The method and strategy of the company's trademark naming
Trademarks are intangible assets of enterprises, which are protected by law after successful registration. Therefore, more and more people attach importance to trademark registration. As for the naming of trademarks, China has clear regulations, so understanding the relevant naming skills before naming is a good way to get qualified trademark names. The following is a list of ten methods and names for trademark naming. If you need them, please refer to one or two!
Ten methods of trademark naming
Trade names, like enterprise names, have a direct impact on consumers' purchase, so it is important for everyone to choose a good name before registering a trademark. How to give a good name to a trademark? Here are ten naming methods to share with you!
1、 Chinese and foreign laws:
Namely, commercial brand names can be started by combining Chinese with letters, free translation, and English translation. This way can not only make consumers feel more foreign about the products, but also promote product sales. For example, tcl is named with English letters alone; Another example is Younger's transliteration of English names.
2、 Poetry:
With the help of ancient poems, names have always been ornamental and artistic, and can also express everyone's thoughts, so it is most appropriate to use them as trademarks. For example, Mu Nan Ju is selected from the poem of Nan Youdang Mu and Ge Guilei, which describes that as long as you work hard, even if the road is rough at the beginning, the future is bright, and this is just like the development path of a company. Moreover, this brand name is simple but not vulgar, with profound implication and the concept of careful operation.
3、 Image method:
Using animals, plants or natural landscapes to create brand names can not only make people associate with each other, but also give consumers a cordial feeling and improve cognitive speed. For example, the clothing of seven wolves gives people a wild and brave feeling, highlighting the good quality of clothing; Another example is the live broadcast of fighting fish, named after the image of animals, which is unique and meaningful.
4、 Territorial law:
Of course, in addition to the above ways, the trademark name in the regional law can also be used by everyone. That is to use the company's product brand to connect with the place name, so that consumers can trust the product from the region. For example, Mengniu brand dairy products use the Mongolian character, the abbreviation of Inner Mongolia, as a trademark element, to highlight the direction of the enterprise, which can also make consumers associate with the spectacular scene of cattle and sheep seen in the wind blowing grass, thus creating trust in Mengniu products.
5、 Digital method:
Use numbers to name trademarks and promote the characteristics of names. For example, the number of 999 has a long and lasting meaning, as well as 001 antenna, Sany Heavy Industry, etc. The use of digital tag names enables consumers to have a stronger awareness and recognition of products.
6、 Enterprise Name Law:
That is, directly register the trademark name with the help of the enterprise name. This method is more advantageous for companies that have opened their popularity. Because consumers are more willing to choose those with brand guarantee. In addition, this method can also effectively enhance the corporate image. Therefore, when naming trademarks, the talent method is also worth using.
7、 Personal name law:
This way is one of the techniques that people like to use today. It not only makes names more meaningful and unique, but also shows the love of legal persons for enterprises. For example, Dell's trademark name is named after the founder Dell's name; Another example: Jingdong skillfully uses Gong Xiaojing and Liu Qiangdong to match the last words in the name, which not only highlights the company's efforts, but also highlights the uniqueness of the name.
8、 Name of target method:
This method is to connect the product with the target customers, so that the target customers have a sense of identity. For example, the trademark of Wahaha is simple and easy to read. At the same time, it quickly reminds consumers that it is a dairy product for children. Using this method to name a trademark has a powerful role in gaining consumer recognition.
9、 Efficacy method:
This method is named by virtue of the efficacy of the product, indicating the efficacy of the product, and at the same time, making consumers face to face and understand, and choose their own needs. For example, the Natural Hall expresses the characteristics of the product, such as nature and zero addition, and highlights that the effect produced by users after using this product is very natural.
10、 Naming method:
That is, the pronunciation is sonorous and forceful, showing the ambition of the enterprise. For example, the names of Tencent, Changhong, Vanke, Zhengda and other companies have loud and clear tones, boldness and momentum, and the industrial pronunciation is symmetrical in structure, which has the character charm of great pride and small mountains. This is also the direction in which you can name a trademark, which not only clarifies the enterprise values with lofty aspirations, but also is loud and generous, which is conducive to the establishment of a brand.
Complete List of Trade Names
In order to help you better name, we also share the content of trademark name here. If you need it, you can combine the above methods to extract your favorite trademark name.
1、 Two word brand name
01. Jin Jia, Miping, Chen Hui, Yawei, Ruize
02. Yage, Jichuang, Leitz, Qihui, Hexiang
03. Sen Shuo, Kaila, Kang Tian, Dashai, Jiaxiang
04. Yuetian, Shiyi, Jueji, Guangzan, Lianyi
05. Tai Feng, Jin Jun, Laku, Jingdian, Liying
06. Rongshen, Xiang'ao, Weilin, Dinghao, Juse
07. Xiangxuan, Wangbang, Fuheng, Kana, Huiqiao
08. Yangbang, Lafite, Yikai, Hengxin, Liantian
2、 Three word brand name
01. Ge Er Hui, Li Qun Hui, Li Renge, Hua Feishang
02. Liangyixuan, Kowloon City, Bosri, Ellatti
03. Jinsilang, Jingzhidian, Junzhiyun, Meinuoxi
04. Kamel, Sarsens, Delphi, Kadesha
05. Lannuosi, Jinghuayuan, Lilijia, Lanzhiya
06. Hobson, Aimishang, Comfort, Menod
07. Little Giant, Aihaus, Liqun Hui, Zhifangcheng
08. Zhuo Haoyuan, Lirenxuan, Shengyoubang, Aikaisha
3、 Four character brand name
01. Yufeng Tiancheng, Rising Sun Yangfeng, Huasheng Tiancheng
02. Miss Orange, Imagine the East, Gather Zen Sage
06. Glory Kyushu, Sinovel Chicheng, Cross Kyushu
03. Kuke Yizu, peerless beauty, Kuke Shangpin
04. Aitian Xinning, Zhongyu Siteng, Kardanton
05. Enbang Baiwei, Coke Clothing, Puyuan Hengda
07. Lin Tao Yihai, Tianwei Jiahe, Liangdian Fashion
08. Lemmonstine, Krasna, Loyale
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