Precautions for company name (recommended) 。 In recent years, with the rapid development of the economy and the reduction of the threshold for entrepreneurship, the number of enterprise registrations has increased in a blowout manner, and the company name resources are becoming increasingly scarce. "The difficulty of name verification and low efficiency" have become no small obstacle to entrepreneurs. The above is a preliminary requirement. A company that knows how to operate will pursue a name that can convey the company's business philosophy, industry attributes, and is easy to remember and unique. It will be perfect if you can never forget. What should we pay attention to when naming a company? Xiao Ming summarized some precautions for the naming of the company here, and is racking his brains to give the company's name watchers a reference.
Precautions for company naming
One of Chengdu's buddies registered a company in Guangzhou with the name of "Sichuan Belt and Road Trade Development Co., Ltd.". As you can imagine, it was definitely rejected! Obviously, the "Belt and Road" is not suitable for being used as a business name. However, the brother was not satisfied and went to the court to sue the industry and commerce department. Needless to say, the court rejected his lawsuit. Therefore, the naming of enterprises is very particular. It is not allowed to choose names arbitrarily. What should we pay attention to when naming a company?
What are the precautions for company naming? Analysis of 8 key points and taboos for enterprise naming
Matters needing attention for company naming - 12 years of experience sharing in naming and planning of actual companies
1. Avoid misleading names.
What is the importance of enterprise naming? For example, misleading content and words such as "national", "top" and "best", or company names similar to well-known trademarks.
2. Letters and numbers are prohibited.
According to the Regulations on Prohibitions and Restrictions on the Use of Enterprise Names, the company name shall use Chinese characters that meet the national standards, and foreign languages, letters and Arabic numerals are not allowed. Therefore, the use of letters and numbers should be avoided when naming companies. If there is content expressly prohibited by laws and regulations, it should not appear in the company name.
What are the precautions for company naming? Analysis of 8 key points and taboos for enterprise naming
Do not use obscure words. The company name should be easy to read, write and remember.
3. Do not use obscure words. The company name should be easy to read, write and remember.
The company name should be easy for consumers to spread. Even if the meaning of a rare word is no longer understood, it is also ineffective. Although there are more companies in stock now, we still need to pursue more concise names, otherwise it will have a great impact on the promotion of the company in the future.
4. The company name should fully convey the corporate philosophy and reflect the corporate spirit.
The key point of naming a company is to fully reflect the industry characteristics of the company. It should also fully convey the enterprise philosophy, reflect the enterprise spirit, and show the value of the enterprise and the niche for consumers. Think about how straightforward Didi, Taobao, Alipay and WeChat are, and how easy it is to remember and spread.
5. It is forbidden to use polyphonic characters when naming the company.
The use of polysyllabic characters in naming results in no clear meaning. It will cause embarrassment in oral communication. When a name has two or more pronunciations, it is more likely to make people feel at a loss. Some people even prefer to avoid making a fool of themselves in front of others, and often turn to consulting about other brands, so that their company or brand will miss the opportunity to display and let consumers further understand.
6. Avoid obscure company name.
Implicit meaning means that the meaning is too profound, the target customer group is not easy to interpret, and what others cannot understand is no different from rare words. The company name or trademark name should have the ability to convey the company's industry nature, imply the product efficacy or value, or communicate ideas and emotions. Good readability can empower the company's marketing communication.
What are the precautions for company naming? Analysis of 8 key points and taboos for enterprise naming
Avoid obscure company name
7. Unfortunate words and vocabulary should be avoided
A bad company name, especially a taboo, will disgust consumers with the name of the commodity. The unlucky meaning of the company name is also a big taboo for business naming. Because it will make people have bad associations, which seriously leads to users will not accept the company's products, so the unlucky company must pay attention to the naming words and vocabulary.
8. When naming the company, the name of the company must not violate folk customs and religious beliefs.
If this happens, the products will not be sold, and people will strongly oppose it. Different countries and regions in the world have different preferences and taboos, especially the company's trademark naming, which should fully consider the living habits, cultural background and beliefs of people in the target market areas.
