Huawei Hongmeng Trademark Dispute 。 The high-profile Hongmeng OS has met with us on June 2, but before that, the new system has attracted outside attention because of the trademark ownership problem. Many people even think that Hongmeng System will have to change its ways, but now there is no need to worry about this problem. According to the announcement of the State Intellectual Property Office, the Hongmeng trademark was officially transferred from Huizhou Qibei Technology Co., Ltd. to Huawei Technologies Co., Ltd., including the transfer of ownership of Hongmeng and HONGMENG trademarks.
"Justification" - Thoughts on intellectual property brought by Huawei Hongmeng trademark transfer
Thoughts on intellectual property brought by Hongmeng trademark transfer
In the end, Huawei achieved its wish and cleared the final obstacles for the commercialization of Hongmeng system. With the launch of Huawei's full scene new products, the official version of the domestic operating system HarmonyOS 2.0 will also be officially released. It is reported that many new products at this press conference will be equipped with Hongmeng 2.0, including the new tablet that Huawei will soon launch. In addition, there is also news that after the press conference, Huawei will officially push the new system to 11 Huawei mobile phones, and the vast number of pollens waiting for it are excited.
"Justification" - Thoughts on intellectual property brought by Huawei Hongmeng trademark transfer
Huawei Trademark Transfer Announcement - Intellectual Property Office
However, the naming of Tanming Business should remind everyone that the trademark is a big business, and it should be planned in advance and be foolproof. Name resources are like treasure. Everyone is digging. In consideration of the registration cycle of trademarks, preparations should be made at least one year before the official listing of goods or services. Look far ahead to avoid being constrained by others.
Big companies like Huawei are making mistakes and are very passive. They have no choice but to buy. With Huawei's appeal and people's love, although the transfer fee was not disclosed, it is speculated that Huizhou Qibei Technology Company should not be greedy. Fortunately, it was solved perfectly. If this trademark is in the hands of foreign investors or even competitive brands, it may be a different scene, and it will only be changed.
"Justification" - Thoughts on intellectual property brought by Huawei Hongmeng trademark transfer
The consideration of trademark naming is multidimensional and multi-level. Different countries, times, markets and industries have different strategies. The name of a brand is a first impression of you for consumers, and it is also a collection of all brand information. Successful brand names are all carefully planned, planned and then moved, and laid out in advance.
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