Whether the company name should be consistent with the product name
It can be seen everywhere that the company name is consistent with its leading product name. Such as Coca Cola, Sony, Panasonic, Mitsubishi, Chunlan, Changhong, Midea, Kelon, Little Swan, etc. Some companies are different. The company name is not consistent with its leading product name, but there is no serious communication barrier. Such as American Philip? Morris' leading product is Marlboro cigarettes. The world famous brand is Marlboro, not Philip? Morris.
Generally speaking, companies named with leading product names often have the following conditions:
(1) The leading product name does not reflect the specific characteristics and quality of the product, and the relationship between the name and the product is not close enough. For example, Haier Group uses "Haier" to name all products produced by the company. No matter how different these products are, they can use the same name as the company name.
(2) The company name generally does not involve specific matters, because the company name must grasp the feasibility and credibility of communication from a macro perspective. For this reason, company names are generally more inclusive, abstract and general than specific product names. If the company name is named by the product name, then the product name must not reflect the specific characteristics of the product, otherwise the company name cannot contain more content, and at best it is only a single product for publicity, which is against the original intention of the company. The basic purpose of company publicity is to make all products and businesses of the company benefit from brand communication.
Therefore, whether the company name should be consistent with the product name should be analyzed according to the specific situation.
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