The complete collection of brand names is free (the latest complete collection of brand names) ， Throughout the market economy reform, brands that have gained great popularity have been named after people, functions, transliterations of foreign names, animals and plants, numbers, and the special meaning of homophonic language. There is no fixed method for naming a registered trademark, and it is hard to say which is the best method. All require multi-dimensional thinking and creativity based on the brand's business strategy.
Best methods and principles of trademark naming
No matter which naming method it belongs to, it needs to follow some common naming principles and tricks.
1. Easy to understand, write, read and spread.
Skillful and neat, try not to use words with nasal sounds, which will be dilatory or stiff. It is better to spell briefly.
The best way to name a trademark - must see the tips and principles of trademark naming
2. Eye catching principle.
It is conducive to competition and can stand out from other similar products or competitors. For example, a melon seed appeared among a number of second-hand car platform brands. In a freight logistics company, there has been a cargo lara. Creativity is distinctive and not similar to others.
Best way to name a trademark - must see naming tips and principles
Attention should be paid to the striking principle in naming trademarks
3. It can effectively convey the purpose, function and effect to the public at a glance.
This is also the essence of business activities, that is, transactions are to meet demand. In the face of complicated business information, making customers clear at a glance undoubtedly reduces the difficulty of their choice.
4. Deliver beauty and positive energy.
Some strange and funny names may be famous for a while, but they will never last long. For example, what kind of toilet restaurant, "I'll give you something to eat under Uncle", "I specially use ambiguous pink below, and the words are designed to be very large. From a distance, Uncle" I'll give you something to eat under Uncle ". I hope businesses can take a warning, and the name will be cool for a while, and the penalty will be heartbreaking.
According to Item 7 of Article 9 of the Advertisement Law, "Advertisements shall not have the following circumstances: (7) impede public order or go against the rules of good society", Gai Company is required to stop advertising and fined 500000 yuan only
5. Pay attention to brand management strategy and development.
If you are an entrepreneur with more dreams in the world, you can also consider the issue of cross category operation when naming trademarks. In this way, it is required that the naming of trademarks should not be too prominent in industry characteristics and efficiency. Be creative with ideas and visions, such as Huawei and Lenovo. Others, such as Taobao, Alipay and Huolala, are not suitable for cross category business.
Best way to name a trademark - must see naming tips and principles
The name of a trademark should be able to obtain the exclusive right of trademark through the similarity review
6. Be able to obtain the exclusive right of trademark.
A good name is the wealth that an enterprise or brand can acquire relatively easily. As long as the name is registered as a trademark, the operator has the exclusive right to the name. However, with the economic prosperity and the booming development of e-commerce economy, tens of thousands of trademarks are registered every day. The difficulty of trademark registration has soared. It is recommended to select a professional trademark agency or professional naming company for trademark registration.
