Dear friends, please forgive me for using a headline party, because I think this discovery and method are too important. I must let you know.

Recently, I did some research on brand naming, and found a way to quickly come up with a good name. Moreover, it must be a good name. Do you think it is powerful?

Do you know which company has maintained the first market value in the world since 2011?

It's an apple, you guessed right.

I'll tell you later why Apple is a good name.

When we choose a name, we often have a mistake, that is, the name must be tall and tall. Under the influence of this thought, some inexplicable names often appear. For example, the name "Jinglin Original" seems to be very tall, but it is not easy to remember. If you tell others, they can't write it down, and they don't know what the name is.

It is a villa in Beijing.

In fact, it's better to call it East Lake Villa (there is one) honestly. It's easy to remember and let people know what it is. It's really no good. A name like Luneng Villa 7 is better than that just now.

Today I want to tell you how to quickly find a suitable brand name, and it will be as good as the name of Apple.

Move a small bench, come on, we begin to teach.

Before the lecture, everyone should learn a new term I invented, called "unfamiliar familiarity". You should remember it first, and I will explain it later.

1. The first way to choose a good name: popular words+different categories

At the weekend, I just shared a topic called Strange Familiarity.

It means that when creating novels, stories, movies, designing logos, writing popular songs, choosing names, etc., if you want a work to become popular, you must work hard on familiarity+strangeness.

For stories and movies, it is necessary to be familiar with the story structure and routines, but the performance elements should be fresh. For example, Alien is actually a space version of Jaws. The structure of the horror story is basically the same, but the scene has changed dramatically, and the audience will buy it.

The newly released Fantastic Woman Xia is also a western mythical version of Crossing+superhero story, but it adds several new elements, such as myth, World War II, Crossing, and so on.

For name selection, familiarity and easy memory are the most important, so we must find a familiar word. Of course, most of the words in this word are nouns, but there are also other words, such as Fauvism, Republic, Unity, and so on. Mobile phones, such as millet, apple and hammer, are very familiar nouns.

But here is a principle. The category you want to name should not be related to your name attribute.

For example, you can call Xiaomi mobile phone, but if your brand is making bread, you should never call Xiaomi bread. Why? Because millet brand bread will not have a strange sense of familiarity, because it is likely that some bread is made with millet as raw material, which is not good. Similarly, Apple phones are good, but Apple cans are not. If you open a gallery, you'd better not call it the Fauvism. If you open a flower shop, you can call it the Fauvism.

These examples are also named in this way:

Xiaozhu Short Rental, Shenzhou Special Car, Puppy Electric Appliance, used melon seed car (you can think of how much less the memory of Youxin used car is than that of melon seed), Tianshen Entertainment, Himalayan FM, Qingshan Capital, Sequoia Capital, Ant Financial, elephant condom, Fauvism Flower, Zebra Essence, Cheetah Mobile, Arctic Soda, Poisonous Tongue Film, Guogu.com, Chinese prickly ash live broadcast Unified iced black tea.

Familiar words+unfamiliar categories create a sense of unfamiliar familiarity. This familiarity is easy for you to perceive, but strangeness is not easy for you to perceive. However, you will be influenced imperceptibly, and this name is not bad.

Then, it will be very easy for you to choose a name in the future. Just determine your product category first, and then find a familiar word outside your category to name your brand.

This will not only create a sense of familiarity and strangeness, but also avoid the early registration of similar trademarks. For example, if you want to make a children's product with the name of Smurfs, it is unnecessary to ask. It must have been registered in this category long ago. It's called Blue Whale. Maybe there's a chance.

2. The second way to choose a good name: strange attributes+familiar nouns

The first one is really good, but there is still a problem that these popular words are often registered. In order to protect the brand, some brands will register the categories they do not want to do before, so it is difficult to find a name that can be registered.

It doesn't matter. We have also prepared an ultimate move for you, which is said to be privately called instant naming method.

What is the unfamiliar property of familiar nouns?

Look at the big screen.

Is there Tmall in the world? non-existent.

Is there a cat in the sky in the world? Almost nonexistent (don't compete with me about the pets checked into the plane)

Therefore, Tmall has created a strange sense of familiarity.

In the same way, there is Tmall's brother: Flying Pig Travel.

What color is the moon? It's not blue anyway.

There is a liquor called Spicy Monkey abroad.

There is a story telling column on Litchi FM, called Colorful Zebra, which our children like very much.

Similar examples include:

Red Bull, Blue Mountain, New Oriental, Micro Whale, Le Caesar (Durian Pizza), Rabbit Doctor, Red Golden Dragon.

If you want to choose a name now, I will teach you how to quickly choose a name that you like and consumers think is good.

First, think of an animal (or plant, or something else) you like.

Next, think of a color you like (or state, shape, etc.).

Finally, put them together and you will get the name you want.

For example, I like rabbits, and I like orange, so your brand name is Orange Rabbit.

For example, I like rabbits and I like flying. Your brand name can be called Flying Rabbit. The logo is also very easy to draw.

For example, I like mangoes. I like round mangoes. The brand name is round mangoes.

The bell rings. That's all for today's lesson. See you next time.

　　PS：

1. The method I mentioned is the easiest one to choose a name, but good names are not limited to the two types I just mentioned.

2. A good brand is not necessarily due to a good name, but a good name must be a strong driving force for the brand.

3. Don't pursue the meaning behind the name, which is basically meaningless, because no one cares except you.

These are the notes that the second brother of the enterprise summarized for you. I hope he can give you some advice and help you. If you still don't know much about naming, you can follow our WeChat official account: Qier Ge. The second brother of the enterprise will have a professional team to solve the problem of naming and verification for you.