A trademark is a sign used to identify and distinguish the sources of different goods or services. It represents the product quality and service guarantee of an enterprise. A trademark carries the reputation of an enterprise and is an important tool for enterprises to participate in market competition. Therefore, we cannot ignore trademark registration and consider it dispensable. On the contrary, we need to protect our trademarks.

1、 Check carefully and register as soon as possible

Before trademark registration, it is necessary to carefully check the similarity of trademarks. By querying the trademark registration of the Trademark Office, we can find out whether the trademark to be applied for registration is the same or similar to the trademark already registered or being registered by others. This will greatly reduce the risk of trademark registration, improve the success rate of trademark registration, and avoid the double loss of time and money.

2、 Think carefully and attach importance to defense

On the one hand, enterprises need to choose the content and category of trademark registration according to their business, products or services. On the other hand, enterprises need to adopt the strategy of combining domestic applications with international applications to carry out trademark protection layout and eliminate potential international trademark hazards in the future.

3、 Correctly use and control the dynamic

After the trademark registration is successful, the enterprise needs to use the trademark correctly in accordance with the law; In addition to ensuring the correct use of registered trademarks, enterprises need to control the dynamics of registered trademarks at all times.

4、 Strengthen management and establish system

Strengthening trademark management has become an important part of enterprise trademark protection strategy. It is suggested that enterprises should establish special trademark management and protection departments, establish and improve the trademark management system, establish a scientific trademark classification protection system, and strengthen the quantification of trademark evaluation.

5、 Focus on the market and safeguard rights in a timely manner

In addition to regulating their own behavior, enterprises should also pay close attention to the market. For acts infringing their own registered trademarks in the market, they should timely safeguard their rights and prohibit others from using their own registered trademarks without permission.