A complete list of good brand names (good brand names) 。 The name of a brand trademark, to some extent, affects consumers' purchasing tendency, and even brings about the impulse of consumption stimulation. Therefore, intelligent operators, without exception, carefully plan their own brand names to make them unique in the competition of the same kind. If you don't have a good and registered trademark, you can read this article for some recommendations and references.
A Case Study on the Naming of Haoyin Brand Name
Qile
"A cutting-edge brand focusing on sleep products for infants and young children aged 0-6 years old. The original intention came from a mother who was deeply moved by the smiling sleeping face of her children and felt great happiness from it.
Trademark naming strategy
The naming group of Tan Ming inquired and analyzed children's bedding and sleeping bags for a week. Find out its brand positioning, naming direction, competitive status and advantages and disadvantages. "Imitating things", "Chongyang", "material system", "functional system" and "sounding" feel that the overflow is not fresh enough to illuminate the mother's heart.
Who is the decision maker for purchasing goods? The answer is mother. How does good sleep come about? Comfortable and safe environment, these are only basic elements, and their occurrence depends on the mother's reassurance and pleasure, which will create a natural sleep environment for babies, just like the original sleep experience of newborn animals. Therefore, Tan Ming puts forward the "habitat" of "habitat". If a baby smiles in the sweet dream of a small animal perched in a peaceful nest, then the mother is naturally happy. Therefore, "Qile" was born, and the English trademark "sleep&smile" was randomly generated.
A complete list of good brand names - what are good brand names
Bobomei
Plum blossom and snack food industry. Nearly 80% of the customers are young female consumers in the city. The consumption age group is 23-35 years old, with 23-28 accounting for 31% and 29-35 accounting for 28%. Naming positioning: convey the feeling of leisure life, healthy, fresh, and friendly, which is easy to spread and make people remember deeply. On the other hand, plum blossom is the most popular item among leisure foods for women, so many brands name it "plum" as leisure food or food store
Trademark naming strategy
After two rounds of trademark naming proposals and dozens of votes from Party A's target customer groups, "Bobo Plum" topped the list. The connotation of "kissing sweet plum", "delicious tongue smacking aftertaste" left a very good brand mark for everyone. In addition, the homonym "Bobomei" is friendly, playful, vivid, and has a strong sense of bringing in the scene of experiential consumption. Spelling is very rhythmic, and very communicative. The brand name conforms to the brand positioning and the appreciation perspective of the target customer group. Now it has entered the trademark registration process, and the follow-up brand design work will be carried out after passing the preliminary review of intellectual property rights.
A complete list of good brand names - what are good brand names
Exploring and Naming - Bobomei
Four basic principles of naming trademarks
1. Convey category characteristics
A good brand name should convey the characteristics of the product. In other words, your brand name should be related to what products you make, what features you have, and what functions and needs you meet.
For example, Mengniu, a milk brand in Inner Mongolia, is a high-quality production place; It is clear that they are goods pullers. The special car of Cao Cao can generate quick response service association.
A complete list of good brand names - what are good brand names
Good brand names should be easy to remember, understand and spread
2. Easy to remember, easy to understand and easy to read
Every operator hopes that the trademark can be widely spread after the naming is completed. Whether it is online or offline word-of-mouth communication.
Therefore, in order to be easy to understand, we need to achieve four "easy": easy to recognize, easy to write, easy to read and easy to remember. This requires us to choose commonly used words or vocabulary when naming. And, if you can choose, try to find some characters with fewer strokes.
For example, when Mengniu launched the high-end milk "Trensu", the "Lun" can be "Lun" or "Lun". However, they adopted the "Lun" with simple strokes. The purpose is to make the brand name easy to recognize and write.
In addition, the pronunciation and rhythm of the brand name are also important. Fangduoduo, Didi Taxi, Renren. com, and a large number of reduplicated words are obviously good and pleasant brand names. They are easy to spread and more successful.
3. Focus on the preferences of target consumers
There should be a user perspective to analyze the preferences and tonality of consumer groups. The tonality of a trademark name shall be consistent with that of a consumer.
For example, bike sharing and Mobil reflect a kind of artistic atmosphere, and its users are relatively artistic and high-end; The small yellow car and the small blue car reflect a feeling of common people.
Just imagine that a young man of literary and artistic style would not hesitate to choose the Mobike in front of the Little Yellow Car and the Mobike. From name to brand image design to product design, this point is all shaped and spread in one continuous line.
A complete list of good brand names - what are good brand names
Attention should be paid to the preferences of target consumers when naming trademarks
4. The trademark name should not be vulgar
Good sounding trademark names can be popular, but they must not be vulgar. In our life and on the Internet, we can see that many operators are too grandiose to name their trademarks as vulgar names such as "call a chicken and make a duck with heart". But in fact, such a method would win consumers' psychology at that time, but still give consumers a bad feeling. Another point is that trademark registration cannot be carried out. The Trademark Office does not support the existence of such trademark names that are contrary to social customs.
Recommended brand names
Yufan, Kechao, Jingxi
Muan, Meiqu, Kuanmei
Shanmu, Jingmao, Caocheng
Gather energy, lead fresh, red interest
Ai Fu, Pu Zhen, He Neng
Moju, Yinghe, Mizan
Mi Wo, Da Han, Zhang Xue
Yi Lang, Laiying, Aidou
Qi Qin, Fang Cheng, He Ben
Yunniu, Red Elephant, Fun Cat
Fertile soil, Bituo, Xiaowei
Aima, Zhenniu, Xianxian
Shuomei, Mori, Nongyi
Pangfu, Taiyu, Guinong
Yamei, Guanyang, Daxi
Deji, Shida, Bujiang
