Real estate marketing planning company named 。 China is a big country in real estate. Real estate companies led by Vanke, Evergrande, Country Garden, etc. have occupied the main market in China. The company name is the key for new companies that want to share a share in the real estate market. As the "business card" for the external image display of the real estate company, an attractive company name naturally helps the development of the company. So how to name a real estate company?

A Complete List of Real Estate Companies

It is reported that the Government Work Report has set a new tone for the real estate market: better solve the housing problem of the masses, reform and improve the housing market system and security system, and promote the steady and healthy development of the real estate market. How can real estate companies name themselves to establish brand effect?

A Complete List of Real Estate Companies

1、 What are the naming rules for real estate companies?

1. The name is not vulgar

The name of the real estate company should be fresh, elegant and unconventional. It fully shows the high taste of commodities, thus creating a high-end real estate company image. This helps to establish and maintain the company's image in the eyes of consumers.

2. Featured

When naming real estate companies, avoid using names that have been used on similar commodities or have the same pronunciation and meaning and are similar. If you do not pay attention to this, it is inevitable that consumers will not know the company clearly. Therefore, the company has a vague understanding. The distinctive and distinctive names of real estate companies can give consumers recognition.

3. Conform to consumer psychology

It is necessary to fully reflect the attributes of real estate companies and the benefits they can bring to consumers, so that consumers will have a demand for product and enterprise cognition through visual stimulation. This is the foundation of the company image. It can stimulate the purchase motivation of consumers and give a foothold to the establishment of corporate image.

4. Pay attention to the differences of national habits

When naming a real estate company, we need to pay attention to the differences in name habits, so that we can establish a more effective and targeted corporate image. Different regions at home and abroad have different preferences and taboos, so brand naming should be more cautious.

A Complete List of Real Estate Companies

2、 Matters needing attention in naming real estate companies

Harmonious with the characteristics of the real estate industry:

The name of the real estate company should reflect the characteristics of the industry as far as possible, and use the words related to the industry, so as to facilitate the company's publicity and customer recognition.

Harmony with the company's cultural concept:

Each company has its own pursuit and corporate culture. Real estate companies are no exception. Some advocate high-end, some advocate modern fashion, and some advocate ecological and environmental protection. The company name is a higher banner of the company and a representative of the company's image. Therefore, the company name can better reflect the company's spirit and culture, so that the audience can better and faster understand the company and the company.

Harmony with the company's product features:

They are all the same type of real estate companies, but their features are often different. For example, they are the same housing construction companies. Some companies develop antique buildings, and some companies develop environmentally friendly buildings. Therefore, when naming a real estate company, try to reflect the different types and characteristics of the company's R&D products.

3、 Naming Skills of Real Estate Companies

1. Name with numbers

Numbers are known to all people in the world, and are also the easiest to remember. Using numbers to name real estate companies is conducive to people's memory and identification and circulation. For example, in Wanda Real Estate Company, the word "10000" is a number, representing a great deal; The word "Da" stands for "Shunda" and "Tongda"; The combination of the two words means a good vision of accessibility to everything. It is also magnificent to read.

2. Name with vision

The culture of Chinese characters has a long history, and each word has a unique meaning. For how to name a real estate company, you can also use this method to name it, which can not only express a good vision, but also let customers see the company's ambition. For example, the origin of the name "Evergrande" is "Evergrande, which has been continuous since ancient times, is called Evergrande; and the growth of all things in the world is called Evergrande." It expresses the company's beautiful vision of becoming bigger and stronger.

3. Named after integrating local cultural characteristics

Every industry has its own cultural characteristics. Real estate companies are divided into modern and traditional ones. According to different city positioning, there are also certain references and highlights for the name of real estate companies. For example, Suzhou real estate company can name itself "Small Bridge and Flowing Water" in line with local cultural characteristics; Another example: it is named "Wisteria Garden" because the place is called Wisteria Town. This name is not only elegant in meaning, but also has historical evolution. It is an ideal name.

Real estate is nothing more than a hot industry. The development space of the real estate industry is incalculable and the profits are huge. So now many people want to start businesses in the real estate industry, and there are more and more real estate companies with greater competitiveness. So if a new real estate company is opened, how should it be named? After all, when choosing a real estate brand, customers will also pay attention to whether the name of the real estate company is auspicious and in line with their own new ideas. Let's take a look at the relevant skills:

1、 Choose the words of Geely

Since ancient times, Chinese people have paid attention to good luck, and the traditional Chinese auspicious culture has also developed for a long time, especially for business people. Real estate is linked to home. Customers buy not only a house, but also a home, so they will pay more attention to the meaning of Geely. Therefore, when naming a real estate company, it is appropriate to choose some lucky words to name it, which reflects a good blessing to customers and is also a sign of the company's development.

2、 Use some elegant words in the name

When naming a real estate company, we should not pay too much attention to commercialization and pay too much attention to monetary interests, which will make customers feel that the company is materialistic, impersonal, connotative and vulgar. Therefore, it is suitable for us to choose some elegant words with cultural connotation, which can reflect the humanistic care and cultural charm of the company, so that customers do not reject the company and trust the company more.

Comparison of real estate with foreign companies: Liling, Qini, Nahao, Xiangsheng, Lingshuang, NetBlue, Bamei, Yangde, Runsai, Zhiyuan, Juyuan, Jingling, Jiming, Yishi, Tianhui, Quanyi, Nanqing, Jianxiang, Xuantie, Zhipai, Mingheng, Jupai, Meibo, Jianbei, Nancai, Huizhong, Jiantie, Chaoou, Yuanjiu, Guangshi, Jiwei, Yuange, Lianxin Yuanfeng, Yaxin, Yiji, Lide, Sichen, Shuangguang, Huidun, Lipai, Jinghe, Bangying, Wefa, Difeng, Dakai, Fanrong, Tengpin, Huni, Dunsu, Director, Huoyue, Weizhuo, Senao, Jixin, Yongfu, Baowang, Wanhu, Caike, Yalan, Guangzhan, Chenlong, Majing, Jixin, Qiyi, Jianding, Xiangniu, Fangsheng, Maipai, Manben, Shike, Guanshang Bangkai, Yueshi, Yuzheng, Xinlong, Shipin, Huizhi, Zhengtuo, Hemeng, Huixiang, Dianxi, Paiming, Taicheng, Zhijiu, Jiaoyi, Chengsi, Wanrun, Weiyi, Xiaolei, Pinwei, Donghuan, Daming, Yucai, Xianfa, Liannewa, Dianwan, Shunfan, Liyou, the US side