The best way to name a trademark (rules for precautions in naming a trademark) 。 In the process of trademark naming, the second brother of the enterprise often meets customers who have funds, resources and determination to seize a larger market, but only because they do not have an ideal "trademark name", which hinders them and even affects the best time for product listing. It is suggested that operators should make preparations for trademark affairs as early as possible. After all, the trademark application process takes nearly a year, and there are still some variables during this period, and the birth of an excellent trademark name also needs some planning and deliberation. If you don't have a better idea, you might as well follow the second brother of the enterprise to discuss the best way to name a trademark.
Best way to name a trademark -Precautions and rules for trademark naming
What is the best way to name a trademark?
This question is extremely difficult to answer. It can be said that there is no accurate answer. As the Great Sage of Heaven has 72 changes, which is the best? Of course not. Every change is a means. A solution to a problem needs to be used at the right time. The same is true of the naming of trademarks. Each has its own advantages and disadvantages. How to use a trademark depends on the situation you are facing: product or technical characteristics, market, resources, advantages, customer preferences, competitive relationships, channels, etc. In short, what is suitable is the best, and what can solve business problems is the best.
Best Method of Trademark Naming - Precautions and Rules for Trademark Naming
72 changes of Monkey King
However, the best trademark name can be summarized to some extent, such as: "the name should be unique", "easy to remember", "good pronunciation", "consistent with the brand positioning", "consistent with the preferences of the target customer group", and more importantly, the principle of "how to avoid similarity with others" should be taken into account to maximize the registration probability.
Some common types of trademark naming are as follows:
A good trademark name should bear the brand's business philosophy, value and the interests of consumers, which are also some important aspects and skills of trademark naming.
1. Creativity
It is to create words that do not exist in everyday language. Enough uniqueness can avoid the problem of similarity of trademark names and give people a unique impression. However, attention should be paid to identifiability. It should not be obscure and complex. It is better for primary and secondary students to understand its meaning at a glance. How to judge this uniqueness? Baidu might as well take a look at your brand name. If there is little information, then this name is relatively unique. If there is no information, it is certainly unique. For example, we ourselves, "Second Brother of the Enterprise" (that is, based on our value, it was named "Mission" after an amazing exploration), which was unique in early years, and now only another human resources company has used it later. This trademark naming method will also have an unusually high success rate when applying for registration.
2. Arbitrary type
This is the largest category of all trademarks at present. Choose an already existing name as your brand name. Such a name usually has no connection with your goods or services, and is only used as an identification to help consumers recognize you and your enterprise. The registration success rate is also high, recommended! However, its business value is relatively general, which only meets the level of uniqueness, and it is unable to communicate effectively with consumers and disseminate core information. It is the bottom line of a good trademark.
Best Method of Trademark Naming - Precautions and Rules for Trademark Naming
Some common types of trademark naming are as follows
3. Suggestive type
This brand name can indirectly imply the quality of your product or service, and show the features of the product function. This trademark can help your consumers have a sense of identity with the product, but because the boundaries between implied and descriptive trademarks are relatively vague, it is easy to be rejected by the Trademark Office as descriptive without significance.
4. Descriptive
It only directly expresses the physical characteristics of the product, such as quality, material, color, etc. It is only the public characteristics of the product or service, and does not have uniqueness. It cannot be registered as a trademark according to the Trademark Law.
Best Method of Trademark Naming - Precautions and Rules for Trademark Naming
Eight simple rules and precautions for naming scientific trademarks
1. Your brand name should have an energy ring. Avoid any negative connotations and emotions. Your name should make people enthusiastic and optimistic about arousing consumers.
2. Avoid ugly names. Don't make pronunciation or spelling difficult for the sake of uniqueness, and customers won't try to remember you. In this era of Internet marketing and community marketing, your brand name should be comfortable and friendly.
3. Make your name unique. You don't want to imitate other people's brands. In addition to trademark registration, it may not be possible to pass, and it may also lead to lawsuits after passing.
4. If you are likely to operate in different fields, don't use a name that will restrict you to expand your multi category business. For example, Huolala, Alipay
5. Don't be attracted by online language or online popularity. Although it may be profitable in the short term, you can't control the fashion for a long time. Maybe your trademark has been registered, but this word is no longer popular. It may even make you feel "LOW". The trademark is named with a long-term perspective.
6. Your brand name should reflect your identity: dignity, breadth, local identity, quality and other descriptive elements.
7. Brand name Choose a name that looks and sounds attractive on the phone, orally and on the website.
