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Complete list of company naming - recommendation of e-commerce company naming
Naming a company is like setting a title for an article. If the title is boring, no one will be interested in it. If the company wants to get more attention, then a good company name is essential. The following are the most aggressive e-commerce company names.
Complete list of company naming - recommendation of e-commerce company naming
1、 Naming method of e-commerce companies
01. The name of the company should be foreign. Foreign names rose in the 1990s. Under the trend of foreign brands flooding into China and Chinese people like foreign brands, many foreign names were born, such as Mousse, Da Vinci, Mona Lisa, etc. These names sound foreign and feel like foreign brands. In fact, they are all made in China, E-commerce is named as "Maxi E-commerce Company".
02. Choose a company name with good moral meaning. You can neither blindly follow nor lack moral meaning when naming the company. A name with moral meaning not only makes people feel that it has cultural connotation, but also has high memory costs. For example, "Golden Valley Que E-commerce Company". Golden Valley is the minister of the Eastern Jin Dynasty, Shi Chongwei, who showed off his wealth and specially built Golden Valley Garden to entertain princes and nobles, To show your wealth. Take the first two words. "Que" is a bird of good fortune and a symbol of good luck. Therefore, the Golden Valley Magpie's consciousness is that the magpie will report good news and become the golden valley.
03. With the name of high social value, the purpose of advertising is not to let you tell consumers who you are and what good products you have, but to let consumers actively tell their friends, family members, colleagues who you are and what good products you have. This kind of name is a walking social currency, which can be used in different scenes with a high reference rate and repetition rate. For example, Sansong's customer "Hello Duck" has the characteristics of strong recognition, low memory cost and its own communication attribute.
How are the highly publicized cross-border e-commerce brands named? An article will show you
Brand naming is the first step to create a brand. A good name is a permanent spiritual wealth owned by an enterprise and a product. A good name is an invisible promotion of the product brand. An enterprise has the exclusive right to use its name and trademark once they are registered. Do you know what naming strategies are available for cross-border e-commerce brands?
Brand naming should first follow three principles:
Legal. Legitimacy means being protected by law, which is the first prerequisite for brand naming. No matter how good a name is, if it cannot be registered and protected by law, it is not really its own brand. Therefore, the proposed brand name needs to be confirmed in the local trademark office or intellectual property office to determine whether your name can be used legally.
Respect local cultural traditions. Due to the differences in history, culture, customs and values among consumers in different countries and regions, their views on the same brand will also be different. When naming, it is necessary to consider the region, and avoid using words and expressions that are taboo or contain derogatory meanings in the local culture.
It can give people positive associations. Brand names with positive meanings are easy to remember by consumers. Good brand names can even directly become synonyms for similar products, such as the name of BusinessConnect, making it almost a synonym for handheld computers. When consumers buy handheld computers, most people will directly name and buy BusinessConnect, even thinking that BusinessConnect is a handheld computer, and handheld computers are BusinessConnect.
There are two common brand naming strategies:
Named after the benefits that the product brings to consumers. A certain functional effect of the product can be used as the basis for brand naming, such as Mercedes Benz (automobile), Rejoice (shampoo), Jaguar (automobile), Maxam (soap), Shufujia (soap), Tide (detergent), etc; You can also take the spiritual feelings that the product brings to consumers as the basis for brand naming, such as Kellogg's (food), Seven Up (beverage), MasterCard (credit card), etc.
Named after the origin of the brand. The practice of using the founders' surnames and personal names as brand names is very popular abroad, such as Ford and Philips. There are also precedents of using the name of the origin of the brand, such as LANCOME. However, various countries have different degrees of restrictions on the practice of using place names as brand names. According to the provisions of China's Trademark Law, place names in administrative regions above the county level or foreign place names known to the public shall not be used as trademarks, except for those with other meanings.
Generally speaking, brand naming can be broken down into the following processes:
1. Preliminary investigation. Before naming, the current market situation, the development trend of the future domestic and international markets, the strategic thinking of the enterprise, the composition and efficacy of products, people's feelings after use, and the naming of competitors should be investigated first. You can use the product as a consumer to get a personal feeling, which is conducive to the arrival of inspiration.
2. Brainstorm. After doing a good survey, everyone can brainstorm and collide with the spark of thinking. Any strange name should be recorded. It may not be able to get satisfactory results directly, but it can help us find some key word roots, which are the general direction of naming.
How are the highly publicized cross-border e-commerce brands named? An article will show you
3. Divert association. From one word to 100 words, countless new words have developed from one word. Divert your thinking as far as possible, and the more names you associate, the better.
4. Legal review. All names shall be subject to legal review and illegal names shall be removed.
5. Target population test. Test the selected names on the target population, select 2-5 popular names according to the test results, and then determine the final name from the last several names.
The brand naming of many famous enterprises with a long history is of great significance. At the beginning of SONY's entrepreneurship, there was a less attractive name "Tokyo Communication Industry". Akio Morita, the company's founder, and Ishida Inoue decided to change the company's name to a short and powerful name composed of four or five English letters. After long-term research, they think that the Latin word "sonus" (meaning voice) is consistent with the nature of the company's products, and influenced by Mr. Morita's favorite song "Sunny Boy", it is changed to "Sonny", which also means cute. But the Japanese pronunciation of Sonny means "losing money". In order to adapt to Japanese culture, the second "n" was removed, so today's SONY came into being. Amazon's original name was "Cadabra", but its founder Jeff Bezos thought that this name was very similar to "cadaver" and decided to replace it. Jeff wants the first letter of his name to be "A", so that it can be placed at the top of the address book. He also thought of the Amazon River, the longest river in the world, which is mysterious and attractive. Jeff hoped that his company could do the same, so he named the company "Amazon".
The brand name SheIn, the leader of China's cross-border e-commerce brands, is actually a transliteration of the Chinese name Xiyin, which implies meaning. "In" is often used in English before wearing clothes, which fits well with brand products. In addition, "shein" is very similar to the Jewish word "sheyn (good, beautiful)", which is reminiscent of SheIn's beautiful clothes.
