Now, in the modern society, as long as you go out, you will find that there are many cars on the road. We have become the number one automobile country in the world today. Many cars are produced around the world, and they all open factories in China. Therefore, eager manufacturers are working hard to set up automobile companies, Then the first thing is to give the automobile company a name. Next, the second brother of the enterprise will lead you to learn relevant knowledge.
First, the automobile company was named: High starting point
If you want to establish a good corporate image, the first thing is to start from the name. When naming an automobile company, you must first think of a way to get ahead of others. A company name that can lead the fashion, transcend time and space, and at the same time is very novel and unique can play a stimulating and shocking role. Only a name with a high starting point can quickly open the automobile market, stabilize people's psychology, and win more consumers.
Second, the automobile company was named: new idea
A good name, just like God should, can achieve the effect of moistening things silently. The corporate culture is not rigid, but a very fresh corporate culture. It can grow continuously. It is flexible and growing. The main driving force to guide and support the corporate culture is the name. So when you choose a name, you must be new and try not to follow the old path of others. Otherwise, even if it is successful, people will say that your car company copies the ideas of others and has no unique ideas of its own.
Third, automobile company name: accurate positioning
If you want to highlight the characteristics and advantages of the automobile company's products, you must be accurate in positioning. You must think of a design that is ingenious, charming, and different from the name of other automobile companies, so that you can show the special charm of your automobile company.
Fourth, the automobile company was named: Wenmai and Caimai
The naming master Qin Hua once said that everything in the world has its own spirituality, including company names. A good company name can produce very good benefits. If the name and context are not clear, then it is difficult for your car companies to get their financial channels unblocked, which is easy to cause everyone to work hard, but they just can't see good performance.
Fifth, it is suitable for writing, and the result is bound to make people shake their heads. No“
Sixth, there is a contradiction between the trade name and the industry the company is engaged in. For example, the name of the company is "Sea, Land and Air Import Company", which sells baked cakes, and the name of the company selling tobacco is "Shangri La", which is contradictory and improper!
Seventh, it is feasible in the world. After a car was named "NOVA" and landed in Spain, it was found that NOVA means "something that can't walk" in Spanish. At that time, the naming staff almost shed tears in Barcelona.
Next, let's give you some examples
（ 1）， Name after a famous person or position.
Such examples are quite common. For example, the name "Lincoln" comes from American President Lincoln; "Audi" is the Latin translation of the company name of the inventor and engineer Auguste Hoshi. In addition, there are many cases named after titles or positions. Nissan has car names such as "President" and "Duke", and Chrysler has "Sovereign" and "Baron".
(2) , named after the historical background.
The biggest feature of this kind of naming is that it reflects the political, social, cultural and other conditions at that time. The first truck in China was born with the liberation of old China. Chairman Mao deserved to name it "liberation"; The red flag car was born in the era when the red flag fluttered, which was more consistent with the political situation and people's mood at that time; The first light truck of Nanjing First Automobile Factory is called "Leap Forward", which is in line with the situation of the Great Leap Forward of the whole country; "Dongfeng" originates from ancient poetry. Chairman Mao's famous assertion about Dongfeng and Xifeng makes "Dongfeng" cars seem logical.
(3) Global Eagle, named after animals, is a high-end brand of Geely, which sounds like an animal name.
But what I mentioned here today is not the eagle, but a famous small car, Panda. This model not only has the same name as Panda directly in the name, but also adopts bionic design in the design of the model. The design of the lamp and the air inlet is very close to Panda, which is lifelike. For another example, in the late 1980s, China once imported a batch of antelopes, and the English logo on the rear of the car was "SWIFT", while today's SWIFT is the Swift. Swift has a high market share. In many first tier cities, it is not difficult to see the figure of this rather sporty car. The name of Swift is also translated from SWIFT.
(4) , is named by a combination of letters or numbers.
In recent years, Kia, South Korea, has also tended to use combination of letters and numbers, such as K9 and K2. Mazda also prefers numerical naming methods, such as Ma 3, Ma 5, Ma 6, Ma 8, etc. Of course, we can't ignore the drawbacks of this naming method: many people can't directly distinguish the meaning of each letter or number, and the richer the models are, the more difficult it is to completely distinguish them, which is not conducive to the promotion and dissemination of the brand.
(5) , named after a single Chinese character with historical significance.
At the 2012 Beijing Auto Show, BYD will release a new dual-mode electric vehicle "Qin". The news released by BYD Motor has aroused strong interest in the automotive industry - automobile brands are no longer named in English letters or in foreign languages, but in Chinese characters with strong historical implications. Coincidentally, the first B-class car to be released by Haima Auto at the Beijing Auto Show was also named "Yao" - obviously, a trend of naming in single Chinese characters is quietly entering the auto market, becoming an intuitive portrayal of the auto industry's return to Chinese elements.
(6) Give the name a good meaning.
At the invitation of BMW AG AC Schnitzer of Germany, the brand was named in Chinese. After extensive industry research, the brand personality building of BMW, which integrates "dignity, elegance and fun", was the core breakthrough point of the enterprise's naming. The Chinese name of "Jiatai Yibao" was finally determined, which reflects the Chinese auspicious culture, It also highlights the industry attribute. "Jia" itself has a beautiful meaning. "Tai" will give people a sense of responsibility and strength, while "wing" means wing. The power with flying and hope "Bao" means treasure. It will also think of BMW and skillfully integrate the brand into it. In addition to the above naming methods, mythical naming methods and place names or tribal naming methods, the method used depends on the characteristics of new products or brands, and some naming rules are not unchanged.
Naming is not trivial. You must have professional people to help you, because a name is very important for an enterprise. The above is the knowledge that the second brother of the enterprise brings to everyone. I hope it will be helpful! For more details, you can follow the second brother of WeChat public account, WeChat: qierge222
