Norms for company naming: The State Administration for Industry and Commerce issued new rules to make enterprise naming more convenient and standardized 。 The State Administration for Industry and Commerce recently issued the Rules for Prohibitions and Restrictions on the Use of Enterprise Names and the Rules for the Comparison of Identical and Similar Enterprise Names to further standardize the review of enterprise names, provide more convenient and efficient services for the registration, approval and comparison of enterprise names for applicants, and promote the reform of enterprise name registration management.
The Rules for Prohibitions and Restrictions on the Use of Enterprise Names contains 33 articles, which clearly define the prohibitive and restrictive rules for enterprise names. Among them, there are 11 prohibitive rules, including that enterprise names shall not contain content and words that are detrimental to the national and social public interests, and shall not contain content and words that may cause deception or misunderstanding to the public. There are 15 restrictive rules in total, including that the font size of the enterprise name shall not contain misleading content and words such as "national", "top", "best", etc., except those with other meanings or used partially, and the font size as a whole has other meanings.
There are 8 rules in the Rules for the Comparison of Identical and Similar Enterprise Names, which require the enterprise registration authority to present the comparison results to the applicant in online web pages for reference and selection, and clarify the relevant situations of identical and similar enterprise names, as well as the relevant content to be prompted to the applicant. At the same time, it is stipulated that the local enterprise registration authority can refine the comparison rules according to local government requirements, reform needs and technical conditions, and constantly improve the intelligent service level of comparison.
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