Complete Collection of Trademark Naming 。 The trademark name is not only a simple and easy to remember symbol, but also a marketing tool to seize the market and win the competition. It contains huge commercial value and energy, and helps a brand gain lasting charm. It is a top priority to choose a name with marketing power to empower your career. The following is a great collection of brand names prepared by Tan Ming for you. I hope it can help you.

　　 Complete collection of trademark naming: Complete List of Trademark Naming

In the final analysis, brand trademark naming is to meet the positioning and highlight the selling points, even the market pain points. How to choose the name correctly? Please see the principles and techniques of trademark naming shared below.

Trademark Naming Collection - Creative 2021 Trademark Naming Collection

The name of trademark is business war

I Complete collection of trademark naming: Skills and principles of trademark naming

　　1、 Complete collection of trademark naming, Naming according to four principles: easy to recognize, easy to read, easy to write and easy to remember

The important standard of a good trademark name is communication. Sticking to the uniqueness of obscure words and the quotations from books is not conducive to the dissemination of business information. It is a basic requirement to name your trademark a name that is easy to read, recognize, write and input. Only by reducing the difficulty of customers' interpretation and use of the brand information can people easily spread your name.

　　2、 Complete collection of trademark naming, Highlight brand positioning and convey brand value

Make the trademark name related to the characteristics, efficacy or value of the product in a concise way. Give customers positive and clear information directly, and create first impression business opportunities. For example, Huolala is a freight service at a glance. Nongfu Spring is related to spring water, which is also a mineral water based product.

Creative 2021 Trademark Name Collection

Brand names should highlight brand positioning and convey brand value

　　3、 Complete collection of trademark naming, Principle of smoothness

It is also a very important principle for brand communication to have a smooth name. Look back and see all kinds of brands you can remember in your mind. Speaking of today, naming should conform to the communication characteristics of modern people. Therefore, when naming trademarks, we can try to use the "reduplicated word form" similar to Didi Taxi and Dangdang, which is easy to form a smooth name. Tan Ming once named a snack food brand based on plum blossom, called Bobomei. It not only uses reduplicated words, but also uses onomatopoeia, which makes the brand fit with playfulness and liveliness.

　　4、 Complete collection of trademark naming, Naming of animal and plant trademarks

As the name implies, animals or plants are used as brand names. This is a common creative method, which is not only friendly, but also memorable, to improve the quality of communication. Taking animal and plant names as brand names can make consumers feel familiar and reduce management costs, because most of the animals and plants we have known since school, their meanings and habits are basically familiar.

For example, "Betta", "Tmall", "Tuniu" and so on. On the one hand, animals and plants have their own image characteristics, which conform to the product positioning; Second, compared with other names, animals and plants are easier to be remembered by the audience, which can make the brand name specific and deepen customers' impression on the brand.

For example, Alibaba, the overwhelming advantage of using animals as the main image of the brand brand name, also talks about business. Compared with Alibaba's large logistics structure or financial business group, it is easier for people to understand novices and ants. This is also the reason why Alibaba has a lot of animals, such as Pokehead (honey badger), Hema, Luban, Jingguan

Trademark Naming Collection - Creative 2021 Trademark Naming Collection

Pingtouge Semiconductor is named after the animal honey badger

　　5、 Complete collection of trademark naming, Quote cultural classics

The trademark name that quoted classics can make people feel that the brand is very meaningful. You can choose an appropriate brand name from the poems or classics that are familiar to the public, which makes people feel not uncommon but also novel. However, it is not allowed to violate the four easy principles mentioned above and pay attention to good communication. For example, the origin of Baidu comes from "searching for him in the crowd".

There are many ways to name trademarks. For example, numbers, foreign languages, slang, coinage, etc., please refer to other relevant articles of Tanming Commercial Naming.

II Complete collection of trademark naming, Analysis of the case of trademark naming

Sohu

It means fox is smart. In 1995, Zhang Chaoyang, who graduated from Massachusetts Institute of Technology and returned to China, founded an information technology company called Aitexin. The following year, he founded the company's website, part of which is classified search, renamed "Sohu". The name Sohu was changed in November 1997, when the company was in the second round of financing. Considering that the fox symbolizes agility, flexibility and intelligence both in the world and in Chinese culture, "Sohu" came from it.

Shiseido

Shiseido is a famous Japanese cosmetics brand, which operates a variety of cosmetics and skin care brands. The word "Zisheng" is taken from the "Supreme Kunyuan, all things are Zisheng" in the Book of Changes. This sentence expresses the praise for the earth, which breeds new life and creates new value. Businesses want to use the name "Shiseido" to reflect their spirit and concept of constantly discovering and creating new values.

Trademark Naming Collection - Creative 2021 Trademark Naming Collection

Pear brand trademark mobile phone

Pear

It obviously borrows from the naming method of Apple mobile phones. The homophonic "Li" of pear means that mobile phones can make people inseparable. Moreover, naming such a popular fruit is easy to remember and adds points to brand promotion.

III Complete collection of trademark naming, Creative 2021 Trademark Name Collection

A good name is rooted in strategy, not in the sky. The following names are just for demonstration and learning. If there is any reference, carefully examine whether it is consistent with your brand's business positioning.