The most popular brand naming method 。 Reduplication is a naming method that is particularly easy to remember. Friends who have some experience in child rearing will find that reduplicated words are the easiest for children who are just learning to remember and learn. Of course, there is no need to say "Mom and Dad". When the baby grows up a little, he talks about reduplicated words such as "hat", "socks", "full" and "sleep".
The most popular brand naming method 。 Why do children learn reduplication first? The main reason is that reduplicated words are easier to remember and pronounce. Therefore, the brand name of reduplicated words is consistent with the characteristics of infant language. It is cute, enthusiastic, honest and popular. Consumers' subconscious infant attributes will be activated, which will resonate with consumers' warm perception.
Wangwang, the business of Wangwang Company can be traced back to Taiwan Yilan Food Industry Co., Ltd. Wangwang Company officially invested in the mainland market in 1992 and became famous as Wangwang Xianbei
"Entrepreneurial must read" The most popular brand naming method
Reduplicative and Reduplicative Brand Naming Method _ Wangwang Food Naming _ The Second Brother of Enterprise Article
Panpan, Panpan Food Group Co., Ltd. was founded in 1996 and became a famous food: Panpan French bread
Wahaha, Hangzhou Wahaha Group Co., Ltd. was founded in 1987, and became a famous food: Wahaha Children's Nutrition Oral Liquid
It is not difficult to find that the specific brand names of these three industries adopt the reduplication method. Why? Because their client group is mainly children, followed by teenagers and some women. Of course, the brand name should please the children and their parents, be warm and lovely, and make them warm and happy.
However, if we only stay at this level, we may reduce our perception of the capability value of products. If this reduplicated word is exactly composed of words that reflect the functional value of the product, the second brother of the enterprise will say that you have won the starting line of brand communication. May I list the brands that we are familiar with, your products, your details!
If China's reduplication started with food brands, the arrival of the Internet has created a peak.
The originator of Chinese Internet social networking: QQ
"Entrepreneurial must read" The most popular brand naming method
Reduplication and reduplication naming method_OICQ
QQ used to imitate ICQ. It was an international chat tool, meaning I seek you. OICQ imitated ICQ and added the letter O before ICQ, meaning opening I seek you, which means "open ICQ". But it was accused of infringement, so Tencent's boss (Ma Huateng) changed the name of OICQ to QQ, which greatly accelerated its spread, It has reduced the communication cost and achieved the founding fathers of China's Internet social networking. I think it is because of the successful brand naming!
Now let's talk about the same simple, easy to remember and catchy, but better, reduplication naming!
"Didi" is the sound from the car horn, easy to remember and understand, and consistent with the concept of Didi Travel, so it can gain high popularity. In addition to being friendly and easy to remember, Didi also accurately conveys its industry attributes.
As well as doing well, nailing means "nailing on the board". Once the real team discussion is confirmed, there will be an action of nailing post it notes to the whiteboard. Once the important items are confirmed, we should try our best to achieve them.
Zhuanzhuan, a second-hand trading platform, uses functional attributes to extract a "Zhuan" of "transfer", and uses the overlapping structure of Zhuanzhuan, which is easy to identify and effective in communication. To "reallocate resources and make people trust each other more
"Entrepreneurial must read" The most popular brand naming method
ReduplicationReduplication_Namening_Engge's Article Chart_Rotation
Social APP, Mo Mo, Pulse, Probe and Sect, all use the least words to create the most attraction and impression, strengthen memory, and convey the industry attribute of making friends with strangers. But there are also "YY" who do not do well enough. Sometimes they are too accommodating to the pronunciation, and the meaning will become unknown.
The reduplication naming system is similar to the reduplication naming system.
In addition to the affinity, easy memory and functional value expression of the reduplicated words, the brand naming formed by reduplication can also directly form a very good sense of rhythm, such as "Wahaha", "Pinduoduo", "Bilibili" and "Huolala".
Here are some Internet brands that the second brother of the enterprise thinks are doing well.
Renren Loans
Enterprise inspection
Fangduo
Taopiao Ali Cinema announced that its Internet ticketing business platform "Taobao Cinema" has officially changed its brand name to "Taopiao" online ticketing platform to a marketing platform with online and offline two-way publicity capabilities.
Renren Che needs a word here. The premise of any naming method is that it is easier to remember. For example, if you listen to melon seeds, Renrenche, Youxin and Chezhibao only once, which one will you remember most? Of course, melon seeds are the second most difficult thing to remember is the car purchase treasure. The car purchase treasure requires at least a few cars of real gold and silver to make consumers remember it.
"Entrepreneurial must read" The most popular brand naming method
Reduplication and reduplication nomenclature _ pictures used by the second brother of enterprise _ Renren Che
You will find that the naming of the Internet industry is obviously different from other industries of the same era - unconsciously following the principles that are easier to remember. The great god Shi Yuzhu has a classic saying: if a name is not catchy, it is not easy to remember, and it often takes dozens of times of advertising efforts to achieve the effect of making others remember it.
"Entrepreneurial must read" The most popular brand naming method
Enterprise Erge brand naming company_case of reduplication_bobomei snack food
Entrepreneurs should make their own company name right at the beginning. If you don't learn it, you are welcome to find the second brother of the enterprise to "stack" together.
