How to name your company (a good company name is recommended) When deciding brand image, it is helpful to have a company name that can attract people's attention - something that can be integrated into the mainstream and remembered. The following information details how to name a company scientifically?
How to name a company?
1. Stick to your brand strategy.
First, you need to name your company according to your brand strategy and value proposition. Without this element, you basically don't have any building blocks for building names. For example, if your enterprise is a high-tech company, the professional name may sound too dull and outdated - not exactly the progressive image you want to convey. If you have professional practice, you may find that a humorous name is not suitable for your business, because it will take away any seriousness. When you develop a brand strategy, you can clearly choose an effective name or a name that is more in line with your business interests or practices.
How to name a company correctly? A good company name is more than inspiration
How to name a company correctly
2. Make the name different.
If you want to stand out in your field, your company name should be different. Although it seems that all the good names have been snapped up, you can still come up with a name that can make your enterprise stand out. Make the name unique in its product category, and your company will be remembered.
3. Establish emotional connection.
A good company name evokes a positive feeling - a feeling that helps you connect with customers. In other words, a good name will resonate, whether you want to convey luxury, high-tech features or functionality. Metaphors are often used in names to get the correct emotional response. For example, the name Safari refers to the adventurous side of life, whether driving across the African prairie or surfing the Internet.
How to name a company correctly? A good company name is more than inspiration
Classic company naming specifications and precautions
1. Choose a catchy and easy to remember name.
The company name you choose should be attractive and easy to spell and remember. Once again, you want the name to remain in the public mind. However, you do not want the name to be too narrow. For example, if you want to travel to Europe, please do not include "Europe" in the name. Make the name more generic. In this way, if you want, you can write elsewhere.
How to name a company correctly? A good company name is more than inspiration
Good name, good business
2. Do not add special characters or numbers.
Avoid hyphens because they are outdated and difficult to include in blog domain names. It doesn't matter if your brand name contains a number. Otherwise, you should also discard these numbers.
3. Make the name easy to pronounce.
The company name you choose should be short and attractive - easy to pronounce. Make sure it matches your vision for the company.
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