The story of the company's brand name 。 A name is an honor. If a brand doesn't want to spend effort on its name, don't expect its product to be the conscience of the industry. Its service will make you considerate! I know from a small perspective. I named Tanming Plan analyzes which brands are professional in business operation and which brands are dedicated to products and businesses from a unique perspective of brand naming and brand creation. What brands fish in troubled waters, without conscience and integrity, just to make money.
The story of the company's brand name 。 Stories hidden behind children's sleeping bags - brand has no small matter!
1、 Material brand naming
Cotton products are loved by everyone because of their sweat absorption, breathability, softness, anti sensitivity, easy cleaning, not easy to fuzz, etc. They are high-quality materials for children's sleeping bags. Among the product categories that consumers care about materials, this naming method is undoubtedly very desirable and even excellent! Express one's mind directly and show one's concentration. It directly attracts the attention of a large number of potential customers. The disadvantage is that it is limited to one runway. You are a professional cotton product, and can't do fleece, down, etc., because you will be considered as unprofessional and unprofessional. If the market is big enough and the product ecological chain is rich enough, why not!
Next, we will go to the sounding and scoring link. We hope to assess the professional level of children's sleep system in brand naming in an intuitive way. We are overestimated and welcome your advice on the inaccuracies.
The representative brands are as follows:
Cotton Hall 8.5 points
Accurately convey the composition of the materials and directly capture the interests of many people. At the same time, the homophonic "cotton candy" is also very easy to remember and spread. The name is good, and this "natural temperature" is a better brand image. Yes, this brand is very diligent.
Cotton Age 6 points
It is insipid, has no connotation, and has average communication power. No good or bad, passing grade. It has formed an ecological chain of products and is widely involved.
Cotton slinger 6 points
The connotation is good, but the pronunciation is not smooth enough, affecting the communication.
Mianhua 3 points
Dear, is there any relationship between cotton and tiger? A typical follower.
2、 From the perspective of user function - naming "baby and baby"
Stories hidden behind children's sleeping bags - brand has no small matter!
I baby 9 points
The literal translation of "I baby" can make the homonym of "my baby" and "love baby" perfect. Even without Chinese, it still has a high recognition among high-end customers. It is also very textured with the simple and interesting logo design. It can be said that children's sleeping bags stand out among the brands.
Babycare 6.5 points
The function of "baby care" is named, but the English is weak. If you want to complain about the Chinese word "BabyCare", the free translation is in the right direction. For example, the name "BabyCare" is also better than "BabyCare", which has a bad homonym for "retribution".
Good moral type, good memory, good communication, cheerful, extremely inclusive, suitable for the establishment of the product ecological chain. The disadvantage is the lack of industry focused expression, and it is difficult to really establish a professional image.
Good boy 7.5 points
Xilaiwa 7.5 points
3、 Cartoon fauna
Cartoon brand names and images make consumers feel happy while watching/using them, and can also help people eliminate the ubiquitous pressure in daily life; Its own artistry and appeal can also enable customers to experience brand communication and get a beautiful emotional experience at the same time; Cartoon image has many distinctive features superior to general image logo, which makes it memorable and can still maintain its popularity and vitality after a long time of washing; The brand design extended by the cartoon brand name is one of the most ideal visual communication symbols in the image reading era. It also transcends the constraints of language and helps people to achieve cross regional emotional exchanges
Next, we will enter into the sounding scoring link:
Disney 7 points
Classic licensing cases, the image of BUT is still 20-30 years ago. The post-90s and post-80s mothers have stopped buying it. They think you are too old, OK.
Rice Fish 6.5 points
Step on monkey 6 points
Can you sleep well
Small alarm clock 6 minutes
Can you sleep well X2
Eliminate the cat 4 points
Is the pet cat of Xiaoxiaole? Disappear when you see the same thing. Afraid? Through the investigation planned by Tan Ming, this trademark was registered in 2014 and transferred to an e-commerce company in Nanjing for operation. The reason is that the company in Nanjing did not have a professional naming company to serve when it was named, which resulted in a general name. More seriously, the existing trademark "Xiaoxiaomao" could not be registered. The trademark agency of the service is also unscrupulous. It is obvious that it submitted the registration application without even inquiring. This is to remind everyone that trademarks are the foundation of a brand, which is prudent and professional. Please look for a naming company with integrity and ability, and do not try to save money by being cheap, which will cause greater loss of time and economy.
Goodnews Fruit Cow Mother 2 points
What's the matter? I'm shocked. English has nothing to do with it. In Chinese, you can also come to cow.
Les ephants 2 points
Maybe you have to complain that Les ephants, a Taiwanese brand, was the first to enter the mainland, and you got 1 point, right?! Tan Ming has really studied deeply. Les enfants is named after French "Les enfants" and "children". Is English the first language in BUT in the world? Will a brand's foreign language be regarded as English at the first time? The key is here. "Les", some friends with English skills will understand, "Les, lesbians", which is also the real source of Chinese "Lala". Is it polluted? Not yet, "enchant" in English is "intoxicating". Look at the brand logo, "Long Nosed Elephant". Make up your own brain. I can only give 2 points for English+logo. I suggest you spend money to find experts to turn the tide. For example, look for Tanming. The Chinese "beauty baby room" is OK, 6 points.
After seeing many brands highlighted in the cartoon, I regret to find that Xiong Da Xiong Erbaldheaded Qiang has not come? Business opportunities!
4、 Closed door system
No connotation, no aesthetic feeling, no association, no communication power. The brand operator is limited in thinking or a masterpiece of a master in the mountains. Tan Ming often says: "name=market", and his brand name is not valued. What about professional ethics, craftsmanship, and customer respect? Brand operators who only know that they are "lucky and make money" and do not consider market communication and ignore consumer emotional communication are really difficult to achieve great things, and market feedback is just like that. The following brands are straightforward and easy to understand.
European pregnancy 3 points
Long Zhihan 2 points
Comparable 4 points
Hu Xibei 3 points
Beibeiyi 4 points
5、 Beside famous brands
It is a phenomenon of unfair competition to be attached to famous brands, which confuses company names and brand names. The naming of extremely similar brands misleads consumers into thinking that the famous brands are produced by the company, so as to expand sales and gain profits. It has nothing to do with famous brands, but it is necessary to associate itself with famous brand products in the name and font of the trademark. This phenomenon is likely to cause consumers to misunderstand and confuse the "brand side" phenomenon. We also suggest well-known brands to strengthen the protection of free trademarks and conduct defensive and protective registration.
Oubaoshi 3 points
Aiyinmei 3 points
6、 Virtual foreign brand department
Nestdesigns (no Chinese name, literal translation of "nest designer") 8 points
It is said to be from Canada. In fact, the company was founded in Xiamen on January 11, 2016, and applied for multiple English and graphic trademarks of various categories on April 15 of the same year. And in 2018, the company carried out a wide range of brand protection and defensive registration, reaching 103 trademarks! The naming, brand design, brand story, Tmall decoration and product tonality are all excellent. Although they are not authentic foreign brands, Tanming is optimistic about you! Create momentum, detail and tone for the brand. You are all very good. May you stand out in the high-end area of children's sleeping bags! There are also some shortcomings, such as playing too much tunes, being ungrounded and weak in communication.
7、 Department of Literature and Art
The naming of the Department of Literature and Art originates from cultural confidence and accurate mastery of words. Tan Ming believes that this is a more advanced naming method. Beautiful, freehand, rich in connotation and imagination, and concisely and comprehensively describe the characteristics of the industry.
Sub primary 8.5 points
At the beginning of human life and the beginning of mother life, it has well conveyed the characteristics of mother baby products as a career. It is short, easy to remember, and has communication power. At present, the market performance is strong and well received. In fact, the company is not big.
Tongmeng 8 points
Creating an imaginary scene of sleeping with a beautiful mother and child can be further understood as the vision of brand operators and thousands of families to care for the healthy growth of baby. Excellent performance.
Qile 9 points
Qile is the year of Tanming planning in 2016, named for focusing on infant sleep products. Habitat, habitat, in addition to pointing out the characteristics of the children's sleeping bag industry, it is also a metaphor for children to sleep well, like small animals in a safe nest; Joy, children are happy, happy and comfortable. Let consumers have a flash of imagination; Affinity, humor, direct expression of industry characteristics, and beautiful association. Unfortunately, the brand operators are two full-time mothers, so the urgency of making profits is not strong. In November 2017, it obtained two major categories of registered trademarks of clothing and bedding, which are still slowly incubating
Stories hidden behind children's sleeping bags - brand has no small matter!
I named Tanming hopes that every brand will be taken seriously, just like the birth of a baby. I hope more enterprises regard brand as their life and devote their efforts to it. We hope that every product is woven with love and respect for consumers.
