The company is named for reference. A good name is worth 100 million dollars in advertising, or more. In the used car industry, it seems that the advertising expenses of melon seeds and Youxin are similar, but the melon seeds are obviously dominant because the names are easier to remember. Therefore, it has become the first brand in the industry without dispute. If you are also considering the naming of your own company, it is recommended that you be cautious and reserve enough time to seize excellent name resources. You may wish to check this article - the company naming reference book, which I believe will be helpful to you.
Reference Book of Company Naming
First, we should clearly know what a good name is. The experience of the website named after the second brother of the enterprise for many years is summarized as follows.
1、 Characteristics of a good company
1. . Keep the company name as short as possible
The company name should be as short as possible. Duan Yongping, the founder of Bubugao, once said that if the name is more than one word, it will cost 10 million more advertising fees. But Bubugao is 2.5 words because there are two words that are repeated. When I heard from Zhang Zhong that they were working on the Economic Observer, I asked the reporter of Jingguan to write an article listing the three major financial newspapers, which must be: Jingguan, the 21st century, and China Business News. They deliberately made their opponents have more names than themselves. Think again about "seven cards" and how easy it is to remember "Langjiu". The company name should avoid polyphonic characters.
A good name is worth 100 million yuan of advertising expenses. The company is named after Daquan Zhencang Edition
2. The company name must be unique
Your company name must stimulate people's senses. But it can't be unusual. At least it must be innovative in the same industry. It must be enough to linger in people's memory for a long time. For example, the hammer is for mobile phones, and Didi is for taxis.
The business value brought by a unique company name is beyond doubt. When a company enters the market, it must start to compete to gain the attention of a specific audience. Failure to do so will result in the company being doomed to failure from the beginning.
In addition, although the brand's influence has soared with digital marketing, the brand's sense of existence still depends on its uniqueness.
3. The name of the company can resonate
A good company name can convey business value and resonate with customers. Find a name that is simple, easy to pronounce, and can resonate. Only when it can attract the target audience can it really achieve the effect.
Therefore, to come up with an ideal company name, you must first consider the target audience. What language do they speak? How old are they? Do they have style preferences? What is their income level? What is their educational level? Do they have self-restraint? Do they have religious beliefs? What are their interests? What brands do they like?
Your name should make them like and appreciate it, so as to deepen the impression of the brand in the minds of the audience. Make a deep impression on consumers and they will remember it when buying.
A good name is worth 100 million yuan of advertising expenses. The company is named after Daquan Zhencang Edition
The name of the company can resonate
2、 Analysis of classic cases of company naming
[Senna]
The case of naming an air purifier company: how to reflect the characteristics of the industry and the fact that the customer has an English trademark, sefine, which is very feminine, does not conform to the technological temperament of small household appliances? In this unfavorable situation, the key to this naming is how the naming team of the second brother of the enterprise can create a transliteration compatible Chinese and convey air purification (such as effects, scenes, beautiful connections, etc.). Qi Erge believes that people are natural people, and breathing is of course only the most natural and free breathing. Natural, fresh, relaxed and free reminds me of primitive forests. Breathing is actually a cycle of two actions, exhaling turbid gas and inhaling new oxygen. The original ecological respiration in the forest is undoubtedly the most original and suitable place for human beings. Therefore, the second brother of the enterprise proposed the new brand concept of "primitive breath in the forest", so the Chinese brand name "Senna" came into being, and then the connotation of "primitive breath" was completed.
A good name is worth 100 million yuan of advertising expenses. The company is named after Daquan Zhencang Edition
Analysis of classic cases of company naming
[Qile]
The case of the naming of the children's sleeping bag company: how does the second brother of the enterprise think to impress the purchase decision-maker - mother? Emotional communication is the foundation. What does good sleep bring? Comfortable environment, security environment, these are only necessary conditions, mother's ease and pleasure is. The result will have appeal and create a natural sleep environment for babies, just like the most original sleep experience of newborn animals. Therefore, Qi Erge proposed the "habitat" of "habitat". If a baby smiles in the sweet dream of a small animal perched in a peaceful nest, then the mother is naturally happy. Therefore, "Qile", "sleep&smile" were born.
3、 Company Name Reference
The renewal of the times needs to inject fresh blood. The establishment of a large number of new companies has promoted the development of society and also demonstrated the progress of economy. All things in the new company are brand new, and a good company name matches the image of the new company very well.
Be diligent in power
Group expansion construction
Hanrun Real Estate
Senxiang Food
Qiyuan Project
Licheng Energy
Crown rise decoration
Guoma Wine Industry
Our management
Jiandong Biology
Ruineng PV
Rongchang Technology
Singularity Technology
Changxi Group
Parson Group
Extension building
Ruigu Technology
Yangtong Logistics
Hanyuan Culture
Zhenglang steel
Senyang Clothing
Dongcheng Electromechanical
Dachuan Machinery
Jinyang Wind Power
Jijian Advertising
Dow full electron
Authentic food
Huatian Trading
Zhengtian Machinery
Langmei New Materials
Haishuo Supply Chain
4、 Company Naming Library
Keneng, Mixin
Yuanzhi, Maicheng
Cable force, closing
Hankang, Qing'an
Xingyuan, Tianhe
Optimus, Fosun
Lingmao, Lewei
Zhengyang, Jielang
Eight Wastes, Revision
Yichang, Anhe
Hongwei, Jizhao
Hetong, Black Shark
Flying and thundering
Borch
5、 The company is named with reference to Daquan
The World, Sols
Create Wanyu and Jinruyi
Xiduoduo, Dalike
Enobond, Hitera
Kalebi, Hexinda
Tianyixing, Anruite
6、 The name of the company refers to the four characters of Daquan
The four character company name, especially the word making, which is not an idiom, belongs to this situation. The second brother of the enterprise suggests to use it carefully. Generally speaking, its communication is far less excellent than that of two characters. It is a little bit richer.
Wooden Ox and Gliding Horse—name for the fleet of wheelbarrows used by Zhuge Liang's army to transport material and food
Shengshi Jason
Jin Donghong
Hongkai Zhitian
Boda Changxing
The article is the original of "Enterprise Second Brother Business Name". Reprint in any form is not allowed. Infringement must be prosecuted. If you like it, please forward it.
