Skills of enterprise naming

Named after beautiful plant names

This naming method often reminds people of beautiful natural scenery. In general, the common names of plant products are plum blossom, grape

Peony, chrysanthemum, orchid, apple, Zanthoxylum nitidum, etc. Among the world famous products, not many are named after plants. The English name of Coca Cola is also a combination of two plants. Generally speaking, the growth environment of plants is the same as the living environment of animals. People have different degrees of familiarity, and residents in different countries and regions have different understanding of the meaning of various plants. Sometimes it is a good name in one place and a taboo in another. Therefore, products named after plants should be carefully used to name the company according to local conditions. We should also pay attention to the compatibility of plant performance with its products, and the combination of the two is the same.

Name combination method

For example, the Panasonic Electric Company of Japan and the Ford Motor Company of the United States that we mentioned earlier belong to such naming methods.

Yazi Naming

This method of naming stores is a commercial naming unique to China. Because of the influence of Confucianism in China, there is a traditional concept of emphasizing culture and restraining commerce, so some businessmen also named commercial places, like literati's study, such as "Zhai", "Ge", "Xuan", "Ju", "Yuan", etc.

Beautiful company name

Yuanlang Media Company

The word "far" is composed of a foot character and a yuan character, which represents the long-term development of the company. The yuan represents money, which means that the source of wealth is rolling. The word "far" has a calm sound, which makes people feel the company's reliability and stability, and its meaning is auspicious and very rich. The combination of "far wave" shows that the company will ride the wind and waves, which is very aggressive.

Dragon and Phoenix Jiading

The original meaning of "dragon and phoenix" refers to people with outstanding talents, and both dragon and phoenix are auspicious symbols in Chinese culture; "Jia" means "good"; "Ding" in ancient times represented the emperor. Therefore, the company was named "Dragon and Phoenix Jiading", which has a very loud meaning, and the meaning of the name is also very good.

Yongli East

"East" refers to the rising direction of the sun, and the company name also represents strength and hope. It is very domineering and loud to match it with "Yongli" as the company name. The name of the company is to hope that it can continue to develop in the future and even become a leading industry.

The company name is very important. In our naming teacher's opinion, people need a good name, and so do shops and companies; People have a good name, life is safe; The store has a good name, good weather; The company is famous, prosperous and developed. The following is a summary of some company naming knowledge by our naming teacher.

Company naming knowledge 1: what is a company name

The company name is the name and shop name of the enterprise, which is the symbol that the enterprise is distinguished from other enterprises or other social organizations and is recognized by the society.

The company name will accompany the company throughout its life, and it is one of the top priorities for registering a company to choose a good name for its own company. But before naming a company, you must know the relevant regulations on the selection of company name, so that you can avoid detours.

Company naming knowledge 2: Company naming method:

1、 Determine the responsible person, who likes to use the five elements in the eight characters, name, personality and five elements of mathematics

2、 Determine business items, product type, company form and five branches

3、 Choose the five lines of the management project of font, stroke, mathematics and physics

4、 Both the simple name and the full name of the five elements are mathematical theories of fame and wealth

5、 The full name of the person in charge must be supported and assisted by the five elements of personality

6、 Elegant, loud, concise and easy to remember Fengcai Hongye

The "line number" of enterprises and stores mainly consists of three important parts.

1. "Full name" - the most important (because it is the embodiment of good or bad luck in the "line number"), just like the full name of a person.

2. "First name" - -- the second most important (because it is the soul of "line number"), just like a person's surname.

3. "Calling" - important (because it is the pillar of the "line number"), just like the name of a person.

Company naming knowledge 3: company naming principles

1. The shop name must be novel and unorthodox, and the visual shop that can quickly capture consumers must be named novel, which can arouse consumers' interest and attract them to visit the shop, such as Yikouxian, Dasanyuan, Goubuli and other shop names, all of which make consumers interested and curious.

2. The store name should be concise, and easy to read and remember store names should not be too complex, or it will cause negative effects. For example, some stores like to use difficult words as store names, which makes customers not only unable to recognize, but also unable to pronounce. In order to avoid this situation, they generally do not enter stores with such difficult names. However, store names such as Wankelai, Half Profit Sharing, and Hewei are simple and easy to spread.

3. The enterprise name should have its own uniqueness. Individual enterprise names can avoid being identical with other enterprise names, so as to avoid confusing the public's memory and deepen the public's impression of the enterprise. For example, the names of "Beichen" of Beichen Group, "Tiandi" of Tiandi Express, and "Lenovo" of Lenovo Group all have unique personality and make a deep impression.

4. The name of an enterprise should have an extraordinary boldness, impact, boldness and shock. For example, the "Stone" of Stone Group, taken from the English homonym STONE, means stone, which symbolizes the continuous impact of solid stone on the cutting-edge of high-tech.

5. The enterprise name should be loud and easy to use. For example, the word "McDonald's" is loud and rhythmic, so it has great communication power. It is difficult to reach the consensus of the public because of its inarticulate name, weak sense of rhythm, unfavorable pronunciation effect and unfavorable communication.

6. To achieve "three needs and four don'ts" three needs: 1. The name should be pleasant to hear, easy to call, easy to remember, and easy to write; 2. The name should have a moral meaning; 3. The name should combine with the local cultural connotation; Four don'ts: 1. We try our best to personalize the name and avoid duplication; 2. We don't use obscure words or homophones in the name; 3. We should avoid homophones and tongue twisters in the name; 4. The name should be related to the industry the company operates and be clear at a glance.