For enterprises, good company names are as popular as people around them, and well-known company names have great commercial value. For the naming of a new company, the company name determines the advertising strength of the enterprise and the consumer's acceptance of the new company name. Today, the second brother of the enterprise introduces the name of the new company.
Six rules for naming new companies
1. Comprehensive consideration (product relevance)
Make the company name as abstract as possible. So the first concept of naming is to let your customers know what products your company sells. If we consider transformation and expansion, we should choose a name.
2. The magic of Lenovo
When naming a new company, we should choose some brands that impress customers deeply and even remind them of some association. For example, Apple will remind people of the apple on Newton's head. When they see the name of your product, they will easily remember your brand.
3. Visualization
Some people like to use some special symbols to express their products, such as Pepsi Cola, Miranda and other beverage products, such as Miranda, whose trademark is Half Orange. When they want to drink orange juice, they will think of Miranda.
4. Pay attention to pronunciation when naming a new company
Pronunciation is very important. Because different countries have different opinions about different products, many troubles and misunderstandings often occur, affecting market expansion.
5. Originality
When we are going to name a new company, we should first find out whether the name has not been registered, and try not to name it the same as the current popular companies. For example, many companies are named according to the popular words. For example, most companies are named as XX Xuan, XX Zhai, and Zhonghua XX Net. There are too many such names. Although they are good at first, they are not original.
6. Consider the cooperation of logo and name
The logo of the new company should match with the name. Don't take a pear logo, just take it as the logo of Apple.
Three ways to name a new company
1. "Name" with the enterprise name to establish the brand image
Highlight the brand name and reputation of product producers, highlight the brand image, and deepen consumers' comprehensive understanding of the enterprise. The "name" of the enterprise can achieve the best communication effect with the least advertising investment. For example, Sony, Hitachi, Toshiba, Mitsubishi, Tongyi and other Asian enterprises among the world-class enterprises have always pursued the brand name. In particular, if other industries switch to real estate, it is suggested that the form of "enterprise+product" can be adopted to facilitate the unification of real estate enterprise image, focus on capital, technology and products, reduce marketing costs, and be easily accepted by customers.
2. Find the supporting point and reflect the cultural value
The name of the new company should reflect the cultural value, fully show the high taste of the products, so as to create a high-end brand image. Behind the brand is culture. In cities without cultural heritage, only by relying on sufficient financial resources and marketing communication can enterprises implant concepts into consumers' minds and establish their own positioning in applications.
3. Adopt the form of "enterprise+product"
At present, products have entered the era of perceptual experience. Enterprises and products are linked. After gaining reputation in other fields, enterprises that enter the real estate market will adopt the form of "enterprise+product", with good results. For example, Midea Group operates a real estate called Midea Coast Garden. This form closely links the interests of various product brands of enterprises, urges enterprises to consider the overall situation from bottom to top and from top to bottom, values reputation, and establishes a sense of responsibility for maintaining brands and jointly undertaking brand risks.
What should we pay attention to when naming a new company?
>1<Easy to say, read and speak;
>2<easy to remember and unforgettable;
>3<. It can be seen from many brands at a glance;
>4<The purpose, function and uniqueness of the product. stick out a mile;
>5<It is easy to arouse people's good association;
>6<Creative and distinctive, not similar to others;
>7<The product has stamina and the possibility of further development;
>8<Integration of production and advertising, systematization of products and names;
>9<Commodities have style and taste;
>10<Be able to obtain naming and trademark registration rights.
For more questions about the naming and verification of companies, search for the second brother of the company online, or follow the second brother of the company on WeChat official account (WeChat: qierge222). The company's naming one-stop service platform, combined with artificial intelligence algorithms, calculates the passing rate of the name verification in one second, reduces the difficulty of registration, and allows you to complete the registration efficiently.
