How should we choose the category when we register a trademark? From the perspective of trademark defense, we can choose:

1. Select the category matching the existing business of the enterprise

When an enterprise registers a trademark, the preferred registration category should be the category related to the attributes of the product or service itself. For example, enterprises that produce and process cooked food should at least register on Category 29 food and Category 30 convenience food.

2. Select the category matching the future development of the enterprise

From the perspective of never taking precautions, enterprises should register trademarks in the categories of products or services that may be launched in the future. Otherwise, after you launch a new product and name the trademark, you may find that the desired trademark has already been registered by others.

3. Select confusing product categories

There are some differences between our daily commodity classification and the commodity classification in the Service and Commodity Classification Table, which are easily confused. For example, "computer game software" and "online games".

If an enterprise registers a trademark only in the category of its own products, ignoring the product categories that are easy to confuse, once a competitor has registered a trademark identical to yours in those categories, it will definitely confuse consumers' perception of "genuine" goods and cause great harm to the enterprise if it reproduces and sells the products with the trademark in the future.

4. Select a category that has a negative impact on the enterprise

If the trademark of an enterprise is successfully registered by others in some categories that are not conducive to the corporate image, won't it be congested and powerless? Can you imagine the complicated mood when you saw a Yili toilet after you bought a box of Yili milk in the mall? Do you still want to drink this carton of milk?

Therefore, when registering trademarks, enterprises must tailor their own products to their actual conditions.

For more trademark information, please pay attention to the second brother!