As a highly competitive industry, e-commerce companies have brought great convenience to people, especially in today's severe COVID-19 epidemic, many entrepreneurs have targeted their development direction at e-commerce companies, The name of electronic trading company with good meaning What are they? Today, the second brother of the enterprise is here to answer questions for you who have dreams.

　　 1、 The name of an electronic trading company with a good meaning should first be easy to read

The name should be as simple as possible, with fewer new words and obscure words, such as Wahaha, Back to Back, Lucky Food, Arctic Ocean, Colgate, Heluxue, Blue Sky Liubizhi, etc., which can be understood and remembered as soon as you hear them.

The pronunciation of brand names is particularly important. Because auditory memory is more powerful and lasting than visual memory, which is one reason why some people can memorize hundreds of lyrics, but it is difficult to memorize an article. The simple pronunciation makes the name catchy and easy to write and read. From the perspective of commercial communication, it can save a lot of expenses for enterprises and eliminate the strangeness of consumers to products.

　　 Electronic trading company name reference:

Similar strangeness often occurs in some drug names. Please imagine a scene like this: when a person walks into a pharmacy, if he asks the salesperson for a box of "micronized loratadine tablets", he will probably hesitate for a while. In the process of hesitation, he may choose another brand that is good to read. Therefore, the well planned advertiser changed the name that only medical experts can pronounce smoothly to "Kairuitan", thus becoming a good sounding and easy to remember anti allergy drug brand. Similarly, if you ask for a box of "magnesium aluminate chewable tablets" or "methamphetamine tablets", you may not know what it is, but if you say "Daxi" or "Contac", you will soon remember that the former is stomach medicine and the latter is cold medicine.

Of course, for some fashionable exotic products or luxury brands, such as perfume, cosmetics, haute couture, etc., their names do not have to be catchy. For example, Yves Saint Laurent, Estee Lauder, foreign words, technical words or other hard to read words of such products will create a special sense of language, a special atmosphere, and can strengthen the memory of the audience.

　　 2、 The name of an electronic trading company with good meaning should be easy to remember

The brand name should be easy to remember. If the brand name is not easy to remember, it will take longer and more money to establish a wide popularity.

According to George Miller, a psychologist at Harvard University, there are only 7 similar brands and 7 phone numbers that are easy to remember in short-term memory. Therefore, it is important for your brand to rank in the top seven. If people have to work hard to remember your product name, they will choose the competitive brand that comes out of their mind automatically.

　　 Electronic trading company name reference:

There is a stomach medicine called Stashu. This name seems ordinary, but it uses homonym in the advertisement to strengthen its name, which has a very good communication effect. The idea of the advertisement is like this: Mother has stomach trouble and asks her son: "Get Starshu here quickly!" After a while, the child brings a man home: "Mom, four uncles are here!" When she sees it, her mother can't laugh or cry. "Cough, it's the stomach medicine Starshu, not 41 uncles!"

After reading this advertisement, when you enter a pharmacy again, I believe that the first brand that pops up in your mind must be this brand, rather than other brands that were launched earlier.

　　 3、 The name of an electronic trading company with good meaning should be unique

The personality of the name is necessary, which can directly distinguish you from your competitors. Your name should not be similar to a brand that has established itself in the market, or completely stand on its opposite side and choose a name that is more meaningful than it. For example, a small car "Sail" under Buick was a 100000 yuan car at that time, and its name highlighted the meaning of "surpassing Opel".

At the same time, you should know whether your candidate name has already been registered as a trademark by others. Many trademark service agencies or brand consulting agencies can do this.

　　 Reference case of electronic trading company name 1: Sideshow

Matsushita electrician vs Matsushita electrician: Big white rabbit vs Taibai rabbit; Sun God vs Sun God

Some people like it, so they imitate some famous brand products and choose a name similar to it. Its purpose is to make use of the reputation of famous brands and let consumers choose its products by confusing the public. This seemingly smart behavior is actually quite dangerous. In the early days of the brand listing, you may have saved a lot of advertising expenses: but you have to always follow the big brands, whose reputation has a great impact on you. And this kind of thing is very likely to pay a heavy price for infringement.

E-trading company name reference case 2: Pangxing

Slippery correction fluid; Stop bleeding and seal a purgative; Kurosawa's life is full of water; Zhao Benshan Yi Clothing

Many businesses like to name their brands with the names of stars, often with good results. Due to the high degree of popularity of stars, the language sense of names is usually smooth, and the characteristics of Chinese characters and products form a harmonious interest, which can really impress consumers and speed up the spread. But when playing this kind of homophonic game, we should beware of legal disputes caused by infringement of celebrities' name spelling rights, and more importantly, we should beware of the tendency of vulgarization.

　　 4、 The name of an e-commerce company with good meaning is considered positive and positive, which is more conducive to communication

Since it is a name, it always contains a certain meaning, which makes people have various associations. We should try to avoid bad associations. When you finish your name, you should read it several times to see if it will produce negative homonyms. A bad name will become a soft rib of a brand or a laughingstock of the public, which is equivalent to building a wall to hinder sales. Especially in the food industry, if the abbreviation of a food brand name is DDT, people will associate it with pesticides. Who will buy it? Similarly, after the "Sanlu" incident, I'm afraid there are few milk powder brands, and I will use Chinese characters similar to "three" and "deer" again.

　　 Reference case of electronic trading company name : Brand name that gives people positive association

IKEA: IKEA

HP Technology: HP

Budweiser

Coca Cola

Pepsi Cola

Accord

Head&Shoulders

Taobao: Taobao

EBay: Eachnct

Alipay: PayPal online payment service company

IOAM: a Singapore advertising company, works at 10 o'clock every morning

Sanlitong: painkiller

Band Aid: Hemostatic Tape

Heineken

Pizza Hut

　　 5、 Electronic trading companies with good meaning should consider operating products when naming

Time honored brand or outdated product? Fresh or too avant-garde? If you want to build a coffee shop with old Shanghai style and nostalgia, it will be more appropriate to call it "1931"; while the name "New Element" is more suitable for fast food restaurants with bright style and convenience.

For an air-conditioning enterprise, the name "Chunlan" is ideal and elegant. However, Chunlan enterprises once wanted to develop the motorcycle market, so the name was very delicate. Men would not drive "Chunlan" brand motorcycles. Later, it renamed the motorcycle of "Chunlan" as "Chunlan Tiger" and "Chunlan Leopard".

"Chunlan" was originally a feminine name, but it was linked with tigers and leopards, which made the image even worse.

　　 Reference case of electronic trading company name : Successful naming, complementing the product

Sportswear: Nike, Reebok, Adidas, Li Ning, Anta

Battery: Energizer, King

Food: Kitkat Qiqiao (chocolate wafer biscuit)

Cosmetics: Biotherm, Clinique, L'Oreal, Lanzhi, Chanel

Computer: Pentium (Intel's fifth generation chip, advertising slogan: give the computer a Pentium heart), Core 2

Oracle (Oracle, although pronounced differently in Chinese and English, is the cultural treasure of China 3000 years ago. Liyu Oracle has preserved and inherited culture with advanced means, and has the meaning of enlightenment and foresight).

Drugs: in mainland China, it is called "Viagra"; "Viagra" and "Weiergang" in Hong Kong are also good translations.

Automobiles: BenZ is translated as "Benz" in mainland China, and "Benz" or "Pingzhi" in Hong Kong and Taiwan.

The translation of Jaguar (Xiaozhouhu) as "Jaguar" is more vivid than the translation of "Jijia" from Hong Kong and Taiwan.

In addition, "BMW", "Land Rover", "Mourning the Horse", "Forest People", "Mazda", "Citroen", "Sagitar", "Maiteng" and "Touareg" are all good car brand names.

The above is the meaning of a good electronic trading company named after what? All the contents of the reference for the name of the electronic trading company are attached. I hope this article will be helpful to you. If you have already figured out the name of the company and want to know whether the industrial and commercial verification can be passed, please click here: 。 More dry goods knowledge of company business is continuously updated. Welcome to continue to pay attention to the corporate second brother official account（ qierge222 )。

The company naming entrance that is conducive to the spread and promotion of the name and brand of the electronic trading company: Company name