Commercial Name Collection (free of charge) 。 The second brother of the enterprise often meets the demand of customers with a confused face in the naming work, which is mostly due to the lack of understanding of the key and difference of "store naming", "company naming" and "brand naming". The workload is therefore not understood.
No matter what kind of name, it needs to obtain the permission of the government through registration. For example, "shop naming" can be handled at the local street industrial and commercial office as long as the business license of the self-employed person is registered. When naming, the words "XX city+shop name+business attribute" cannot be used. It can only start with the words in YY area+font size+business attributes. In the process of registration and verification, the same prior entity with the same business scope cannot appear. For example, I would like to register "Enterprise Second Brother Clothing Shop". Taking Wuxi as an example, I can only register "Enterprise Second Brother Clothing Shop in Binhu District", but not "Wuxi Enterprise Second Brother Clothing Shop". However, the main body of clothing production and operation in Wuxi will be taken into consideration during the audit, and cannot be renamed. Do you understand? In the same way, the name verification of company registration is also to consider that the name of the industry business entity within the city can not be duplicated, but the difference is that it is formed by the structure of "XX City+font size+business attributes+limited company".
Here, you will find that the size of industrial and commercial registration varies greatly and the difficulty coefficient of name verification and naming also varies greatly when comparing different municipal administrative organizations horizontally. We use today's mainstream big data companies as tools to make a horizontal comparison of the annual registered industrial and commercial households in the first, second, third, fourth and fifth tier cities in 2018. The data is the sum of company registration and individual registration:
There were 136503 new registered entities (companies+individuals) in Shanghai, 33674 in Wuxi, Jiangsu, 9353 in Hohhot, Inner Mongolia, 5153 in Yibin, Sichuan and 3361 in Huludao, Liaoning during the same period.
Naming is not silly, registration is not a headache! - Correctly interpret the naming of business
It is not difficult to find that the number of industrial and commercial registration directly reflects the economic vitality and size of the region. Focusing on the naming of industrial and commercial registration, the difficulty difference is up to 40 times. If the database stock of industrial and commercial registration is taken into account. The difference between different municipal administrative agencies may be hundreds of times.
In short, the repeated name rate of industrial and commercial registration is getting higher and higher, and the more developed the economy, the more difficult it is to name.
However, this is just the industrial and commercial registration, which is limited to the administrative scope at the municipal level (of course, there are also provincial scope, such as Jiangsu XX Co., Ltd. and Sichuan XX Co., Ltd.). The second brother of the enterprise wants to tell you that it is more difficult to name the brand trademark! ha-ha.
Commercial Name Collection (free of charge) 。 Does the little partner who has applied for trademark registration have a headache when he recalls it? In some popular categories, such as cosmetics, clothing, bedding, food, catering and other trademark registration categories. It is not accurate to describe thousands of troops crossing the single wooden bridge. There are only so many Chinese characters in daily use. According to statistics, there are 2500 characters in the common characters list of modern Chinese, and only 500 characters are most commonly used. In terms of trademarks, in 2018, the number of trademark registration applications in China was 7.371 million. The number of registered trademarks was 5.07 million, of which 4.797 million were registered domestically. By the end of 2018, the number of effective trademark registrations in China (excluding foreign registrations in China and Madrid registrations) had reached 18.049 million.
It can be seen from the data listed by the second brother. The difficulty of trademark registration is dozens of times more than a hundred times more than that of industrial and commercial registration in first tier cities, hundreds of times more than that in second tier cities, and thousands of times more than that in third tier cities.
Every trademark name must face a large number of prior trademarks. Not only can't they be the same, but also can't be "approximate". The query pass rate is getting lower and lower. Commercial naming needs to carry out self "duplication check" against the naming scheme. More importantly, it needs to pay attention to the truly scientific brand naming: "short", "easy to remember", "remarkable", "smooth spelling", "convey brand connotation", "with industry characteristics". It is virtually several times more difficult. Nowadays, commercial naming has become a high-class commercial cultural creation with a golden word. It is a good starting point of a brand. The second brother of the enterprise often said, "It is decided when you grow into a big tree, or a barnyard grass, or a seed".
Naming is not silly, registration is not a headache! - Correctly interpret the naming of business
Commercial Naming Collection Commercial Naming Collection (free of charge). Therefore, the second brother of the enterprise should remind everyone not to underestimate the workload of naming, thinking that naming does not cost much and is not difficult. The result of neglect is not failure. With the Zihi style of a master, you are glad to go to the industry and commerce to register a trademark? Spending money for nothing, wasting precious time, and missing business opportunities and the growth period of commodities is a big problem. The birth of a brand is like a newborn baby. No parent doesn't want him to be healthy, beautiful and pleasing. The second brother of the enterprise has always believed that only by cherishing the brand and truly loving the customers can we have a lasting return.
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