home page > Company online naming > Complete Collection of Product Naming

Complete Collection of Product Naming

Source: www.qierge.net Author: Qi Erge Time: 2022-11-05 16:44 Views: 654898

A complete set of product names (product trademarks should be carefully named). The ancients said: "It is better to give a child a thousand gold than to teach him one skill; it is better to give him one name than to teach him one skill." The so-called name is irregular, and the importance of a name is self-evident. The name of a product represents the quality and characteristics of a certain commodity, and is the symbol and symbol of an enterprise's business reputation. If you are worried about product naming, you may follow Tan Ming to learn about the collection of our work experience and our own product naming collection for help.

Complete Collection of Product Naming (pay attention to product trademark naming)

Complete Collection of Product Naming

Rules and techniques for naming product trademarks

The product categories are extremely rich, with different functions and effects. The customer groups, markets and channels are also different, so the techniques and principles of naming products are also very different. How to choose the product name? Here are some commonly used methods.

Collection of Product Naming 2021, a treasure trove of product trademark naming rules and techniques

Product Trademark Naming Rules and Skills

1. Names of place names

This product name is more suitable for specialty brands. Because of phenological differences, product quality has also been greatly affected. Prominent geographical attributes will undoubtedly become the endorsement of product quality. For example, Tsingtao Beer, Yunyan, Dongting Lake (salted duck eggs), etc.

2. Name

The naming method is also traditional. It has existed since ancient times. For example, Zhongjing Liuwei Dihuang Pill, Zhang Xiaoquan scissors, Wang Shouyi Shisanxiang. The name is the endorsement of personal reputation on product quality, especially the real name. But there is also a problem that the communication effect is generally not ideal and needs long-term accumulation. In today's fast-paced e-commerce economy, communication disadvantages are more prominent. You can deduce it and create identification points. For example, when Pockmarked Wang saw her, she was a godmother. Communication is much better.

3. Naming of plants, animals and plants

An important principle of product naming is to facilitate communication, which requires that brand names be easy to understand and remember. There is one thing that animals and plants have great advantages. It is a well-known information resource. And some animals and plants also have beautiful meanings. It is also a rare resource.

Animal named brands: Puma, Panda, Red Bull, White Cat, Great Red Eagle, Camel, Tmall, Shenma, Ant, Cheetah, Seven Wolves, Flat Head Brother, Little Swan, Hema, Whale Temple

Brands named by plants: Chunlan, apple, watermelon, melon seeds, blackberry, millet, watermelon

Collection of Product Naming 2021, a treasure trove of product trademark naming rules and techniques

4. Name the boastful product

The boastful nomenclature is a way of boasting about the quality of products and the quality and low price of goods; Attract customers with value and benefits. For example, "Cheap Shop" conveys good quality and low price; "Permanent" means that the bicycle is durable; "Yuyuzhai" means to express the taste of food; "BMW", a precious steed, "is young, full of cars and BMW, followed by women".

5. Name value

This product naming method can indirectly imply your product quality and technology, and show the features such as product functions. The value of the product is to meet the value of the target users. Therefore, this trademark can help your consumers to have a sense of identity with the product, make it clear to consumers at a glance, and promote the purchase as soon as possible. For example, Didi, Huolala, are you hungry. To create the first good impression of the brand, the name must creatively convey this concept. However, because the boundary between suggestive and descriptive trademarks is relatively vague, it is easy to be rejected by the Trademark Office as descriptive without significance.

Collection of Product Naming 2021, a treasure trove of product trademark naming rules and techniques

Hungry is the way to name the function value

6. Name emotion

A good brand name needs to leave an emotional mark, because brand names have to face the market to communicate with consumers. Focusing on the "feeling" of a name may sound very energetic and beautiful, which is crucial to building brand trust and recognition.

It should be emotional and inspiring. For example, Huawei, Coca Cola, Wangwang, Wahaha

2、 Precautions for product naming

1. The product name shall be honest and conform to the product characteristics.

2. The name of the product should be distinctive and separate from the competitors.

3. The name of the product can resonate with the target customer's emotion and cognitive identity.

4. The name of the product must be able to be registered as a trademark. It can only be registered as a trademark if it is unique in the classification of its trademark and cannot be similar to the previous trademark.

Collection of Product Naming 2021, a treasure trove of product trademark naming rules and techniques

The name of the product should be able to register a trademark

3、 Product Naming Case

Name type: product trademark

Product series: household products, furniture (leather, solid wood), home decoration retail

Customer type: young fashion with taste, mature life with quality! Household goods customer group: suitable for all ages

Promotion channel: middle and high-end, experiential service, factory collection store

Naming requirements: grand and catchy, fresh and fashionable

Pessor

Bo means furniture decoration; Search, seek, focus.

Main idea: Focus on the field of furniture, and strive for good development.

Corlock