How to name a company of cultural commodities ? A good company name has a significant impact on the establishment of a good corporate image (a 24-hour free hotline for name selection). At present, there are countless companies in the daily necessities industry. If you want to seize a market in the fierce competition, a good company in the daily necessities industry can get twice the result with half the effort. The following editor will share the naming method of the commodity company.
The name of a commodity company includes company name, product name, trademark name, etc. It is a huge intangible asset of an enterprise. Complete set of methods
1. Special word naming method??
There are two types of special characters: one is the customary characters in some industries, and the other is the characters that some industries especially like in the long-term historical development.
2. Naming in Kyrgyz
The words "Xing", "Long", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops. This is because businessmen in the old days liked to ask for luck and pay attention to words. For example, the old shop Yueshengzhai was opened in 1775 and its name was "Yueshengzhai", which means "Yueshengzhai"; The first brewery run by Chinese, Beijing's Shuanghesheng Five Star Brewery was founded mainly by Zhang Ge and Hao Sheng from Shandong, the Mohan animation company. It was named "Shuanghesheng", which means that "both sides jointly run and prosper financially".
3. Catering to naming
The public's favorite auspicious words are used in the name of the company's stores to cater to customers' happiness seeking psychology and attract business.
4. Name tied properly
As we mentioned earlier, the Dewei Jiaye consulting company Panasonic Electric Co., Ltd. of Japan and Ford Motor Company of the United States all belong to this kind of naming method. Name of commodity company
5. Boastful nomenclature
Using the method of boasting to name the company is mainly to integrate the strengths of the company's promises, product quality and other aspects into the name of the company, so as to add faith to oneself, pressure on opponents and give the public a sense of trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. means that it can compete like a hotpot in Jincheng. 2. Building materials companies should not be named with polyphonic characters. Shanghai Jingyi Glasses Co., Ltd. means that the company can strive for excellence in all aspects.
6. Sign Naming
The logo naming method is mainly to use some story words to name the shop based on the material objects, such as "Old Tea Story". Who would associate such an artistic name with a private dish? A cup of old tea meets an old friend. When chatting about old times, I want to see the old tea story here. It will not make people feel a sense of distance and restraint, but also eliminate the time gap. To highlight the obvious characteristics of enterprises and companies, it has now developed into a part of CIS (Enterprise Identification System) in the world.
7. It is better for Yaxin to establish a company with continuity with the old company So as to make consumers feel "empathy and farewell". For example, P&G has produced a variety of shampoo and detergent products from the same company. "Shengbao Enterprise" and "Xinbao Technology" are also examples of empathy. If there is another brand or company name of "Haizhiwei" after "Love Flavor", after "Master Kang", Huike auto supplies, Surui auto supplies, Linsu auto supplies, Wangke auto supplies, Longli auto supplies and "Master Ma", the corporate image will be more sustainable in the minds of the public, so it is easy to think! Word nomenclature
This kind of Fang Guotai Advertising Company Law, which names the company, is a unique commercial name in China. Due to the influence of Confucianism in China, there is a traditional concept of emphasizing culture and restraining commerce, so some businessmen also named commercial occasions as literati's study, such as "Zhai", "Ge", "Xuan", "Ju", "Yuan", etc.
8. Colloquial nomenclature
The colloquialism is more colloquial, and the name of the enterprise company named by the colloquialism can be accepted by the majority of the public. The famous Pockmarked Wang, Goubuli, etc. are all named after the common saying. "Yuyulai" refers to the pistachio mother and baby life hall, beautiful baby mother and baby life hall parent-child garden or beautiful baby Lisa SPA physical therapy and health care hall. The famous names of "melon seed king" and "Xiandeliai" ribs give people a sense of intimacy.
9. Homophonic nomenclature
Using this method to name it, it seems that it happens occasionally, but it is really different from others.
Daily necessities 2) The company name should conform to the company's philosophy and service purpose, so as to help the company's image as a plastic machinery company. The word "Blue Bird" in the Blue Bird Mansion is really like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to rest and shows the feeling of "Blue Bird" to consumers, so as to establish a good corporate image. Complete list of company names
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