Reference book for naming decoration companies 。 The popularity of real estate and people's increasing pursuit of home life have all stimulated the popularity of the home furniture market. The opening of a building materials store has made countless investors rich. For building materials companies, a good company name will help attract consumers, thus establishing a good company image for their own companies. Now there are more and more building materials companies, including many things. So how to name the building materials company? What principles should we pay attention to when naming building materials companies? The building materials company was named, and the complete list of building materials company names was recommended to everyone.

1、 Naming method of building materials store

1. Name building materials company with elegant words

This method of naming stores is a commercial naming unique to China. Because of the influence of Confucianism in China, there is a traditional concept of emphasizing culture and restraining commerce, so some businessmen also named commercial places like literati's study, such as "Zhai", "Ge", "Xuan", "Ju", "Yuan", etc.

2. Name building materials company with homophone

Using this method to name it seems to be an accidental coincidence, but it is really intentional and interesting to read. For example, Yu Pinghan, a Shanghai boss, named the store "Yu Conscience Drugstore", which is just homophonic with "Conscience" in pronunciation, making the public feel that the boss is sincere in doing business without making money.

3. Name building materials company with foreign names

It is also a good way to name a company with a foreign name (translated). In foreign countries, trade names have become an intangible asset of enterprises, and even the value of some well-known enterprises has been quantified. For example, the goodwill of Marlboro has reached 31 billion dollars, which is twice its annual turnover; Now the well-known "Coca Cola" in China has a goodwill of US $24.4 billion. Its boss proudly declared as early as 1967 that even if the Coca Cola factory turns to ashes overnight, it can still rise from the dead!

4. Name building materials company with auspicious words

The purpose of doing business is to make money by Geely. Therefore, the name of building materials trading company can be combined with Geely words. The words "Xing", "Long", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops. This is because businessmen in the old days liked to seek good fortune and pay attention to words. For example, the old brand Yueshengzhai was founded in 1775 and its name was "Yueshengzhai", which means "Yueshengzhai"; The first brewery founded by Chinese, Beijing's Shuanghesheng Five Star Brewery was founded mainly by Shandong people Zhang Ge and Hao Sheng. It was named "Shuanghesheng", which means "both sides jointly run and prosperous financial resources".

5. Name the building materials company with a common saying

Generally speaking, the scale of building materials trading companies is small and medium-sized, and the slang is colloquial. The names of enterprises and companies named by the slang can be accepted by the majority of the public. The famous Pockmarked Wang, Goubuli, etc. are all named after the common saying. The resounding names of "Yuyulai", the king of melon seeds, and "Xiandeliai" ribs give people a cordial feeling.

2、 Principles for naming building materials companies

1. The company name should be loud and easy to use

For example, the word "McDonald's" is loud and rhythmic, so it has great communication power. It is difficult to reach the consensus of the public because of its inarticulate name, weak sense of rhythm, unfavorable pronunciation effect and unfavorable communication.

2. The company name should have its own uniqueness

The company name with personality can avoid being identical with other company names, so as to avoid confusing the public's memory and deepen the public's impression of the company.

3. The choice of company name should be contemporary

The name with a sense of the times is distinctive, in line with the trend of the times, and can be quickly accepted by the public.

4. The company name should be short and bright

With fewer words and strokes, names are easy to exchange information with consumers, facilitate consumers' memory, and at the same time arouse the imagination of the public, with richer meanings. The number of words in a name has a certain influence on the degree of cognition. The fewer the number of words, the higher the degree of recognition, that is, the shorter the name, the more powerful it will be.

5. The company name should consider the universality of the world

In short, the criteria for judging a company's name are whether it is easy to remember, whether its image is distinctive, whether its expression ability is strong, how unique, and whether its communication is convenient. The company name should be a perfect combination of "sound, shape and meaning" to achieve the effect of good looking, easy to remember and good impression.

6. The name of the company should have extraordinary boldness, impact, boldness and shock

For example, the "Stone" of Stone Group, taken from the English homonym stone, means stone, which symbolizes the continuous impact of solid stone on the cutting-edge of high-tech.

7. The company name should be full of auspicious color

For example, "Jinlilai" of Jinlilai Far East Co., Ltd. was originally called "Golden Lion". Considering that Golden Lion has the meaning of "gold losing" when it is expressed in some local dialects, which is an unlucky name that is taboo, "Golden Lion" was changed to "Jinlilai", which means that people will be able to make a lot of money. Just imagine, who doesn't like such a company, and who is not willing to interact with it effectively!

8. The company name should conform to the company's philosophy and service purpose, which will help to shape the company's image

For example, the word "Blue Bird" in the Blue Bird Building is really like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to rest, and gives consumers "Blue Bird Love", so as to establish a good corporate image.

3、 Three taboos for building materials companies to name

The founders of building materials companies only need to ensure that their names are not the same or similar to the names of enterprises in the same industry registered within the jurisdiction of the registration authority; Avoid that the company name is the same or similar to the registered enterprise, the enterprise whose name has been cancelled for less than three years, the enterprise name has been approved but has not been handled, the trade name of the industry wide protected enterprise, well-known enterprise, well-known enterprise, group name, large enterprise name, regional well-known brand name, etc; Avoid using transliteration, numbers, great people, place names, feudal colors, etc. as enterprise names.