Because people are developing more and more marine lakes, more and more marine organisms are discovered by us, which also enables the majority of Chinese people to eat a lot of seafood, and also drives the development of aquatic companies. It is very important to open a name for an aquatic company. Then the second brother of the enterprise will tell you about this knowledge.
1. Aquatic companies should have their own uniqueness
Name is the best way to distinguish. If the names are the same, how can we distinguish them at the first time? All fishery companies should have unique company names to make customers remember and have an impression at the first time.
2. The name of the fishery company should be loud and easy to speak
The company name is spread, so when naming it, we should consider whether the name is very awkward, whether the rhythm is not strong, the pronunciation is not good, and whether there are factors that are not conducive to communication. We should choose a good name that is easy to speak and loud.
3. The name of the fishery company should conform to the company's philosophy and service purpose
It is very important that the company name should be consistent with the company's business philosophy and related to the company's business projects, so as to help shape the company's image and meet the legal person's birthday. Name of aquatic product company
4. Aquatic companies can choose a name with the advantages of aquatic products
A company must reflect its advantages. If it is impossible to know the advantages of a company by its image alone, then we can highlight the advantages through the company name, so that customers can find and know these advantages, and make them feel more trustworthy.
5. Interest demands
The more value points and profit points are added, the more it can stimulate the sales of goods. Taking a good name for good luck and celebration is an example. For example: Wangwang Food, Xizhilang, etc.
The second brother of the following enterprises has also sorted out the taboos for naming aquatic products companies.
Aquatic products Company name Avoid using unlucky words
1、 Unfortunate meaning is a big taboo in business naming. Because it not only makes the owner of the name have bad associations, but more importantly, it will affect others' acceptance of the subject, whether the subject is a person, an enterprise, a commodity, or even politics.
For commodities, an unlucky name means that it will lose a lot of business. It is said that there was a sales war between "brandy" (France) and "whisky" (Britain) in Hong Kong. As a result, more than four million bottles of "brandy" were sold, while only 100000 bottles of "whisky" were sold, which is only a fraction of "brandy". In terms of quality and popularity, "whisky" is no worse than "brandy", so why did "whisky" fail? After investigation and analysis, the problem lies in the Chinese translation of "whisky". "Whisky"?? Even a warrior should not be afraid. Who is willing to buy it? And then look at "brandy", what a poetic and lovely name. From this example, we can see that when people buy goods, they are not just shopping, but also buying an invisible thing, which is Geely.
2、 The naming of fishery companies should not be similar
It seems to be a common fault of Chinese people not to see others' good situation. If you choose the brand with three words, I will try to use two words like you to confuse consumers. What's worse is that someone will simply have a homonym with you (there is a mentality of trying to confuse everyone). For example, the service labels of several brands of detergent are "self disciplined" very well. It can not only completely separate itself from others, but also establish a unique brand style. Like "Yispoonling", "Bailan", "Lion King", "Tide", "Vitality", "Panda" and so on, they all have the consensus that well water does not violate the river water (there is no similar or identical word in the brand)! In the VCD brand, it is obvious that they are too similar. At least, "xx Wang" and "x Da" are two brands that are easy to confuse consumers.
3、 The taboo words in naming aquatic companies are obscure
The implication is that the pronunciation is too profound for others to understand. It is like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it is meaningless.
The names of enterprises and trademarks have the functions of indicating the nature of the enterprise and suggesting the function of the product, which requires strong readability. It is also a naming hall. "Niangminglu" and "Zhengmingzhai" are popular and memorable, and the shop name itself is an excellent advertisement.
4、 Aquatic product companies should not be named with bad intention
For example, you happen to be engaged in the manufacturing and selling of cosmetics, so you are dreaming. Want to register "Hailuoying" as a trademark and let consumers purchase by name. Then you may enter the Trademark Office with pleasure but fail! Because the word "heroin" is not only homonymous but also synonymous with drugs, it has obviously violated the principle of so-called good customs. Besides, the propaganda means are a little more toxic! Harmful to both others and yourself! Perhaps you will reply that foreign famous perfume brands are more "toxic", like "OPIUM" or "POISON"?? Why do they log in through the trademark? Why are pink beauties eager to try? It can only be said that the eastern and western countries are different, customs are different, and the political style is different. For example, nude swimming and sunbathing are allowed abroad, while in China, the relevant units will immediately judge that you mean the same thing as "harm to the public" or "violate good customs".
5、 It is forbidden to use partial words when naming aquatic companies
Trademark names are for consumers to call, and the popularization of words should be taken into account. However, it is regrettable that some trademarks also have some very serious problems in naming words. A soy protein powder factory named its own brand of soy protein powder, instant soy milk products and other products "Gangfeng". Not to mention that ordinary farmers and citizens do not know such trademarks, I am afraid that even teachers in universities may not be known by everyone. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that the goods with such a trademark can sell well in the market.
The reason why some people use obscure words to name themselves is that they think they can choose a good name from Jianhuiyu. Therefore, when it comes to naming, the first thing I want to list is to look at the Kangxi Dictionary. However, the reality is just the opposite.
The above is how to name the aquatic product company that the second brother of the enterprise has carefully collected and sorted for everyone. The partners who are still racking their brains for naming the aquatic product company, your welfare has arrived. Come and have a look! For more details, you can follow the second brother of WeChat public account, WeChat: qierge222