Full Introduction to Company Naming Skills and Methods 。 People are like their names, and the names of the same enterprises also represent the image of the company. A well-known enterprise often has a good brand name, which not only has the symbolic value of general enterprise names, but also has certain economic value. Pay attention to the following techniques when naming the company:
1. Easy to read and remember, conducive to communication; Such as Haier, Changhong, Ordos, etc;
A good shop name is first of all easy to read and remember. Leave a deep influence in the public's mind, which is conducive to being told, and can create a greater and better reputation for the company.
2. Internal and external integration, which is worthy of the name; For example: Europa Restaurant, Elizabeth Dance Hall;
As the old saying goes: If the name is irregular, the words will not be right, and if the words are not right, the actions will not be effective. The name is the exclusive symbol of things. Only when the name matches the reality, can it accurately reflect the characteristics of things, and can it be called and heard easily. It is the meaning of the ancients' saying "just and fair".
3. Extraordinary and unique; For example, Coca Cola, Master Kang, Wahaha;
The enterprise name is a specific sign of the difference between enterprises, but unfortunately, the phenomenon of similar enterprise names in China has been increasing in the past. Some enterprises do not rely on their own efforts to create their own value and popularity, but do everything possible to apply the names of other famous enterprises, so that consumers may misunderstand them and expand their influence.
4. Harmonious meaning and proper collocation; For example, Rongshida, Anerle, Yaqian;
The core elements of the Chinese naming tradition that attaches importance to meaning include two aspects: first, because of the constraints of the ideographic nature of Chinese characters, people have developed a psychological stereotype as the name suggests. A beautiful company name can make people have a good evaluation. Second, due to the influence of the tradition of name and object training and evaluation, people always have to investigate the reason for the name of things, and pay attention to the reason for word interpretation and word analysis.
5. Seeking rules and striving for innovation; Such as Tongren Hall, Tongde Hall and Henian Hall.
The foothold of the company's naming is to focus on commodities and consumers of commodities. Focusing on the shop number of goods, a tendentious phenomenon is that the items operated by an enterprise always use words related to goods or services. The second rule is that in the long-term naming process, some industries have formed words that people like to use, which makes people know what industry it is at a glance.
6. Pay attention to rhythm, full of beauty;
For example, Sanjiu (999) Group and Kodak KODAK. Pronunciation is the material shell of a name. The pronunciation of a name is not only related to the auditory image of the name, but also related to whether it can be read easily. The name of the company's store should be loud and easy to remember, so that the image of the company's store can be quickly spread. Those words that are difficult to pronounce or have bad sound, difficult to write or recognize, and words with poor meaning or translation should not be used as the name of the company's store.
7. Break the stereotypes and be flexible; Such as Taibai Restaurant, Luyu Tea Shop, etc.
The so-called "live" in commercial naming refers to keeping an open mind and active thinking when naming. All kinds of naming ideas at all times and in all countries can be used. Poetry allusions, because of their high cultural and aesthetic value, can make people have rich associations, so they often become the material people use to name stores.
Full Introduction to Company Naming Skills and Methods
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Full Introduction to Company Naming Skills and Methods
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Full Introduction to Company Naming Skills and Methods
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