I believe that all bosses will encounter some problems when naming trademarks again. Today, let's talk about some methods of naming trademarks, and let's learn together.
Method 1: Chinese and foreign language comparison
We can give a Chinese name and an English name for the trademark to apply for registration as a trademark. The trademark is named in both Chinese and English, which is convenient for domestic enterprises to explore the international market and makes preparations for applying for foreign trademarks in advance. For example, "Hisense" gives itself the English name "Hisense", which means "highly sensitive and clear" in Chinese.
Method 2: Enterprise name method
If the name of the enterprise is not long but catchy, the applicant can directly apply for registration of the enterprise name as a trademark. Such as Haier, Midea, Rongshida, etc. The advantage of this is that if the brand popularity is higher and higher, the enterprise's popularity is also higher and higher. While promoting the brand, the enterprise is also promoted, killing two birds with one stone.
Method 3: Founder Naming
This method is applicable to the application for registration of portrait trademarks. We can apply for a registered trademark with the name of the founder or product inventor. For example, "Li Ning", "Wang Zhihe", "Ford", etc. This can fully win users' trust in the product. After all, it takes courage to apply for a registered trademark with a personal name, which shows that the founder or product inventor of the company is confident in the quality of the product.
Method 4: Historical inheritance method
This method is suitable for products launched by time-honored brands. The brand name reflects that the product has a long history and cultural heritage, so that consumers can have enough trust in the product. For example, "Daoguang Twenty five", "National Cellar 1573", "Louis XIII", etc.
Method 5: Auspicious Meanings
The Chinese culture is broad and profound, and the pursuit of auspicious meanings is one of them. When naming trademarks, we can associate words containing auspicious meanings with our products, promote our products and improve the popularity of our products through people's pursuit of auspicious meanings. For example: "Forever" bicycle, "Fumanduo" instant noodles, "Wangwang" food, etc.
Method 6: efficacy method
When naming trademarks, we can use words that describe the efficacy of products. In this way, consumers can directly understand the efficacy of the product through the brand name, which makes it easier for them to identify with the product. For example, "Six Treatments" toothpaste, "Shufujia" bath milk, "Jue Wei Ya Bo", etc.
