Name of food company (refer to the full list of food company names) 。 The food industry is a business with broad prospects, and there is great room for growth. Of course, it also faces fierce and multifaceted competition. While doing a good job in product strength, an excellent and attractive name is also a powerful competitive weapon. Xiao Ming shares with you a complete list of the naming of a food company, so that you can also understand the naming skills and principles of food companies. I hope it can enlighten you.
A Complete List of Names of Food Companies
1、 Three core strategies for naming food companies
1. Research competition
Before establishing a food company or food brand, you should first have a strong grasp of the field you are involved in. Conduct market research, identify your target audience, and find your direct and indirect competitors.
Target audience: First, try to understand who your customers are. Create a buyer role, which is a fictional representation of your ideal customer. To do this, write down what you know or envision about them, such as their age, occupation and interests.
These fictional characters will help you identify your target audience. By knowing who your customers are, you will be easier to create a brand that truly meets their needs and speaks their favorite language.
Check competitor websites and social media channels and pay close attention to everything from design to marketing strategy. Try to see what works and what doesn't. Think about some essential elements you want to add to your brand, as well as those that are missing or can be improved, and see how they communicate with customers? Whether the name is ideal.
A complete list of food company names - the latest complete list of food company brand names
2. Build your brand personality
Now is the time to dream about the brand you want. Returning to Debbie Milman's definition of "deliberate differentiation", we know that a brand cannot attract all users at any time. In fact, the opposite is true. A good brand is a unique place for an enterprise. It requires you to commit to a smaller, well-defined niche market.
One recommended practice is to write a list of adjectives to describe the personality of your company, as if you were talking about a person. Will it be better described as elegant or fashionable? Is it reliable and mature, or avant-garde and young?
Next, think about the stories you want your brand to tell. A story can make it easier for the audience to connect with a brand, making them feel that they have similar goals or represent the same idea.
Your brand story will consist of your core values, the values you provide, and your mission statement. First, answer the following three questions: What does your business do? How does it do it? Why?
Try to think about what makes your product different, and what is your motivation for doing what you do. More importantly, try to look at your business from the perspective of customers, and think about what can benefit them from your work or products, and what can make them deeply care about your business.
A complete list of food company names - the latest complete list of food company brand names
Try to look at your food from the perspective of customers
3. Choose the right company to name
The question of how to name a food company is difficult to answer. A good name can greatly improve the brand capacity and reputation of your enterprise, and help you immediately convey your value.
Find a short, sweet, easy to pronounce, memorable name. This will make it easy for people to recognize you. Try to reflect on your brand personality - from your core values to your products. If we return to our delivery service example, the business can choose a name to highlight its speed and efficiency, or its compact and familiar style.
Another important point to remember when choosing a name is that it can adapt to scale and growth in the future. Choose a name that represents your company while maintaining your choice to expand your business line. For example, if you are currently operating plum blossom, but dream of one day expanding and creating more leisure food categories for baking to ensure that the name you choose for the brand can also adapt to your future business plan.
The name of the company should have commercial value. In addition to meeting the requirements of phonology and phonology, making it easy for customers to remember, it should also reflect the characteristics of food, and have good emotional communication with customers, so as to generate goodwill or resonance.
A complete list of food company names - the latest complete list of food company brand names
Seven Principles for Naming Food Companies
2、 Seven Principles for Naming Food Companies
1. Convey category characteristics
A good company name can indicate the food category. That is to say, your brand name should be related to what industry and category you do.
For example, Mengniu, a milk brand in Inner Mongolia, has expressed its high-quality origin at once; Brain platinum is a precious product related to brain (platinum is a precious metal). The special car of Cao Cao can generate quick response service association.
For example, one of Tanming's customers is mainly engaged in plum blossom, and Tanming named him Bobomei, not only knowing what to do at a glance, but also because of the use of reduplicated words, making him cute and popular with customers
2. Easy to remember and understand
Every entrepreneur hopes that the successful naming of the company can be widely spread. Whether it is online or offline word-of-mouth communication.
Think about it. Similarly, people's names are the same. Some are called Liu Huan, while others are called Cheng Yixuan. "Yi" in the second name is believed that most people have never seen it before.
Therefore, in order to be easy to understand, we need to achieve four "easy": easy to recognize, easy to write, easy to read and easy to remember. This requires us to avoid using some uncommon words or vocabulary when naming. Moreover, on the premise of changing characters, try to find some characters with less strokes.
For example, when Mengniu launched the high-end milk "Trensu", the "Lun" can be "Lun" or "Lun". However, they adopted the "Lun" with simple strokes. The purpose is to make the brand name easy to recognize and write.
In addition, it is also important to pronounce the company name loudly. Some people have many rooms, take taxis every day, use renren.com, and use reduplicated words in a large number to read fluently.
A complete list of food company names - the latest complete list of food company brand names
User perspective, in line with the preferences of target consumers
3. User perspective, in line with the preferences of target consumers
The company is named - to analyze the tonality of consumers from the perspective of users. Brand tonality should be consistent with consumer tonality.
Xiaohuangche and Mobai share bicycles, while Mobai reflects a kind of artistic atmosphere, and its users are relatively high-end types of literature and art; The small yellow car reflects a feeling of the common people.
Imagine a young man dressed in literature and art would not hesitate to choose the Mobike in front of the Little Yellow Car and the Mobike. From name to image design to product design, this point is shaped and spread in one continuous line.
4. Principle of visualization and visualization
The name of the company - according to the research on human brain, people tend to remember visual things at once, but can not remember some shy concepts.
For example, there are two brands selling black tea, one is Jiqingli, and the other is Xiaocan Tea. Obviously, the reason why the latter is immediately remembered by consumers is that the latter can quickly make consumers' cerebral cortex present the image of a small pot of tea.
Similarly, three squirrels (Internet nut brand), Crab Champion, Apple, Sohu, Elephant (condom brand) and Little Rabbit can quickly remind consumers of this principle.
5. Stories and feelings
If there are stories and feelings in the process of creating the product, it is better to take it as an element of the company's name, which is not only conducive to the marketing promotion in the future, but also touches the fan economy. A product with stories and feelings is always more popular than a cold product.
Three dads, when they had this name, didn't have a word with the air purifier, but they attracted a large number of fans. Because "three dads" was founded by three dads who love their children. They devoted themselves to research and develop the air purifier with PM2.5 at the air outlet that can reach 0 for the sake of their children's future health. It is a sentimental product.
It has a story at the beginning, and has become a symbol of the product. It has indestructible feelings, because feelings can often attract consumers.
A complete list of food company names - the latest complete list of food company brand names
Pay attention to excellent brand association
6. Pay attention to excellent brand association
Brand association means that consumers will associate with other things when they see your brand, and the good or bad of such things will directly affect brand recognition and sales. This association is often "deeply rooted",
For example, after Shenzhen Airport was named Huangtian International Airport, a strange phenomenon appeared. Although the management and service were first-class, many foreign passengers, especially Taiwan passengers, were unwilling to visit the airport, but instead chose to fly to Hong Kong or Guangzhou Baiyun Airport.
The reason for this is that the name is strange. Because "Huangtian" and "Huangquan" are homonymous in the Minnan language, passengers are easy to associate "going to Huangtian Airport" with "going to Huangquan!" So the airport was renamed "Shenzhen Bao'an International Airport". "Bao'an" is homonymous with "security", meaning "to ensure safety". After the name change, the number of passengers increased significantly.
7. Pay attention to the influence of age and gender
Like the names of people, most brand names also have obvious gender and age characteristics. Especially in the food industry, because the buyers are probably female groups, we should pay more attention to the female perspective, women's preferences, and women's emotional communication.
