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How to rename a company scientifically

Source: www.qierge.net Author: Qi Erge Time: 2022-11-08 10:36 Views: 5347238

　　 Company renaming process and expenses (enterprise renaming process) 。 Renaming a company requires a lot of thinking and work. Not only yourself, but also your customers. They have learned about your old brand, and now they are required to give up all these and start again. Therefore, this time, please name or rename your enterprise according to the following tips to help ensure that your new name will serve your enterprise for a long time.

Company renaming process and expenses (enterprise renaming process)

1. The company renaming starts from understanding your mission, vision and values

Before you rebuild your brand, you must clearly understand the company's mission, vision and values. Consider and evaluate what makes your company different. Why does your company exist and what values are essential?

What is the brand voice of your company? The words, tones and sounds you use for your brand must match your message.

These have laid a solid foundation for you to build a new brand. Without this foundation, no brand can succeed.

2. There is a complete brand reshaping strategy, and your existing brand

If you leave everything behind and start from scratch, things will be easier, but many companies do not have the luxury of starting from scratch.

If you are rebuilding some brands, you must take the existing brand assets into consideration when formulating brand strategies. You want a brand new brand to live with what already exists.

A consistent brand helps to improve the overall value of the company, because it can consolidate your position in the market, attract more high-quality customers with a higher retention rate, and improve the perceived value of your products or services... On the contrary, unstable and inconsistent behavior will soon lead to confusion and distrust.

How to scientifically change the name of a company - the process and principles of enterprise name change

3. Consider your brand's audience, market and competitors

Before your company changes its name, you should do your duty.

Study what your competitors do. Determine how you stand out from your competitors and what your true value proposition is.

Look at which brands are popular (which are not) in fashion. Pay attention to what trends are and make sure you adopt trends that are meaningful to your company.

Your new brand image must be fresh and relevant, but not when it finally looks outdated too quickly.

It is easy to make mistakes in the process of brand remodeling, and it is easy to lose market share when making mistakes in brand remodeling strategies. Brand remolding and brand recognition are both art and science.

Among other things, consider using focus groups to test your brand reinvention assets with your customer base and target audience.

Even smart companies will encounter failure in brand remodeling. Read 5 major failure cases of brand remodeling and what you can learn from them.

4. The company changed its name to work with your team

Your brand may be one of the most important assets of your company, but the people who help you develop your business every day are also valuable.

Your marketing strategy should take these people into account.

Include voice from the whole company: some of the best ideas and most valuable feedback are found in departments you may not expect.

Behind the renaming of a real "team effort", your company is easier to unite. Give your employees a voice. They will be the face and voice of your customers on behalf of your brand.

How to scientifically change the name of a company - the process and principles of enterprise name change

Rename your enterprise during company renaming

5. Rename your enterprise during company renaming

The following are some of the most common reasons to consider corporate renaming and new corporate names:

Trademark issues. Sometimes more than one company has the same name. Or, their names are so similar, maybe even the same. When this happens, one of the companies is likely to receive a letter asking them to stop using the name. Moreover, it is no wonder that your business will lose a lot of money if someone operates with your same name. If another company under your name is involved in a scandal, you will be at a great disadvantage. The resulting reputation blow will also affect your business! In this case, renaming can solve the problem.

Your business name no longer reflects your business. As time goes by, the enterprise keeps developing and changing. Some enterprise names have enough adaptability to survive this growth. Others are not. If your company's name doesn't match the reality, it may be time to consider changing its name.

Your enterprise name is not unique. Your business name needs to stand out. Common names like "publishing services" or "professional tax accountants" will not help you stand out from the competition. And they are certainly not memorable. Therefore, even if you provide excellent service, well meaning customers may get a referral when your name is wrong. Or they may not remember at all. Your word-of-mouth marketing will be affected. So is your online marketing.

Your business name is confusing or difficult to spell. If your business name is confusing or difficult to spell, customers may not find you. It's that simple. A meaningless and confusing business name will not be remembered.

How to rename your new business

Renaming requires a lot of thinking and work. Not only yourself, but also your customers. They have learned about your old brand, and now they are required to give up all these and start again.

Therefore, this time, please name or rename your enterprise according to the following tips to help ensure that your new name will serve your enterprise for a long time.

How to scientifically change the name of a company - the process and principles of enterprise name change

Here are some ideas for other business names.

Starting from your brand, your enterprise name should be an extension and representative of your brand essence. It should reflect the public identity you want your business to present. So think about your brand first.

1. What is your business?

2. What does your business represent?

3. How is your business different from your competitors?

4. What is your brand personality? (eccentric, solemn, formal, naughty, aggressive, enthusiastic)

5. What is your unique value proposition?

Take your time and think about what your current brand is. You know your old brand, so you may try to blow through this process. Don't do like that.

If you want to change your business name, there are enough changes, and you need to take time to rediscover what your brand is.

1. Ensure that the new business name is easy to pronounce and spell

2. In the Internet era, your business must be easy to find online.

3. A business name that is easy to pronounce and spell is very helpful in this respect.

4. Don't make it harder to find a name that is not pronounced or can't be spelled by professional scholars. In all aspects of your business, make your name easy for your customers. Otherwise, brand awareness will be affected.

5. Avoid narrow and wide business names

6. Choose a name that is unique but flexible enough to allow your business to grow.

Your new business name must help your brand stand out from those competitors. So, know who they are. Then choose a name that cannot be confused with them.

How to scientifically change the name of a company - the process and principles of enterprise name change

The company's enterprise renaming process

The company's enterprise renaming process:

Where a company changes its name, it shall apply for registration of change within 30 days from the date of making the resolution or decision of change.

The change of company name requires the company to be registered for more than one year.

Materials and precautions to be provided when the company changes its name:

(1) Receive the online name change pre approval notice, the original ID card of the operator, the original business license, and the official seal

(2) Submit the materials to the acceptance window for application for change, copies of legal person and shareholder's ID cards, original ID cards of the operator, articles of association, power of attorney, property right certificate, notice of verification, List of Shareholders, List of Directors, Managers and Supervisors, List of Registered Capital Payment, and equity transfer agreement

(3) Receive the business license acceptance form and the original ID card of the operator

(4) Power of attorney for seal engraving and filing (made by the company), original ID card of the legal person, original ID card of the operator

Note: When the company name is changed, it needs to be changed in the bank, tax, social security and other departments. If there is a trademark certificate, it needs to be changed.