The act of applying for trademark registration itself is to request and obtain legal protection, that is, to protect the exclusive right of trademark by law. In trademark registration, there are both good and bad trademarks. What kind of trademark can be considered as a good trademark?
Generally speaking, a good trademark has strong distinctiveness and complete exclusive rights. A trademark that is convenient for protection and brand building is a good trademark. The core of a good trademark is the integrity of exclusive rights, which is the first thing to consider in trademark design. Next, it is our commercial, market, communication and other aspects of consideration and design. Because a trademark with complete exclusive rights can be used stably by oneself, it is not easy to be deliberately "similar" by others, and "fight against counterfeits" and "safeguard rights" are accurate and clear. At the same time, when we focus on building enterprise brands with their trademark names and marks as the main body, we can highlight their characteristics and facilitate protection.
At present, there are many trademarks with poor distinctiveness in our country, which mainly include two types: one is trademarks that directly use the common name or are close to the common name as the main body, and the other is trademarks that contain family names. They look very good, think they are easy to remember, have some meaning, and may also have a taste of time-honored brands, which are closer to consumers, The market effect will be easier to form. In fact, it doesn't seem as good as expected. These trademarks look very good, but from the perspective of trademark law, they have the problem of missing and incomplete trademark exclusive rights. In the actual use process, trademark protection is difficult to achieve, and it is not conducive to brand building.
The purpose of applying for the registration of a trademark is fundamentally to obtain the exclusive right to use a trademark to mark one's own goods or services so as to distinguish it from others' goods or services, and to use, publicize and be protected by law as a brand. Any person who uses the same or similar trademark as the registered trademark on the same or similar goods or services without authorization constitutes an infringement and will be prohibited from using it according to law and will bear the corresponding adverse consequences.
