, the names of Beichen of Beichen Group, Tiandi in Tiandi Express, Lenovo of Lenovo Group, etc., all have unique personality and are impressive.
(4) The name of the company should have extraordinary boldness, impact, boldness and shock. For example, the Stone of Stone Group, taken from the English homonym STONE, means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high-tech.
(5) The company name should be loud and easy to use. For example, the word McDonald's is loud and rhythmic, so it has great communication power. It is difficult to reach the consensus of the public because of its inarticulate name, weak sense of rhythm, unfavorable pronunciation effect and unfavorable communication.
Twelve key points of company naming
The name of the company should be customized for enterprises. Easy to remember and catchy, creative and unique, strongly attract your customers. The naming of a company should be an expression of corporate culture and quality. A good name is a living advertisement and a must kill skill for enterprises to take the lead.
Key point 1: circulation of five elements. Both corporate brand names and personal brands, both in Chinese and English, have mathematical and symbolic meanings. All of them have the four laws of birth, restriction, control and transformation as described by Taoism. Whether words circulate is the key.
Key point 2: Fatalism is the root. The five elements of the enterprise name or brand name must be the same as the fate of the person in charge of the enterprise. If they are different, the enterprise will be difficult to operate and make profits. If the five elements of the shop name are contrary to the legal person's fate, there will be more danger. The decline of the rich, the collapse of emerging enterprises, and the difficulties of large enterprises are mostly related to this.
Key point 3: the logo of the enterprise is shaped. Triangle is called "sharp angle" in geomantic omen. A straight line running through the logo is called "piercing heart". The use of sharp logo undoubtedly adds "sharp angle" to the enterprise artificially. The bad image makes the enterprise unstable, and the competitiveness of the enterprise will go wrong.
Point 4: Words should be mutually generated. Each character has five lines. The best choice is to use the words in front of it to generate the words behind it. The development will be more and more smooth.
Key point 5: selection of industry colors. For example, for the real estate industry, the suitable color is yellow, fire soil, and red.
Point 6: Divination is famous and vicious. Both Chinese characters and English have their mathematical and symbolic meanings.
Key point 7: Imagery cannot be absent.
Key point 8: typeface cathode. The font can be divided into explicit and implicit levels. The surface is not auspicious enough. It needs to be analyzed by word splitting to achieve both internal and external improvement.
Key point 9: brand strategic planning. Multi brand strategy, single brand strategy, endorsement brand strategy, sub brand strategy, enterprises of different stages and sizes will have different models.
Key point 10: brand positioning. Four steps: 1. Analyze the industry environment; 2. Looking for the concept of separation; 3. Find support points; 4. Communication and application.
Key point 11: brand recognition. 1. Concise and clear; 2. Rich connotation; 3. Strong visual impact; 4. It has the characteristics of the times; 5. It has cultural connotation.
Key point 12: brand integration and communication. 1. Advertising media strategy; 2. Market vividness; 3. Public relations activities; 4. Soft publicity; 5. Relationship marketing.
