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home page > Company online naming > Company brand name

Company brand name

Source: www.qierge.net Author: Qi Erge Time: 2022-11-26 13:07 Views: 10467

Company brand name_enterprise brother

Brand name is not just a simple sign, it is a powerful weapon to participate in market competition, and its hidden value image can help a product to gain lasting market advantage. Therefore, for brands, It is very important to choose a good name. The following is a complete set of brand names for reference.

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Complete Collection of Brand Naming


In the final analysis, a brand is to highlight the advantages and publicity effects of a product. How to name it? Please see the complete collection of brand names shared below.


1、 Brand naming skills

① It is mainly named after four easy to recognize, read, write and remember

As a brand name, a successful name must be conducive to wide dissemination. A name that is too persistent in the unique and literary meanings of obscure words is not conducive to dissemination. Therefore, choosing some words that are easy to read, write and recognize will help people better understand the brand, remember the brand and promote the development of the brand.

② Highlight product positioning and name by positioning

This name is to directly indicate the service and type of products. In short, brand people should be directly related to the industry of products, so as to prevent the audience from having wrong ideas and causing mistakes. For example, Nongfu Spring is related to spring water, which is also a product of mineral water; Brain platinum is associated with brain related products, which are used to promote brain development.

③ Name with words that are easy to read

When it comes to brand names, it is naturally a very important feature to speak fluently. A good brand name has good communication, which of course conforms to the communication characteristics of modern people. Therefore, when naming a brand name, we can use more overlapping words like Didi Taxi, Dangdang, or onomatopoeia like Xiabu Xiabu.

④ Name by common animals and plants

Now it is a common form to use animals and plants for naming, which is very fashionable and popular. For example, fighting fish, Tmall, Tuniu and so on. On the one hand, animals and plants have their own image characteristics, which conform to the product positioning; Second, compared with other names, animals and plants are easier to be remembered by the audience, which can make the brand name specific and deepen customers' impression on the brand.

⑤ Quote from classics and name from classical culture

The brand name quoted from classics can make people feel that the brand is very meaningful. You can choose an appropriate brand name from the poems or classics that are familiar to the public, which makes people feel not uncommon but also novel. For example, Baidu's origin comes from searching for him from all over the world, IKEA's inspiration comes from his son Yugui, his family, and so on.

⑥ Name in English or words

If you name it in English or words, you will find that the brand name is relatively tall and easy to remember. A simple English name will make people feel very familiar, and will make people read more smoothly, which is more conducive to the spread of the brand. For example, Luckin in Ruixing Coffee is the reference English word Lucky.


2、 Case analysis of brand naming

01. g&b (clothing brand)

Gb stands for the english words "girl" and "boy", which means that the brand is a product mainly sold by young men and women. G also means gentleman, and b means beautiful, showing that clothing brands can show the gentlemanly temperament of boys and the beauty of girls.

02. White Head Heart (jewelry brand)

From the famous line: The original years can be looked back on, and a total of white heads with deep feelings, especially profound. It proves that the jewelry brand represents the heart of a child and can make people who love each other feel the beauty of love.

03. Domido (food brand)

The use of three words with words beside the mouth highlights the characteristics of food, making people feel special image. Doumiduo has the characteristics of notes when it is read. It is especially easy to remember.

04. Pear (mobile phone brand)

Referring to the naming method of Apple mobile phones, the homophone of pear means that mobile phones can make people inseparable. Moreover, it is easy to remember in the form of fruit, which is conducive to brand promotion.


3、 Complete Collection of Brand Naming

Soka, Youjian, Goldilocks, Community Wave

Senwei, Senrui, Lunleixi, visual non sense

Witt, Swee, Charm and Fame

Dove, Shangai, Lancamot, Sidenberg

Shenfan, Geheng, Qilangmu, Bosgo

Yihe, Weima, Lifeiduo, Vicini

Zoka, Yagu, Fan Xisheng, Li Maoxi

Weiwei, Teshang, Cainiujia, Pang Xiaoge

Yafei, Manqian, Nishimacheng, Shang Shifan

Jiamu, Baogu, Silumbai, Shidunka

Shang Lian, Bei Zhuo, Luo Zhepa, Luo Qifan

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