Company brand naming method ： What is Unicorn? First, we need to clarify a concept.

　　 Company brand online naming system:

Unicorn, a mythical animal, looks like a white horse with spiral horns on its head. In both eastern and western legends, the appearance of unicorns indicates the arrival of fortune. Therefore, in 2013, Aileen Lee, a famous American Cowboy Venture investor, proposed that start-ups with a valuation of more than US $1 billion (about 6.3 billion yuan) and a founding time of less than 10 years should be collectively referred to as "unicorn" companies. The word "unicorn" was first popular in the United States and quickly spread to the world.

　　 2021 Unicorn's industrial characteristics and its brand naming methods

The newly established enterprises in China have the characteristics of short growth cycle, strong innovation ability and explosive concentration. The outbreak of unicorn enterprises shows the improvement of China's overall innovation strength, and these enterprises often become leaders in leading the development of new forms of industry, developing themselves while promoting the development of upstream and downstream industries and even cross-border industries, stimulating the regional economy, and becoming the pole of strong support for the new economy.

From the perspective of industry segments, China Unicorn enterprises are highly concentrated in the fields of culture and entertainment, e-commerce, automobile transportation and technology finance, and these enterprises are based on the Internet. The first group is the big entertainment industry and e-commerce, 18 of which respectively account for 14.17%. Big entertainment includes cultural media, live video, animation, ticketing and other sub industries, and enterprises include iQIYI, Douyu TV, Himalayan FM, Fasthand, Today Headlines, etc.

Each unicorn company is almost the first or second in the industry segment. In the face of hundreds of millions of customer groups, how to spread quickly and leave a mark on the minds of users. In addition to the overwhelming three-dimensional promotion system, a good name that is creative and easy to spread, like industrial innovation, must also be unique and groundbreaking. The following Tanming summarized the naming characteristics of unicorn enterprises in 2021, and made a report to share with friends, hoping to contribute to your company's brand building!

I Industry functions company Brand Naming:

Tell the consumers who I am, what services I can provide for you and what problems I can solve. Such naming methods, which are popular in the era of fast communication, can save a lot of communication costs, but there are also disadvantages such as lack of connotation, restrictions on diversification and so on. For example:

　 2021 Unicorn's industrial characteristics and company Brand naming method

"Pinduoduo", "Fangduoduo", "Safe and Good Doctor", "Today Toutiao", "Homelink", "Word of Mouth", "Smart Car Youxing", "Find Steel", "Qijia", "Group Loan", "VIPKID", "Liepin", "La Ma Gang", "Yuehai Logistics", "Fluent English", "hellobike", "Zhuanzhuan", "Good Doctor Online", "Zuobang", "Zhongshang Huimin", "Rebate", "51 Credit Card", "Taopiao", "Digcai", "UnionPay" Homework gang

A probe into the higher forms of expression in the functional nomenclature

For example, Didi Travel conveys the characteristics of car travel in one word with affinity, ingenuity and strong communication.

The same goes for "hungry?". This kind of naming is a more advanced creation based on the functional naming method, which is highlighted by more ingenious word formation, easier memory and association spread!

II objectification of person company Brand Naming

The pseudo brand naming method is commonly used in the Internet industry and the big entertainment industry. It is characterized by affinity, ingenuity, vividness, strong communication power, and is very easy to impress consumers, but its resources are relatively limited due to its familiarity.

Ant Financial Service does not refuse small and micro services. Millet technology is friendly and nutritious. Novice network, Novice, Clumsy birds fly first. Another expression is to have reverence for the society and reverence, diligence and hard work for the future. Fighting fish is gorgeous and full of passion. Tuba Rabbit Decoration Network, "Tu" - "steadfast", "Ba" - "close to users", "Rabbit" - "agile and affinity". Similarly, Zhubajie, used melon seed car, Cao Cao special car, Dragonfly FM, Piglet Short Rental Network, Mafengwo, ape coaching, Hammer Technology, Yunniao distribution

　　 2021 Unicorn's industrial characteristics and company Brand naming method

3、 Connotative implication company Brand Naming

This naming method is the most common naming method in naming work. It is more suitable for relatively traditional industries such as science and technology, real estate, manufacturing, electronics, finance, logistics, etc., with good breadth and applicability. Generally speaking, it is also simple, easy to understand, and has good communication.

For example:

Dajiang Technology, Lianying Medical, Meizu, Weilai Auto, Kuangshi Technology, Shangtang Technology, Touchbao Technology, Anneng Logistics, Yisheng Financial Services, Tongdun Technology, and Yuehai Logistics

2021 Unicorn's industrial characteristics and company Brand naming method

4、 Transliteration and free translation company Brand Naming

Generally speaking, entrepreneurs have a global market strategy, international technology or investment background will adopt the naming method. First, seek a foreign word with rich meanings or direct industry characteristics (of course, it is better to use coined words). Second, create a "beautiful" Chinese name based on transliteration or free translation. Two examples are given to illustrate Tanming in Unicorn Enterprise:

Weima Automobile

What is Weima? This comes from the German meaning of "Welt Meister", "World Champion". At present, Germany is the number one traditional car in the world, and the number one smart electric car in the future must be our China. The founder of Weimar wants to tell them such information in a language that German people can understand, and tell them that we Chinese people will be the world champion, so this name is given. Weima is a horse. The horse has zero emissions and is a new energy source. Second, the horse is automatic navigation. The old horse knows how to travel and is also automatic driving.

　　 2021 Unicorn's industrial characteristics and company Brand naming method

SenseTime

SenseTime is an innovative technology company committed to computer vision and deep learning original technology in China, providing a series of AI products and solutions such as face recognition, voice technology, character recognition, face recognition, deep learning, etc.

Sense, perception, consciousness, time, era. SenseTim reflects its focus area and broad international vision. It is transliterated as "Shang Tang", which also has excellent connotation and implication. Shang Tang was the monarch of the Shang State. He led the Shang Clan and other allied tribes who fought against the cruel rule of the Xia Dynasty, overthrew the dying Xia Dynasty and established a new ruling order. Its Chinese name reflects the enterprise's innovative spirit and determination to seek leadership in the industry.

2021 Unicorn company The list of companies is as follows:

Ant Gold Clothes

Xiaomi Tech

Didi Travel

Meituan Comments

Today's headlines

Lufax

Novice Network

Ningde era

Quick hand

Dajiang Technology

Jingdong Finance

WeBank

IQIYI

Homelink

taobao

Are you hungry?

Fantastic Home

Ofo yellow car

Ubiquitous Technology

Joint Photographic Medicine

Weima Automobile

Weilai Automobile

WiFi master key

Meizu

Rouyu Technology

Beautiful United Group

Trader

Ctrip Yilong Group

UnionPay Business

Used cars with melon seeds

Shouqi Car Rental

Micromedicine Group

Safe, good doctor

Dadi Cinema

Take a look at technology

Smart cars

Meicai.com

Li Qun Automation

Betta TV

Taopiao

Jinshan Cloud

Cat's Eye Shadow

Tuba rabbit decoration network

Pinduoduo

Himalayan FM

Man Gang

Kuangshi Technology

Shangtang Technology

Zhongshang Huimin

　　APUS

Zhu Bajie

Big car search

Youxin used car

Go out and ask

Cao Cao Special Bus

Find steel mesh

Qijia.com

Lucia Lacarra

　　Ucloud

Interface

Touch Treasure Technology

Fresh fruit

Group loan network

Xishanju

Online trust financing

Tujia

　　VIPKID

Babytree

Look at the comics

Pocket shopping

Youke Workshop

Anneng Logistics

Xinda Biology

NetEase cloud music

Gubeishui Town

Beibei.com

Cubo Apartments

Leader 1 to 1

ETCP shutdown

COFCO Womai

Liepin

Yisheng Jinfu

Huayun Data

Futu Securities

A little information

Get APP

Edo Education

Dig money

51 Credit card

Tongdun Technology

Digital Dream Workshop

Fangduo

Carbon cloud intelligence

Spicy Mom Sect

Cross sea logistics

　　VIPABC

Quotations from Chairman Mao Zedong

Fluent in English

Dragonfly FM

Clear code technology

　　Hellobike

Rebate net

Coiling net

Jotting down

Baturu Auto Parts Shop

Xiaopeng Automobile

Miwei Media

　　Ninebo

Zhihu

Piglet Short Rental Network

Mafeng

Ape counselling

Transfer

Cambrian science and technology

Jiufu

Honey Bud Baby

Cloud Zhisheng

Yunniao delivery

Qingyun

Learn to bully the king

Good Doctor Online

Daily Fresh

Homework gang

Car is like home