Under the epidemic situation, offline entity companies such as fresh food supermarkets and Hema fresh food have effectively provided people with "home" services. This contactless retail service has been widely praised by people. It can be predicted that fresh food companies will have a bright future in the future for a long time in the prevention and control of the epidemic situation. At present, the catering industry has also started fresh food industry, which is more popular, Many business owners have also begun to look for a fresh food company named Baodian to open a fresh food company. Today, the second brother of the enterprise will come to answer questions for you who have dreams.
1、 The naming principles of creative fresh food companies:
1. The name of the company must be consistent with Yili
The names of companies and brands should not overemphasize one aspect of their meaning, but should achieve a balance between yin and yang.
2. The company name should conform to mathematical theory
The mathematics appearing in the naming of the company should be auspicious, which is conducive to the development of the enterprise and brand, and should not be aggressive in mathematics.
3. Personalized style
The company's naming style is personalized, which means that whether it is strong, gentle, graceful, classical or romantic, it should be distinguished from others.
4. Conform to brand communication
The name is consistent with brand communication. A good name should be easy to remember, easy for consumers to identify, conducive to promotion and communication, and build the core competitiveness of the brand.
5. Conform to the fate of the enterprise legal person or the largest shareholder
That is to say, by analyzing the eight characters of the legal person or the largest shareholder of the enterprise, determine the god who likes to use the destiny, and on this basis, determine the five elements of the name.
6. In line with the company's industry and corporate culture
The name should be based on the life information of the legal person, try to make up for the disadvantages in the development of the enterprise, highlight its own advantages, and avoid being similar or identical to other enterprises, especially enterprises in the industry.
7. Combine the three talents
This means that the names of enterprises and brands should combine the good fortune of these three aspects with the good fortune of time, location and people, so that the names of enterprises and brands can play a role in increasing transportation.
2、 A treasure trove of naming techniques for creative fresh food companies:
1. Emphasize the advantages of fresh products
For customers of such companies, the focus is mainly on the freshness and quality of the goods they sell. The second brother of the enterprise recommends that when naming the newly settled fresh e-commerce stores, this can also be used to show consumers their own advantages in store names. For example, the famous fresh food e-commerce platforms Meuxiansheng and Su Xiansheng. In addition, from these two names, we also learn another method - homophonic method. (The homonyms of Meow Xiansheng and Su Xiansheng are Mr. Meow and Mr. Su respectively, and Meow and Su are the abbreviations of Tmall and Suning respectively). Similar platforms also include Xuxian.com.
2. Emphasize the variety of fresh products
Among many fresh food companies, the types of products sold are also very different. Some focus on agricultural products; Some focus on vegetables and fruits; There are also stores with sufficient funds and a wide supply of goods, so the types of sales are more diverse. These characteristics can be used as the basis for naming. For example, Tiantian Orchard is the largest e-commerce for fresh fruit in China; Huabuckwheat is an e-commerce platform for agricultural products represented by "buckwheat".
3. Emphasize the speed and reliability of fresh delivery
I believe that when consumers buy goods online, they will not only worry about the quality of products, but also the speed and attitude in the distribution process. As a leader in the express industry, SF Express has sensitively smelled the business opportunities in the fresh food industry and created the "SF Best Choice" online food shopping platform. With the good reputation of SF Express, it is more reliable to buy goods from this platform. Similar platforms include No.1 Fresh Food, which is a comprehensive e-commerce platform belonging to No.1 Store. If your store has the same advantages, you might as well imitate this form of store name.
4. Emphasize green
For food commodities, consumers also pay special attention to green and safety. If the products of fresh food stores do not have these two characteristics, it is difficult to retain customers' hearts. Famous examples are: 15 points green life.
5. Attention should be paid to the naming of fresh food company
No matter which way you use, you should follow the principle of being pleasant to hear, easy to remember, and easy to write. The number of words should be about 2-4. Try not to use polyphonic characters or obscure characters to name.
3、 Ten fresh food e-commerce platforms in the current market:
1. Jingdong fresh food
2. Daily Fresh
3. Original life
4. Eat fresh
5. I buy online
6. Shunfeng Optimization
7. Tuotuo Industrial Community
8. Love fresh bee
9. Tiantian Orchard
10. Fresh fruit
The above is the name book of fresh food companies. Creativity leads to business. I hope this article will be helpful to everyone. If you have already figured out the company name and want to know whether the industrial and commercial verification can be passed, please click here: 。 For interaction with us, please pay attention to Qierge222, which is more convenient for the company to name, verify, test, and generate business scope!
Creative fresh food company naming entrance: Company name
