I hope this 2021 Company Naming Reference , you can solve all your questions about naming your company in one stop, allowing you to grab fewer and fewer good name resources from laymen to experts in 5 minutes!
The latest edition of the book 2021 refers to the company's naming
For some start-up brands and companies, naming is often a step in business operation. The name should not only reflect the spirit, business field or connotation of the whole company, but also be enough to leave a deep and beautiful impression on users. The greatest company also starts from the effort of a name. Let's share some unknown stories behind the well-known company names, so as to bring inspiration and warning to your company's naming. It also paves the way for the following explanation of naming methods.
The latest edition of the book 2021 refers to the company's naming 8 years of company name essence, good name fast
The latest edition of the book 2021 refers to the company's naming Uncover the secret, solve all the problems of naming in one stop, and win a good name!
1、 A comprehensive list of famous company naming stories
Company Name Story 1: The Largest
Amazon: Amazon was originally called Cadabra, and "Cadabra" originated from "abracadabra (magic)". Bezos's original intention is to hope that his book retail website can grow rapidly as if he had cast a magic spell. With the rapid increase of sales and ambition, its products are also expanding, so Bezos decided to give the company a new name.
He wants to take a name beginning with "A", so that it can rank higher in the alphabetical website index. He turned the dictionary to "Amazon River". He named his company after the Amazon River, the world's largest river, and hoped that his company could one day become one of the largest enterprises in the world.
Company Name Story 2: Growing Pains
Lenovo used Legend before 2003. Why did the company change its English name? When Lenovo was preparing to expand its overseas market, it found that the trademark "Legend" was first registered and used in many native English speaking countries (especially technology products of technology companies). At this time, Lenovo's continued use of "Legend" overseas would be an infringement, which would not only require compensation, but also damage the brand image and reputation.
Lenovo had to spend a lot of money to officially launch the new logo of "Lenovo", replacing the logo "Legend" which has been used for 19 years. The meaning of the logo has also changed from "legend" to "innovation". In order to occupy more markets, we must internationalize and globalize the brand. We have to bear the pain and pay a huge price and cost.
Company naming story 3: I was forced
In 2011, Microsoft acquired the communication software Skype at a price of 8.5 billion dollars; In 2015, the EU court ruled that Microsoft could not register the trademark of Skype in Europe, because the trademark and name of Microsoft Skype were highly similar to those of Sky Broadcasting Group.
The latest edition of the company's name collection 2021, the essence of the company's name in 8 years, is a good name for quick competition
I was forced by Microsoft to rename SkyDrive cloud storage service OneDrive.
The EU General Court ruled that "Skype" is too similar to "Sky" and is likely to cause confusion. The court held that, as far as the pronunciation similarity of these signs is concerned, the court has confirmed that the vowel "y" in "Skype" is not shorter than its pronunciation in "sky", and the pronunciation of "pe" is weak, so the pronunciation of Skype and Sky is too similar. In addition, "sky" is a basic word in English, and people can easily recognize it from "Skype".
Sadly, before that, Microsoft had been involved in a court case related to Sky. Previously, BSkyB had forced Microsoft to rename its SkyDrive cloud storage service OneDrive.
Company Name Story 4: My Name Saves Money
The hot second-hand car market is flooded with advertisements, and the online and community advertisements come and go. Think about who you remember? How about trying to name three? The premise of any naming method is that it is easier to remember. For example, if you listen to melon seeds, Renrenche, Youxin and Chezhibao only once, which one will you remember most? Of course, melon seeds are the second most difficult thing to remember is the car purchase treasure. The car purchase treasure requires at least a few cars of real gold and silver to make consumers remember it.
You will find that the Internet and some technology companies have obvious preference differences with other industries in the same era - they unconsciously follow the principles that are easier to remember. The great god Shi Yuzhu has a classic saying: if a name is not catchy, it is not easy to remember, and it often takes dozens of times of advertising efforts to achieve the effect of making others remember it.
How did you get? The second brother of the enterprise will tell you some principles and skills that must be followed in naming the company.
2、 A comprehensive list of company naming principles
Company naming principle 1: convey category and service characteristics
The name of a good company should preferably indicate the category or service. In other words, your company name should be related to what industry and category you are in, so that your name can sell.
For example, playing a car means it is easy to buy a car; Mengniu, a milk brand in Inner Mongolia, is a high-quality production place; Elegant, it is easy to associate with the product to make hair elegant and soft; Alipay, it is easy to think that it is related to money;
WeChat, it is easy to think that it is related to communication with others (information transmission); Brain platinum is a precious product related to brain (platinum is a precious metal). The Didi special vehicle expresses the familiarity of the vehicle related industry concisely and vividly
The latest edition of the company's name collection 2021, the essence of the company's name in 8 years, is a good name for quick competition
INAMED Enterprise Second Brother Company Named Brand Jianwei Medical Technology
Company naming principle 2: Must be easy to remember and understand
Every entrepreneur hopes that the successful naming of the company can be widely spread. Whether it is online or offline word-of-mouth communication.
Think about it. A consumer wants to introduce your product to a friend, but because your brand name is too tongue twister to remember and cannot express, the communication is interrupted. Similarly, people's names are the same. Some are called Liu Huan, while others are called Cheng Yixuan.
Therefore, easy to understand is particularly important. Many advertisers (especially novices) are obsessed with too artistic a name, and understand that not all consumers are literary giants, university professors, and most consumers are just ordinary people.
There was a restaurant named "self congratulatory", which made customers feel confused and unable to make appropriate choices.
When most people hear the name "Ganqishi" for the first time, they certainly don't know what three words it is. It's even a bit awkward. It's hard to interpret its meaning at the first time. In fact, the name comes from Laozi's Tao Te Ching, which says, "Be willing to eat, be beautiful, live in peace, and enjoy the customs". Well, I really admire the cultural foundation of the founder of the brand.
Just imagine, I want to book a seat in advance. I can't even read your store name.
In order to be easy to understand, we need to achieve four "easy": easy to recognize, easy to write, easy to read and easy to remember.
For example, when Mengniu launched the high-end milk "Trensu", the "Lun" can be "Lun" or "Lun". However, they adopted the "Lun" with the simplest strokes. The purpose is to make the brand name easy to recognize and write.
In addition, it is also important to pronounce the brand name loudly. Because loud pronunciation is not only easy to read, but also easy to remember. Wang Laoji, Huang Taiji and Jiaduobao are all named with Chinese characters that primary and middle school students can understand. In particular, Internet companies and FMCG brands have become household names. In addition, there are many rooms, such as Didi Taxi and Renren.com, which use reduplicated words in a large number to read fluently.
Company naming principle 3: customer first, in line with the preferences of target consumers
The company is named - customer first, analyzing the tone of consumers. The company's tone should be consistent with that of consumers.
It is also a question and answer community. It is not called "knowing for a certain degree". It has a literary name called "Zhihu". The former ends with more popular answer users, and the latter starts with the exploration of questions. The target users are on the high side. The name is consistent with the tone of their target users.
Xiaohuangche and Mobai share bicycles, while Mobai reflects a kind of artistic atmosphere, and its users are relatively high-end types of literature and art; The small yellow car reflects a feeling of the common people. Imagine a young man dressed in literature and art would not hesitate to choose the Mobike in front of the Little Yellow Car and the Mobike. From name to image design to product design, this point is shaped and spread in one continuous line.
This requires us to try our best to understand the target customer groups when naming brands, and find out their consumption habits, consciousness flow and living conditions. Rather than just slapping the head and making a decision, what is more frightening is the pedantic self congratulatory model of seeking good fortune, prosperity and hegemony. What is arrogant? Let your customers fear you, fear you, and hide from you? Unless you can play online and make equipment, it's OK. No one of the world's top 500 enterprises is named after the goal of seeking fortune and hegemony. This should be paid attention to in thousands of ways.
Company naming principle 4: What do you give consumers?
Your name is your best advertisement and the carrier of your business, promotion and influence. If you want to be valuable to consumers, then determine these values.
fast
first-class
convenient
Highest quality
Experienced
amusing
reliable
cheap
don 't worry
recommend
honest
distinctive
……
The latest edition of the book 2021 refers to the company's naming 8 years of company name essence, good name fast
Air purifier naming case - company naming principle 4: What do you give consumers?
3、 Precautions for company naming
Precautions for company naming 1: consider your social scene and platform
Today's sales are more and more relying on online marketing, and even more moving towards full network marketing and community marketing. Companies should pay attention to the name of social platforms when naming. A consistent name is conducive to the formation of three-dimensional marketing and scale strength. Especially for fast moving consumer goods and daily necessities. So, don't wait for some to worry. You can't use the same company name and brand name in social media where you have advantages. When naming, remind yourself whether you need to promote your products or services in multiple social channels, including Facebook, WeChat, Toutiao and Tiao Yin.
Precautions for company naming 2: brainstorming and market feedback
After you know exactly what your company name is trying to convey, it's time to brainstorm new company ideas. What kind of name can represent your home products or services? This question needs to be answered when looking for a suitable name for a decoration company. Brainstorming is one of the most effective ways to get new ideas. Sit with middle managers or friends of the company and brainstorm.
Because you choose your own company name, it will lead to the phenomenon that you don't know where you are in the mountain. This sometimes leads to some mistakes in finding names that everyone likes. One way to solve this problem is to seek neutral opinions from neighbors or some experts.
But, give them some clear guidelines, tell them what you want and what you don't want from the name. This will help save time and effort. You should encourage them to discuss the pros and cons of names that appear during the discussion.
Precautions for company naming 3: company naming should not be too specific
Some companies like to use a place name or a word or abbreviation of a place name. When you grow up, you will have a strong regional imprint, and sometimes it will become a shell that you cannot continue to grow. Another point is that the name is too concrete, unless the field is enough for you to grow. For example, Alipay, many of Alibaba's names are based on descriptive methods, but even in very specific fields, it has enough room to grow into a giant.
Precautions for company naming 4: good names need your protection
The most important principle of company naming is registrability. In addition to the increasingly difficult industrial and commercial registration, in the long run, it is better to register your company name as a trademark to strengthen protection. We registered a brand 20 years ago, which can be described as barrier free. However, it is hard to register a brand 20 years later. Not because the registration fee is high, but because the name you think of may also be thought of by others, and even if it has "similarity", it will not be allowed.
Generally, forward-looking enterprises will register similar names of the same type, so as to prevent competitors from edging around later. This is a very realistic problem. No matter how creative you think of, being preempted and registered is also zero. At present, the number of trademark registration applications submitted to the Trademark Office every day is about 30000, plus tens of millions of them, we can imagine the difficulty of stock.
"Therefore, whenever you think of a great idea, you should immediately go to the China Trademark Network and the Industrial and Commercial Information Network for inquiry, and even need the trademark registration agency to provide more professional inquiry and discrimination, and further optimization, including text design, can only be carried out after confirmation of registration." Of course, these can contact the second brother of the enterprise.
These are the naming experiences shared by the second brother of the enterprise. Even if the space is limited, it is difficult to describe them all in a book of ten thousand words. Please continue to pay attention to more articles and information of Second Brother Enterprise.
Here are some examples of naming in some fields to inspire and help you to develop ideas. Remember not to copy. In time, you can successfully register the following names in your own registration place, but in the long run, this is harmful. As mentioned above, a good name may have been registered as a trademark, which will affect the growth of your enterprise. No matter which naming website you see, don't borrow the reference name too blindly, and make your own ceiling. Remember.
IV The latest edition of the book 2021 refers to the company's naming
The latest edition of the book 2021 refers to the company's naming 8 years of company name essence, good name fast
Nice to hear the name of a creative technology company
1. Technology company naming reference 2021
wave
Hanxin
Raytheon
Yiwei
Bow plough
Must print
Gather cattle
Number quotient
Ji Yun
Lotus
Zhilai
Conjecture
Jinwei
Be successful
Zeming
Qiqin
Anqi
Hanyuan
Sum energy
Pulin
Turing
Active
Italian school
Longevity
Tang Mi
Tuchang
Meiying
Numerous abyss
Shake quickly
Coupling
Ruigu
Shengjie
Wen Sheng
Heavenly Craft
Lazy cat
symbolize
Vegetable chicken
Artisan iron
Honghan
Park Wei
Gezhi
Positive sum
Ape lion
Jizheng
Computational energy
Tianneng
Fast graph
radius
Watson
Regular script
combine
Daniu Technology Co., Ltd
Jingmei Technology Co., Ltd
Langzhi Technology Co., Ltd
Glow Technology Co., Ltd
Haituo Technology Co., Ltd
Yulong Technology Co., Ltd
2. Agricultural company named Daquan 2021
Longmu
rain and dew
Diced vegetables
Nakasone
Master Cuisine
vanguard
Green cattle
Dao He
Yusen
Fisherman and woodcutter
Beneficial fruit
Mu Yuan
Silverland
Ask Miao
Yunmao
Uygur fresh
Gu Xiang
Bo Zheng
Ploughing
Keniu
Running a bull
Benevolence
Tuohong
Meichun
idol
Masano
Hemin
pure land
Puze
Miao Zheng
Mengyuan
Jimmy
Gladly
Hammy
Nine Plows
Vientiane
Happy goose
Primitive
Jikang
Inari
Min Run
God bless
People's interests
Tianmao
Philanthropy
Tiangu
Heavenly works
Fonzie
Songshi Agricultural Company
Tiantianquan Agricultural Company
Myra Agriculture
Small Seed Agriculture Company
Baigu Agricultural Company
3. Transportation company The latest edition of the book 2021 refers to the company's naming
The latest edition of the book 2021 refers to the company's naming 8 years of company name essence, good name fast
Nice shipping company named 2021
Yuedao
Tucson
Trillion dragon
Tevo
Antchi
Micah
Three auspicious
Yu Teng
Boying
Mingchi
Ruichi
Youlian
Wantai
Youdao
Green horse
Chiwei
Lida
Rongma
Pune
Longtai
Dao'an
Baotianxia
Borui
Da Yuan
Iron Bull
Chisen
Juntuo
Tuoyuan Transportation Company
Longjun Transportation Company
Yuanlong Transportation Company
Hancheng Transportation Company
Meilu Transportation Company
Zhida Transportation Company
If you still have no way to start the company's name or have any advice, please leave a comment, learn from each other and make progress together! If you like this article, please support forwarding and like it. Your praise is our endless power!
