Rules for naming enterprises and companies

The naming rules of company line numbers are different from those of general commodities. The company name emphasizes not only "continuity" (like the continuity of Shengbao and Xinbao, like Sony and Sogo), but also "internationality" (whether it is accessible in the Eastern and Western Hemispheres), and more "pronunciation", "simplicity", "corporate image improvement" and other characteristics than simple commodities

The naming is more difficult.

The naming of enterprises and companies shall follow the following rules:

1、 Empathize with others

It is better for the newly established company to have continuity with the old company, so that consumers can have a "empathy and farewell" heart. For example, P&G has produced a variety of shampoo and detergent products from the same company. "Shengbao Enterprise" and "Xinbao Technology" are also examples of empathy. If the "flavor of love" is followed by a "flavor of the sea" brand or company name, and the "Master Kang" is followed by a "Master Ma", the corporate image will be more sustainable in the minds of the public, because it is easy to think!

2、 Upgrade

If you can't upgrade the old products after the new product name appears, it will easily ruin the corporate image! Even if you use the name of a single fight. "Xxx purified water" after "Xxx Cola" is an example. Conservative companies usually use parent brands to drive sub brands to ensure the success of upgrading.

Three? Make the name have impact

Advertisers say "impact" all day long, but unfortunately, there are too few companies with it in their names, and the companies that really have impact on customers are still yesterday. When naming, if you can think of a name with impact, you will have a large amount of intangible assets.

4、 Global access

After a car was named "NOVA" and listed in Spain, it was discovered that "NO-VA" in Spanish means "something that can't walk". At that time, the naming staff almost shed tears in Barcelona.

5、 No ambiguity

A Japanese cake company was pleased to take the Latin name "LAPUTA". As a result, when marketing in Portugal, the word became "fireworks woman". Who dares to take the cake of "fireworks woman" who sells meat for a living. It can be seen that the same naming will still produce different effects in different national conditions.

In addition, when naming companies or enterprises, we should establish a global awareness, and the pronunciation should conform to the pronunciation habits of foreigners,

The common features of "KODAK", "CANON", "XEROX" and "FUJI" are "concise, powerful and rhythmic".

6、 Reflect the strength of the company

A name should reflect the image of the strength of the whole company and enterprise in terms of meaning, boldness and momentum. Generally speaking, it should be as grand as possible to reflect the overall quality and cultural level of the entire enterprise personnel, which will unconsciously show the strength of the enterprise in terms of people and finance to each other.

7、 Easy to identify

Because of the growing popularity of outdoor advertisements around the world, if your company name cannot be recognized by motorists or passengers from a long distance, the advertising effect will be greatly reduced.

8、 Don't "contradict yourself"

The trade name and the industry engaged by the company "cannot contradict each other". For example, the name of the company is "Sea, Land and Air Import Company", which sells baked cakes, and the name of the company selling tobacco is "Shangri La", which is contradictory and inappropriate.

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